Academia X Industry Meetups

In today’s fast-paced advertising industry, there is a constant need to stay up to date with the latest trends, insights and technologies available to communications professionals across the globe. One of edcom’s goals for 2017-2019 is to find ways to enable academics and universities to work more closely together with the industry. The results of a closer relationship manifest themselves in continuous professional development and training for academics, and a better understanding of university processes for industry professionals.

This initiative offers edcom members the opportunity to attend key industry events and conferences across Europe to learn about the latest developments, strengthen networks and share their passion and knowledge with the next generation.

This initiative is only available to edcom members. 

Next event coming up
BAMCongress

BAM Congress
6-7 December 2018
Brussels, Belgium
https://www.marketingcongress.be/ 

Overview of industry events

EventDateLocationApplications
Native Advertising DAYS6-7 November 2018Berlin, GermanyClosed
BAM Marketing Congress6-7 December 2018Brussels, BelgiumClosed
Savage .Z30 January 2019Berlin, GermanyClosed
White Square FestivalApril 2019Minsk, BelarusOpen
WEBIT.FESTIVAL Europe13-15 May 2018Sofia, BulgariaOpen
FARA Festival5-8 June 2019Sofia, BulgariaOpen
SAVAGE MARKETING 201812-13 June 2019Amsterdam, NetherlandsClosed
Golden Drum16-18 October 2019Ljubljana, SloveniaClosed
Advertising Week Europe18-21 March 2019London, UKClosed
IAB InteractApril 2019Warsaw, PolandOpen
D&AD Festival ImpactMay 2019London, UKClosed

Native Advertising DAYS

Native Advertising Institute’s Native Advertising DAYS Conference is more than just an industry conference. It’s a conference with an ambitious vision to be THE event where thought leaders, entrepreneurs, creative minds, publishers, brands and agencies all come together to network and to be empowered to build better, more effective native advertising campaigns together. The conference has grown to be a fantastic touch point for native advertising experts, brand marketers, publishers, and adtech professionals to come together and share knowledge, network and meet new business prospects as well as nurse existing relations. Last year the conference attracted 400+ people from 30+ countries.

BAM Marketing Congress

The Belgium Association of Marketing wants to put Meaningful Marketing at the heart of brands. Because more meaningful marketers will build more meaningful brands. Brands that have a positive impact on consumers’ and collective wellbeing. Brands that resonate with employees.  Brands that generate wealth for their owners. Sounds ambitious, challenging, demanding?  For sure. The Marketing Congress is your annual meet-up with professionals passionate about marketing.

Savage .Z

The Marketing to Generation Z Conference is a one-day, multi-speaker, drill down on Generation Z, presented by today’s most active, prominent leaders in Gen Z research & marketing. It will immediately help consumer marketing, research and ad execs improve their understanding, sales and marketing to the largest ever consumer cohort. The GenZ Conference features a lineup of marketing to generation z experts dedicated to understanding the largest and most diverse consumer market. These global industry leaders will offer insights into the generation shifting consumer behaviour and how brands can reach them.

White Square Festival

The international advertising and marketing festival WHITE SQUARE is one of the largest creative festivals in the communications industry of Eastern Europe and the main event in the sphere of marketing and advertising in Belarus. Promoting creativity, WHITE SQUARE is a business-oriented Festival that includes two main blocks: a contest of advertising projects and a business forum on the exchange of advanced international experiences and innovations in the industry of marketing and communications.

WEBIT.FESTIVAL Europe

Webit.Festival gives you the unique opportunity for networking with some of the top enterprise, policy and academia leaders from Europe and around the world. Webit gathers top level guests from all digital industries and gives you the opportunity to get a broad overview on all aspects of the digital world. Meet with 150 of the most innovative startups startups, selected among more than 2400 applications and gain access to the best talent pool and disruptive ideas and technologies.

FARA Festival

FARA, the annual festival of the Bulgarian Association of Communications Agencies (BACA), is the biggest forum of Bulgaria's creative industry. More than 500 professionals from the communications industry, representatives of creative professions, directors, producers, leading advertisers, marketing experts and media take part. An inspiring competition of creative ideas, the event presents the most successful advertising formats and campaigns created in Bulgaria and realised here or abroad. Communications agencies showcase their achievements in 26 categories, grouped into four sections: Audiovisual Forms and Copywriting, Art Direction and Design, Digital Forms and Creative Media Use, and Campaigns. FARA is also a reputable forum for trainings with international lecturers, and a place for ‘setting watches’ on the global trends in the industry.

SAVAGE MARKETING

Unleash your marketing superpowers at Savage Marketing 2019 – a place to learn, share, and network. This is not your average marketing event. It’s where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journey, data-driven strategies, storytelling, engaging immersive content, and mobile advertising. “From creating a chatbot, to analyzing data, to inspiring talks: The Savage Marketing Seminar is the perfect place to create new ideas as a modern marketer”.

Golden Drum

Golden Drum, International Festival of Creativity, is more than an international competition of creative advertising and more than its legendary parties and the award shows. It is made to inspire. It is inspiring amazing work of the best creatives of the world, inspiring true friendships and everlasting bonds. It enables us to see through the eyes of the artists, it is a place where creativity is celebrated and hopes and dreams come true. It inspires to inspire.

Advertising Week Europe

#AWEurope will bring together unique media, marketing, brand, technology and broader industry communities from throughout Europe. During the week, they will discuss key business trends, issues, and conversations that help to shape today’s global industry. With over 200 seminars and workshops led by industry leaders, influencers and entertainers, there is something for everyone at Advertising Week Europe. From learning how to apply the latest innovations in technology to gaining inspiration in storytelling by the best in the business, AWEurope’s programme of seminars and workshops is not to be missed.

IAB Interact

Interact is a must-attend event for the digital advertising industry. For over 12 years, leading European advertisers, industry experts, agencies & media owners get inspired, meet & share best practices.

D&AD Festival Impact

D&AD Festival is a three-day creative spectacular celebrating the world's best in creativity. The festival runs alongside our world renowned awards programme, there will be three-days of keynotes, fireside chats, workshops and masterclasses from the world of advertising, art, design, fashion, film, and much more.

How to apply

Interested candidates should send a letter of motivation and a listing of their top three events to the edcom Secretariat.

Please note that edcom will only cover the entrance fee or entrance ticket for each event. Travel, accommodation and any other expenses should be covered by the academic or their institute.

In return for attending the event of their choice free of charge, the academic will be asked to produce a report with their main takeaways that they will submit to the edcom Secretariat, who will pass it onto the event organiser and share among the edcom network. The report can be in the format of a video, blog, web article or vlog.

For more information or questions, please don’t hesitate to contact us at inspire@eaca.eu

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*This is an edcom project. For more information on the edcom network and its initiatives, please click here.