Date: December 4, 2017 Author: In Inspire! Blog
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In addition to our monthly blogs, we present to you our very first Vlog for the December Inspire! by EACA blog. This month’s vlog is an engaging and fun video, presenting a day in the life of communications student Brecht Machiels. With this vlog, we hope you will have a better understanding of what inspires

Date: November 6, 2017 Author: In Inspire! Blog
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Honestly, nobody knows for sure. Some believe that Artificial Intelligence (AI) will take the communications sector by storm. Others think that is just nonsense and that people are overreacting. Whether you like it or not, you will probably have to deal with AI. On the job or at home, AI will find its way into your life. Like myself, every professional who spoke at Evolution Lab 2017 had a rather positive outlook on AI. Except for one man. Ogilvy’s Rory Sutherland made sure to keep our feet on the ground at the end of the conference.

In today’s advertising industry, a will to adapt to a rapidly changing environment and a keen eagerness to learn seem more important than ever before. How does the industry ensure that the next generation of advertising professionals has the ability to easily adapt to a new spectrum of future-proof skills and how does higher education prepare their graduates for this job market? More particularly, does the current education system answer the needs of the industry in the rapidly changing world of Artificial Intelligence? These were some of the key questions asked during EACA’s Evolution Lab panel on the mismatch between a graduate’s skills and the needs of the labour market.

Date: October 2, 2017 Author: In Inspire! Blog
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Monday, 18 September. The start of a new academic year at University College PXL. In my opinion, THE best college in Limburg (Belgium). And probably also beyond. Where students are named junior-colleagues. The place where they try on the X-factor suit. Starting from day 1. What does that mean? Passion, international collaboration and networking, multi-

Date: August 30, 2017 Author: In Inspire! Blog
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In 2016, I graduated from Bournemouth University and got a BA in advertising. Since then, I’ve been looking for a job which I can truly enjoy and where I could put all of my positive energy into rather than jumping at the first opportunity that I got. I have worked across several European countries such as

Date: August 17, 2017 Author: In Inspire! Blog

Leaving Prague airport on a Saturday night last month, speeding past beer billboard after beer billboard as I made my way towards the city centre, I felt that mix of apprehension and excitement that comes with facing into the unknown. I was there to attend the EACA International Advertising Summer School 2017 (run by the

05:00PM. An early evening, walking passed the gates in Brussels Airport with hand luggage in one hand, a Starbucks in the other and with my blue purse hanging on my shoulder I was well prepared and happy to fly to Prague for yet a new adventure. Not knowing what would await me this week, I

Over the last few decades, the work environment has changed significantly: professionals have become increasingly more mobile, understand and appreciate the value of continuous training in a fast developing industry…

I always knew a career in advertising was going to be tough. Whether due to its Darwinian competitiveness or tendency to only hire those who know a friend in the industry, it’s fair to say that getting my foot in what seems is the narrowest of doors is proving impossible. This blog illustrates my experience of hunting for internships so far and highlights the frustrations and pressures I believe many students face, particularly on my course, in pursuit of the elusive agency placement.

Date: February 28, 2017 Author: In Inspire! Blog
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Over the last months, the seeds of a new kind of communication have spread throughout new media, especially on Facebook. So-called fake-news, „alternative facts”, or distorted realities have unraveled a unique influencing trend which can either become a problem or an opportunity for advertisers.