In this month’s blog, we would like to draw your attention to two theses that excelled at the edcom Thesis Competition 2017-2018. The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. This year, the competition welcomed 21 entries from 10 European countries in both categories. The
In today’s fast-paced world, universities not only need to keep up with the development of knowledge but they also need to be the ones leading the process. This is the message that EUA (European University Association) wants to send out with their released document: Ten Principles for Enhancing Learning & Teaching at the European Level.
In the face of the growing social mood related to the migration crisis, we were asked by the local Amnesty International branch to prepare a social campaign for refugees. This is how the movie “Look Beyond Borders” was made. Moving, thought-provoking, important. The film, which has been seen by over 41 million people around the
In addition to our monthly blogs, we present to you our very first Vlog for the December Inspire! by EACA blog. This month’s vlog is an engaging and fun video, presenting a day in the life of communications student Brecht Machiels. With this vlog, we hope you will have a better understanding of what inspires
Honestly, nobody knows for sure. Some believe that Artificial Intelligence (AI) will take the communications sector by storm. Others think that is just nonsense and that people are overreacting. Whether you like it or not, you will probably have to deal with AI. On the job or at home, AI will find its way into your life. Like myself, every professional who spoke at Evolution Lab 2017 had a rather positive outlook on AI. Except for one man. Ogilvy’s Rory Sutherland made sure to keep our feet on the ground at the end of the conference.
In today’s advertising industry, a will to adapt to a rapidly changing environment and a keen eagerness to learn seem more important than ever before. How does the industry ensure that the next generation of advertising professionals has the ability to easily adapt to a new spectrum of future-proof skills and how does higher education prepare their graduates for this job market? More particularly, does the current education system answer the needs of the industry in the rapidly changing world of Artificial Intelligence? These were some of the key questions asked during EACA’s Evolution Lab panel on the mismatch between a graduate’s skills and the needs of the labour market.
Monday, 18 September. The start of a new academic year at University College PXL. In my opinion, THE best college in Limburg (Belgium). And probably also beyond. Where students are named junior-colleagues. The place where they try on the X-factor suit. Starting from day 1. What does that mean? Passion, international collaboration and networking, multi-
In 2016, I graduated from Bournemouth University and got a BA in advertising. Since then, I’ve been looking for a job which I can truly enjoy and where I could put all of my positive energy into rather than jumping at the first opportunity that I got. I have worked across several European countries such as
Leaving Prague airport on a Saturday night last month, speeding past beer billboard after beer billboard as I made my way towards the city centre, I felt that mix of apprehension and excitement that comes with facing into the unknown. I was there to attend the EACA International Advertising Summer School 2017 (run by the
05:00PM. An early evening, walking passed the gates in Brussels Airport with hand luggage in one hand, a Starbucks in the other and with my blue purse hanging on my shoulder I was well prepared and happy to fly to Prague for yet a new adventure. Not knowing what would await me this week, I