Winners announced of the EACA International Advertising Summer School 2019

In the first week of July nearly 80 participants from across 15 European countries took part in the 2019 EACA International Advertising Summer School. For its 10th edition we had the pleasure of coming back to the city where we first started- Paris. We were hosted by Sup de Pub with the privilege to have the Eiffel Tower as a constant source of inspiration and reminder of where we are.

We were excited to have The Economist as this year’s client. They challenged the participants to create a campaign to help The Economist grow its awareness and relevance among younger people in the UK. 

The participants were a mix of students in the field of commercial communications and young professionals working in media, creative and digital agencies. They were split into international and multidisciplinary teams- 5 foundation and 8 advanced depending on their level.

Over the course of the week the participants attended brilliant workshops delivered by some of the best trainers in the industry, targeting both soft and hard skills. From mastering client meetings to digital storytelling, each session was actively preparing them for the pitch day on Friday.

At the end of the week all 13 teams presented their pitches in from of the jury- Jamie Credland from The Economist, Gilles Nakhle from Sup de Pub, Maxime Trenton from Havas Paris and our very own Micky Denehy.

The jury panel, EACA Summer School 2019 Paris

The winning Foundation team Cartoon (Belgium, Czech Republic, France, Greece) impressed the jury with their campaign “Not only Economist”.

From Advanced, the winners came from team Disrept (France, Greece, Germany, Ireland, Switzerland). They were extremely happy about their win, saying that it has been wonderful working on the brief and in their team.

Team Disrept, EACA Summer School 2019 Paris
Team Cartoon, EACA Summer School 2019 Paris

 

 

 

 

 

 

 

 

 

 

 

 

 

The jury panel was truly impressed by the creativity, passion and presentation skills of the teams. As Jamie Credland from The Economist said “The amount of work the teams have done is incredible. It is crazy inspirational to see intellectually engaged people to come up with ideas to change the world”.

The next edition of the Summer School will take place in July 2020.

For more information please contact Sibylle Stanciu at sibylle.stanciu@eaca.eu

edcom releases its Talent Roundtable White Paper

The edcom Talent Roundtable, in partnership with Kantar, brought together professionals with different backgrounds from across Europe to discuss what skills and qualities are required from the next generation of talent and what the challenges in recruiting talented young people are. Today, edcom published the results of this discussion.

Brussels, 27. June 2019 – Despite offering exciting, interesting and rewarding career opportunities, the advertising industry is struggling to attract the depth and diversity of talent it needs to thrive. Changing priorities of Generation Y and Z, the need for greater diversity and inclusion as well as the competition of the media giants are the main challenges the industry is facing. While ad agencies are taking steps to address these challenges, universities that teach commercial communications are also striving to adapt their curricula to the changing needs of the industry to better prepare students for a job in an agency.

The White Paper distils the discussion and the outcomes of the Roundtable providing insights for both universities teaching commercial communications as well as for advertising agencies.

Dan White, Head of Expertise at Kantar stated: ‘This whole project has been fascinating from start to finish!  It is clear that people entering the workforce today have very different priorities and expectations from previous generations and that the communications industry needs to adapt quickly if it wants to continue attracting the brightest and the best. Our roundtable provided clear direction on how universities and employers can work together to attract and develop future talent that will re-energize the industry’.

edcom would like to thank all the contributors and Kantar for the partnership. For more information please contact Sibylle Stanciu at Sibylle.stanciu@eaca.eu

Access the paper here.

About edcom

edcom was created by the European Association of Communications Agencies (EACA) and its academic partners to promote excellence in commercial communications education and research and to further exchanges between the commercial communications sector and academic partners. The institute now gathers 53 members from 19 countries. You can find out more about edcom’s initiatives on the Inspire! by EACA website.

Launch Thesis Competition 2019-2020

edcom launches the 7th edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract. Since its launch in 2013, the competition has seen over 100 entries from 15 countries across Europe, having rewarded 12 students for their research and academic excellence.

