Launch Thesis Competition 2019-2020

edcom launches the 7th edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract. Since its launch in 2013, the competition has seen over 100 entries from 15 countries across Europe, having rewarded 12 students for their research and academic excellence.

The academic works will be assessed by the edcom Research Committee in three judging rounds based on their research, relevance, novelty and scale. In February 2020 the winners will be announced, each receiving a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 21 October 2019 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Join our team! Call for applications: Project Assistant

 

Are you passionate about advertising and communication?

Are you a talented, creative individual and a digital native?

Do you like working on challenging pan-European projects?

 

Then working at the European Association of Communications Agencies (EACA) might be something for you. EACA is a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe. We are looking for a Project Assistant working in the field of education and training for a period of 6 months, starting on 8 July 2019.

In this role, you will support the Senior Programme Manager in running several projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

  • Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school);
  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way;
  • Actively contributing to the development of the “Inspire! by EACA” brand.

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud;
  • You are interested in the advertising and communications industry and how it engages with education, training and talent;
  • You enjoy working independently on a range of projects as much as you enjoy working in a team;
  • You are detail-oriented and have excellent organisational, project management and English writing skills;
  • You are eager to learn and gain new experiences;
  • You are a citizen of a European Economic Area Member State.

What we offer you:

  • An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry;
  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests;
  • A warm and welcoming team of young professionals from across Europe;
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to inspire@eaca.eu by 20 May 2019. Successful candidates will be invited for an interview.

For more information on the projects and activities, please visit http://www.eaca-inspire.eu/

For more questions about the application process or the position, please don’t hesitate to contact Elka or Sibylle at inspire@eaca.eu.

Top Three Ad Venture Campaigns 2019

The Top Three Ad Venture Campaigns 2019!

After two rounds of rigorous judging, our amazing jury panel has selected the top three teams of the Ad Venture Student Competition 2018- 2019! The competition received 60 submissions this year, of which ten teams advanced to the second round. Here are the three campaigns which made it to the final round (in no particular order):

  • Team EDEN (Sup De Pub, France) with their campaign “You are what you play.”
  • Team VIS (Bournemouth University, UK) with their campaign “Rhymes for Current Times”
  • Team Swinburne University of Technology (Swinburne University of Technology, Australia) with the campaign “Play & Grow – See Toys Differently”

The top three teams will present their campaigns to the final and third round jury, composed of two academics, two industry professionals and two client representatives on 17 May during the edcom Member’s Meeting in Paris, France. The winners of the competition will be awarded with a trip to Cannes Lions International Festival of Creativity in June 2019.

For more information about the top three teams and their campaigns, please click here.

Announcement Top Ten Finalists Ad Venture 2019

The Top Ten Campaigns for the Ad Venture Student Competition 2018-2019

The top 10 campaigns for the Ad Venture Student Competition 2018-2019 have been selected! Ad Venture is organised by edcom every year involving universities across Europe and beyond. This year’s competition has seen particularly creative and diverse ideas of talented students from Belgium to Australia. More information about the top ten campaigns can be found here.

This year’s edition focused on a brief issued by Let Toys Be Toys, aiming to raise awareness of gender stereotyped marketing to children, highlighting the importance to challenge these practices. After months of hard work, 60 teams submitted their campaigns in the hope to convince the jury of their creative ideas.

All campaigns have been judged by a panel of 60 jurors, including academics, industry professionals and client representatives who scored the campaigns based on research, creativity and creative media and strategy.

As a next step in the competition, the ten finalists’ campaigns will be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will select the top three finalists, who will present their work during the edcom Member’s Meeting on 17 May 2019 in Paris, France. The finalists then need to convince a third jury why their creative idea is the best. The winning team can participate in the prestigious Cannes Lions International Festival of Creativity 2019.

The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, ESA, the European Women’s Lobby or Amnesty International. For any questions regarding the competition, please don’t hesitate to contact us at inspire@eaca.eu.

Thesis Competition 2018-2019 Winners Announced

The big day has arrived! We present you the winners of our edcom Thesis Competition 2018-2019!

Following 3 rounds of rigorous judging, the jurors have decided that the following two entries stood out the most:

  • In the Bachelor category, Iris van Uden, a student from Fontys School of Economics, Netherlands, won with her thesis on the use of communications to help seniors stay healthy and self-sufficient.
  • In the Master category, Ana Zikic from the Portuguese university IADE impressed the jurors with her paper focused on brand management in the form of a device for controlling client satisfaction, loyalty and recommendation.

In our upcoming blog post you will be able to find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

This year we give both winners the opportunity to choose between a €400 cash prize or tickets for Advertising Week Europe taking place 18-21 March in London, UK. Beyond that, the participating institutes receive a €400 voucher to be used on edcom and EACA initiatives for educational purposes. Additionally, this year our sponsors at Statista are exclusively awarding the overall winner of the competition a free Statista Premium subscription for a year. The first and second round finalists will receive a digital certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 20 entries from 12 countries across Europe.

The next edition will be launched in June. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Round II finalists edcom Thesis Competition 2018-2019 announced!

Round II finalists edcom Thesis Competition 2018-2019 announced!

