edcom aims to:
Promote excellence in commercial communications education and research
Raise awareness of the European Commercial Communications Education offer from academic partners, members of the network
Enhance communication and co-operation between the European commercial communication sector and academic partners
Facilitate cross-border education, employment and exchange of commercial communications students;facilitate cross-border exchange of qualified and specialised teaching staff
Promote the value of cultural diversity in commercial communication education
Promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.