IPA Advanced certificate
Written by senior agency practitioners working at the forefront of their respective fields, the IPA Advanced Certificate is aimed at individuals with between 3 to 6 years’ industry experience and aims to improve their understanding of communications and channel planning.
The qualification compromises of 40 hours of online learning, divided into 5 modules, over 7 months (3rd October to 26th May). This learning is tested through assessments at the end of each module.
The qualification is suitable for professionals, in either Agency or Client Organisations, who are looking to expand their understanding of the progressively complex media world they operate in. This course is designed for individuals to take advantage of, not only the practices, sources and resources of these senior agency practitioners, but, most crucially, their views and experience.
These 9 components are covered throughout the courses 5 modules:
1. The media landscape
2. Why measurement is important
3. Best practice communications strategy development
4. Planning for integration
5.Developing a communications plan
The Advanced Certificate offers practitioners the opportunity to step out of their own silo and expand their knowledge of the industry through the expert teaching of industry-leading professionals.
There is no exam, but in order to gain the official IPA Advanced Certificate qualification, candidates must complete the online learning and complete an assignment for each of the 5 modules over 7 months.
Fee for learning and assignments : 1600 GBP (+VAT as appropriate).