The academic works will be assessed by the edcom Research Committee in three judging rounds based on their research, relevance, novelty and scale. In February 2020 the winners will be announced, each receiving a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 21 October 2019 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Join our team! Call for applications: Project Assistant

 

Are you passionate about advertising and communication?

Are you a talented, creative individual and a digital native?

Do you like working on challenging pan-European projects?

 

Then working at the European Association of Communications Agencies (EACA) might be something for you. EACA is a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe. We are looking for a Project Assistant working in the field of education and training for a period of 6 months, starting on 8 July 2019.

In this role, you will support the Senior Programme Manager in running several projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

  • Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school);
  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way;
  • Actively contributing to the development of the “Inspire! by EACA” brand.

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud;
  • You are interested in the advertising and communications industry and how it engages with education, training and talent;
  • You enjoy working independently on a range of projects as much as you enjoy working in a team;
  • You are detail-oriented and have excellent organisational, project management and English writing skills;
  • You are eager to learn and gain new experiences;
  • You are a citizen of a European Economic Area Member State.

What we offer you:

  • An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry;
  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests;
  • A warm and welcoming team of young professionals from across Europe;
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to inspire@eaca.eu by 20 May 2019. Successful candidates will be invited for an interview.

For more information on the projects and activities, please visit http://www.eaca-inspire.eu/

For more questions about the application process or the position, please don’t hesitate to contact Elka or Sibylle at inspire@eaca.eu.

Top Three Ad Venture Campaigns 2019

The Top Three Ad Venture Campaigns 2019!

After two rounds of rigorous judging, our amazing jury panel has selected the top three teams of the Ad Venture Student Competition 2018- 2019! The competition received 60 submissions this year, of which ten teams advanced to the second round. Here are the three campaigns which made it to the final round (in no particular order):

  • Team EDEN (Sup De Pub, France) with their campaign “You are what you play.”
  • Team VIS (Bournemouth University, UK) with their campaign “Rhymes for Current Times”
  • Team Swinburne University of Technology (Swinburne University of Technology, Australia) with the campaign “Play & Grow – See Toys Differently”

The top three teams will present their campaigns to the final and third round jury, composed of two academics, two industry professionals and two client representatives on 17 May during the edcom Member’s Meeting in Paris, France. The winners of the competition will be awarded with a trip to Cannes Lions International Festival of Creativity in June 2019.

For more information about the top three teams and their campaigns, please click here.

Announcement Top Ten Finalists Ad Venture 2019

The Top Ten Campaigns for the Ad Venture Student Competition 2018-2019

The top 10 campaigns for the Ad Venture Student Competition 2018-2019 have been selected! Ad Venture is organised by edcom every year involving universities across Europe and beyond. This year’s competition has seen particularly creative and diverse ideas of talented students from Belgium to Australia. More information about the top ten campaigns can be found here.

This year’s edition focused on a brief issued by Let Toys Be Toys, aiming to raise awareness of gender stereotyped marketing to children, highlighting the importance to challenge these practices. After months of hard work, 60 teams submitted their campaigns in the hope to convince the jury of their creative ideas.

All campaigns have been judged by a panel of 60 jurors, including academics, industry professionals and client representatives who scored the campaigns based on research, creativity and creative media and strategy.

As a next step in the competition, the ten finalists’ campaigns will be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will select the top three finalists, who will present their work during the edcom Member’s Meeting on 17 May 2019 in Paris, France. The finalists then need to convince a third jury why their creative idea is the best. The winning team can participate in the prestigious Cannes Lions International Festival of Creativity 2019.

The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, ESA, the European Women’s Lobby or Amnesty International. For any questions regarding the competition, please don’t hesitate to contact us at inspire@eaca.eu.

Thesis Competition 2018-2019 Winners Announced

The big day has arrived! We present you the winners of our edcom Thesis Competition 2018-2019!

Following 3 rounds of rigorous judging, the jurors have decided that the following two entries stood out the most:

  • In the Bachelor category, Iris van Uden, a student from Fontys School of Economics, Netherlands, won with her thesis on the use of communications to help seniors stay healthy and self-sufficient.
  • In the Master category, Ana Zikic from the Portuguese university IADE impressed the jurors with her paper focused on brand management in the form of a device for controlling client satisfaction, loyalty and recommendation.

