Leaving Prague airport on a Saturday night last month, speeding past beer billboard after beer billboard as I made my way towards the city centre, I felt that mix of apprehension and excitement that comes with facing into the unknown. I was there to attend the EACA International Advertising Summer School 2017 (run by the
05:00PM. An early evening, walking passed the gates in Brussels Airport with hand luggage in one hand, a Starbucks in the other and with my blue purse hanging on my shoulder I was well prepared and happy to fly to Prague for yet a new adventure. Not knowing what would await me this week, I
Over the last few decades, the work environment has changed significantly: professionals have become increasingly more mobile, understand and appreciate the value of continuous training in a fast developing industry…
I always knew a career in advertising was going to be tough. Whether due to its Darwinian competitiveness or tendency to only hire those who know a friend in the industry, it’s fair to say that getting my foot in what seems is the narrowest of doors is proving impossible. This blog illustrates my experience of hunting for internships so far and highlights the frustrations and pressures I believe many students face, particularly on my course, in pursuit of the elusive agency placement.
Over the last months, the seeds of a new kind of communication have spread throughout new media, especially on Facebook. So-called fake-news, „alternative facts”, or distorted realities have unraveled a unique influencing trend which can either become a problem or an opportunity for advertisers.
It’s February: it’s cold, it’s grey and it’s exam season – three reasons why you are probably already looking ahead to that wonderful long summer break. So why not put some of that wishful thinking to good use and start thinking about your options for 2017 summer schools?
It’s fair to call 2016 a defining year for Twitter – but until this time next year we won’t know if ‘defining’ amounts to a reaffirmation of the social media network, or the beginning-of-its-end. What is certain, however, is that many assumptions about the site have been resolutely upended over the past 12 months.
How did Republicans and Democrats mobilize their voters? Which political communication strategies were used in the campaigns of Donald Trump and Hillary Clinton? And, did new media have any influence on the voting behavior of Americans? 24 Dutch Honors Students in Communication from Fontys School of Economics visited Washington and New York to pore upon political communication in the U.S. presidential election of 2016.