Following a rigorous judging process by all nine members of the Research Committee, the top four entries have now been selected. This year’s competition for the best Bachelor and Master thesis on Advertising or Commercial Communications among edcom member schools has seen work of particularly high standard.

In the third and final round, the entries will be judged on two criteria: novelty (does the thesis offer a new and original insight) and scale (what is the magnitude of the achievement). The results of the final round of judging will be announced on 22 February 2019.

Stay tuned to find out the winners of this year’s Thesis Competition!

Registrations open for the 2019 edition of the European Advertising Certificate

Registrations for the 2019 edition of the European Advertising Certificate (EAC) are now open to young advertising industry professionals across Europe. The online course is a foundation course which aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with a Certificate.

Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Following the success of the launch of the UK Foundation Certificate in association with the IPA last year, this year’s focus is put on the global and European advertising market. This consists of input from leading global experts and practitioners and draws on case studies from around the globe.

The programme consists of 7 key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The flexible learning platform offers interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners can consult. In addition, the cutting-edge content has been written by advertising practitioners at the forefronts of their fields and a wide array of new video material with advice for new starters in the industry, key learnings and top tips for exam takers is now available to all learners.

The three-hour written exam (please note 2 hours in Ireland) will be held on 15 April 2019, organised by the EACA and their members, the national associations of the participating countries. EACA members will be charged a fee of €450 upon registration, as opposed to non-EACA members who will be charged €700. Please visit our website to register or simply contact us at inspire@eaca.eu.

Registrations open for the 10th edition of the EACA International Advertising Summer School

Celebrating its tenth edition, the European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) have launched the 2019 edition of the EACA International Advertising Summer School. The school will welcome 70 students and young professionals with a passion for advertising and commercial communications in Paris, France, from 1-5 July 2019.

Participants will be following daily workshops by leading advertising professionals whilst working in international, multidisciplinary teams on a campaign in response to a brief they received by the client. This year’s client is weekly newspaper The Economist, which offers insightful analysis and perspective on every aspect of world events and is one of the most widely recognised and well-read current affairs publications in the world. The brief, which The Economist has written to challenge the participants of the EACA Summer School, is asking a central question: “How can The Economist appeal to a younger audience?”

The inspiring and exciting week kicks off with two plenary sessions on ‘The future of brands and marketing in a digital world’ (Dietmar Dahmen) and ‘How to build the perfect marriage: re-building trust between agencies and clients’ (Richard Robinson). Furthermore, the participants will have a chance to follow tailored sessions on ‘Digital storytelling for Brands’ (Duckrabbit), ‘Practical Project Management (Uyen Vo), ‘How to Plan a successful social media campaign’ (Lynsey Sweales), ‘How to connect to an audience (Siobhan Stanley) and ‘How to win a client’s heart an business’ followed by an individual feedback session for each team by EACA Summer School Principal Micky Denehy.

The programme will also repeat its success from last year by giving participants the choice between two Specialisation Day workshops, offering them the opportunity to follow an engaging and highly interactive workshop during one day with an experienced trainer. Attendees will need to choose between a workshop on ‘Mastering client meetings and different communications styles’ (Elissa Telfer) and ‘The future of direct customer engagement’ (Dietmar Dahmen).

Please visit our website to learn more about the programme, trainers, application process or simply contact us at inspire@eaca.eu for more information.

Round I finalists edcom Thesis Competition 2018-2019 announced!

The sixth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools, witnessed its first round of judging earlier this month. All entries (a total of 20) were judged by three members of the Research Committee on their relevance to the field of commercial communications.

The results were very positive as all entries passed the first round and advance to the second round. Head of Research Committee Paul Springer commented that the level and standard of this year’s entries are exceptional and that the following rounds should be an exciting challenge.

In the second round, the entries will be judged upon various criteria and given points. Only the top entries will advance the third and final round. The results of the next round of judging will be announced on 4 February 2019.

Stay tuned for more!

 

Join our team! Call for applications: Education & Training Assistant

Are you on the lookout for an exciting and engaging opportunity? Are you passionate about advertising, commercial communications and Talent? Are you eager to learn and want to make an impact? Then you must be the person we are looking for to join the Inspire! by EACA team!

The European Association of Communications Agencies (EACA), a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe, is looking for an Education & Training Assistant for a period of 6 months, starting in January 2019.

In this role, you will support the Education and Training Manager in running the projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school)

  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way
  • Actively contributing to the development of the “Inspire! by EACA” brand

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud
  • You are interested in the advertising and communications industry and how it engages with education, training and talent
  • You enjoy working independently on a range of projects as much as you enjoy working in a team
  • You have excellent organisational, project management and English writing skills
  • You are eager to learn and gain new experiences
  • You are a citizen of a European Economic Area Member State
  • You have completed a Bachelor’s degree

What we offer you:

 An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry

  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests
  • A warm and welcoming team of young professionals from across Europe
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to Pauline De Pelsmacker (pauline.depelsmacker@eaca.eu) by 16 November 2018. Successful candidates will be invited for a telephone interview and a meeting.

For more information on the projects and activities, please visit http://www.eaca-inspire.eu/

For more questions about the application process or the position, please don’t hesitate to contact Pauline De Pelsmacker at pauline.depelsmacker@eaca.eu or 0032 2 740 07 18.