In our upcoming blog post you will be able to find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

This year we give both winners the opportunity to choose between a €400 cash prize or tickets for Advertising Week Europe taking place 18-21 March in London, UK. Beyond that, the participating institutes receive a €400 voucher to be used on edcom and EACA initiatives for educational purposes. Additionally, this year our sponsors at Statista are exclusively awarding the overall winner of the competition a free Statista Premium subscription for a year. The first and second round finalists will receive a digital certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 20 entries from 12 countries across Europe.

The next edition will be launched in June. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Round II finalists edcom Thesis Competition 2018-2019 announced!

Round II finalists edcom Thesis Competition 2018-2019 announced!

Following a rigorous judging process by all nine members of the Research Committee, the top four entries have now been selected. This year’s competition for the best Bachelor and Master thesis on Advertising or Commercial Communications among edcom member schools has seen work of particularly high standard.

In the third and final round, the entries will be judged on two criteria: novelty (does the thesis offer a new and original insight) and scale (what is the magnitude of the achievement). The results of the final round of judging will be announced on 22 February 2019.

Stay tuned to find out the winners of this year’s Thesis Competition!

Registrations open for the 2019 edition of the European Advertising Certificate

Registrations for the 2019 edition of the European Advertising Certificate (EAC) are now open to young advertising industry professionals across Europe. The online course is a foundation course which aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with a Certificate.

Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Following the success of the launch of the UK Foundation Certificate in association with the IPA last year, this year’s focus is put on the global and European advertising market. This consists of input from leading global experts and practitioners and draws on case studies from around the globe.

The programme consists of 7 key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The flexible learning platform offers interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners can consult. In addition, the cutting-edge content has been written by advertising practitioners at the forefronts of their fields and a wide array of new video material with advice for new starters in the industry, key learnings and top tips for exam takers is now available to all learners.

The three-hour written exam (please note 2 hours in Ireland) will be held on 15 April 2019, organised by the EACA and their members, the national associations of the participating countries. EACA members will be charged a fee of €450 upon registration, as opposed to non-EACA members who will be charged €700. Please visit our website to register or simply contact us at inspire@eaca.eu.

Registrations open for the 10th edition of the EACA International Advertising Summer School

Celebrating its tenth edition, the European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) have launched the 2019 edition of the EACA International Advertising Summer School. The school will welcome 70 students and young professionals with a passion for advertising and commercial communications in Paris, France, from 1-5 July 2019.

Participants will be following daily workshops by leading advertising professionals whilst working in international, multidisciplinary teams on a campaign in response to a brief they received by the client. This year’s client is weekly newspaper The Economist, which offers insightful analysis and perspective on every aspect of world events and is one of the most widely recognised and well-read current affairs publications in the world. The brief, which The Economist has written to challenge the participants of the EACA Summer School, is asking a central question: “How can The Economist appeal to a younger audience?”

The inspiring and exciting week kicks off with two plenary sessions on ‘The future of brands and marketing in a digital world’ (Dietmar Dahmen) and ‘How to build the perfect marriage: re-building trust between agencies and clients’ (Richard Robinson). Furthermore, the participants will have a chance to follow tailored sessions on ‘Digital storytelling for Brands’ (Duckrabbit), ‘Practical Project Management (Uyen Vo), ‘How to Plan a successful social media campaign’ (Lynsey Sweales), ‘How to connect to an audience (Siobhan Stanley) and ‘How to win a client’s heart an business’ followed by an individual feedback session for each team by EACA Summer School Principal Micky Denehy.

The programme will also repeat its success from last year by giving participants the choice between two Specialisation Day workshops, offering them the opportunity to follow an engaging and highly interactive workshop during one day with an experienced trainer. Attendees will need to choose between a workshop on ‘Mastering client meetings and different communications styles’ (Elissa Telfer) and ‘The future of direct customer engagement’ (Dietmar Dahmen).

Please visit our website to learn more about the programme, trainers, application process or simply contact us at inspire@eaca.eu for more information.