During the last 6 months, 60 student teams from all over Europe have submitted their advertising campaigns, aiming to be the winners of the tenth edition of this Pan-European competition. The die is cast!
The judging process, to decide which campaigns will advance to the second round of the Ad Venture Student Competition 2017 edition, organised by the European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom), has started.
Students in the field of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.
The jury, consisting of around 20 academics, 20 agency professionals and 20 client representatives will announce the top 10 campaigns on 11 April 2017. The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors -2 academics, 2 agency professionals and 2 client representatives-, who will announce the last three finalists on 29 April. At both stages of the competition, campaigns will be scored based on the following criteria: proposed strategy, key consumer insight and creativity.
The three most successful teams will have the opportunity to present their campaign during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. In a 20 minutes exposition to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions, teams will have to justify why they should be the winners of competition and be rewarded with the valuable experience of participating in the Cannes Lions International Festival of Creativity.