European Advertising Certificate
The European Advertising Certificate (EAC) is an online foundation course which aims to enhance the knowledge of young professionals in the commercial communications industry. Successful participants will be rewarded with a Certificate.
Registrations are open until 12 April 2017. The offline exam will take place on 26 April 2017.
The qualification comprises of 30 hours of online learning, culminating in a 3 hour offline exam.
The qualification is aimed at individuals with less than three years of experience in the advertising industry. Ranging from recent graduates looking to be certified on a European level to young professionals in their first years to people moving into advertising from other industries or professions.
The course builds on the learning you’ve already acquired – whether from your studies, or in your agency, through on the job training, external training or further education courses.
For EACA members within Europe: learning and exam for 250 EUR (+VAT as appropriate).
For EACA members outside Europe and for non-members: learning and exam for 500 EUR (+VAT as appropriate).
Distinction awarded participants in 2016
Keith McDonagh, Head of Search & Performance, ebow, Ireland
"I would highly recommend this course to anyone looking to gain a greater understanding of the advertising and marketing industry as a whole. The modules are very informative and provide you with great insight into each individuals role in the whole process. The case studies examine how all of these pieces coming together result in a campaigns overall success. I can confidently say that gaining a greater understanding and respect for other professionals roles in this industry has helped me work alongside brands and agencies more effectively."
Laura Belc, Senior Art Director, Kaleidoscope Proximity
"I think that the EAC is one of the most important starting tools a young advertiser can have. You get to learn about the industry from professionals, you get to see all the sides of advertising and maybe even choose the one that fits your needs and abilities. You get to hear from other professionals’ experiences and see what you have to aspire to. I genuinely consider that it offers the perfect balance of theory and practice and it is a must-take course when entering #thisadvertisinglife."
Luke McVeigh, Mediaworks, Ireland
"Despite coming from a Business background in University, I had very little knowledge about the advertising industry. The EAC offers you a foundation, which explores the various contingents of the advertising world. Whether you are on the media side, creative or client side, the EAC helps understand each of their roles and how they interact, this where I found the European Advertising Certificate to be most rewarding. We are often guilty of not empathising with other sides of the business due to a lack of understanding. I would highly recommend this eye-opening course to anyone beginning their career in Advertising."
Mara Clericuzio- Junior Media Planner at Initiative, Italy
"The European Advertising Certificate allows you to take a deep dive into the advertising world. The course merges together theory with practice creating the perfect match for me to comprehend the logic and all the processes that are at the basis of my job- including of course the importance of understanding client’s business in order to help them reach their objectives. Moreover, all the videos in which experts talk about their professional experiences are source of inspiration for me and give me the opportunity to apply their advices in situations I have to deal with in my day-to-day job. What I have learned from EAC? Never stop being curious!"
Anne-Caren Zeiss, Account Management at Sudler & Hennessey, Germany
"The EAC E‐learning as part of an international education program convinces with its great insight into the world of advertising and its clearly structured flow charts and models, which are easy to remember and help you to optimize planning processes. Discussions with participants from all over Europe lead to a lively exchange. The knowledge encourages you to take the right decisions and act even more professional in your business with colleagues and clients. For sure you have to invest some time beside your working life – but it’s absolutely worth it because it broadens your mind!"
Delphes Kieffer, International Account Executive, Leo Burnett, France
"The European Advertising Certificate has been very helpful for my daily work. The lessons and case studies are interactive and it’s the right balance between theory and practice. I have now a strong picture of the advertising industry. I strongly recommend it for young professionals that are starting out in this industry. It’s a great and rewarding experience!"
Nagore Mieres, Insights Executive, IPG Mediabrands, Spain
"With a degree in marketing-oriented business administration, I joined the advertising world after some experiences in very different industries. The European Advertising Certificate course helped me to go back to the basics and acquire a solid and wider knowledge of the procedures and stakeholders involved in the working processes of both clients and agencies. The programme also made me reinforce the idea of how important the psychological understanding of human behaviour is when making any marketing decision, opening up a wide field of research for me and rekindling my passion for this thrilling sector."
Gianpaolo VolpePasini, Executive account, Ogilvy, Italy
"The advertising business is complex and ever-evolving. EAC gives you the chance to understand in deed this industry, entering into the discussion within a professional approach. Understanding the theories and processes through the words of thought leaders and advertising experts, it has been a great opportunity to better understand dynamics and approaches: meaningful knowledge that increases my professional skills."
Stephen Young, PHD Media, Ireland
"I had been in media for 8 months when I began studying for the EAC exam and this was a huge help in refreshing my memory on best practices, approaches, implementations and much more. I also gained a lot more knowledge on the advertising industry from my study and completion of the EAC exam. It is a great way to keep you in touch with modern advertising but also to see how it has evolved over time. This course has really assisted me in the way in which I now do my job and has improved my skills and knowledge within the advertising industry."
Tom Kelleher, Account Executive at Maxus, Ireland
"The EAC is an excellent crash course on all things advertising. When first joining the industry there is a lot of information to take in and processes to grasp, which can be difficult when you are starting out. This course not only helped me to understand my clients businesses, each of the media channels and how to effectively diagnose briefs; but to understand the wider industry as a whole and the various components and stages that lead to an effective campaign. I have been able to apply the content covered in the course to my work and it really has had a positive effect. I would highly recommend this course to anyone who hasn’t been in the Industry too long."
Wei Tang, Vizeum Ireland
"I took the European Advertising Certificate course after 2 years’ experience in the advertising industry. I found a huge help from the course which not only cleared my missing theory knowledge, also highlighted the most important elements of each working process no matter you are in the client role, media planning role or creative role, simply as we are all working as a whole so we should know the way how each other works at the same time."