The EACA Academy helps raise professional standards across the communications industry and developing the skills and talents of its practitioners.
Our vision is to become the premier pan-European training and education partner for the communications industry.
Dominic Lyle, Director General of EACA
“The Academy has been developed for the benefit of all EACA members, and will continue to consult with them to ensure it offers the training and direction that brings maximum value. The success of the EACA Academy is in the long term interests of all our members.”
What did they have to say about their experience...?
Radu Florescu, CEO Centrade, Romania
"EACA training courses are the best way for any individual to learn the latest trends in the advertising industry and brush up on topics that they think they have covered. Getting the right insight from the right people provides a wealth of new ideas for those who want to make an impression with clients and peers. I highly recommend taking the courses."
Tania Banotti, CEO IAPI, Ireland
“We have used the EACA trainers on numerous occasions and have had great feedback from agency staff. Trainers are experienced practitioners as well as skilled facilitators"
Storm Russell, Senior Client Manager Search and Analytics at MediaVest Ireland
"Paul [Burns] is a great character! He oozes experience and is happy to share it. The lessons learnt and shared are not only very interesting but invaluable to know your clients business. Understanding Client Business is an absolute must for anyone who works in the client service business.”
Dejan Rebernik, web and special marketing projects, Vecer, Slovenia
"Getting to Great Creativity was exactly what it said on the tin: a great mixture of greatness and creativity. A balanced mixture of essential elements and out-of-the-box ideas give additional aspects for preparing better solutions"
Anne-Marie Obretin, Centrade, Romania
"The best thing about EACA courses is that they bring so many different perspectives to our day-to-day job that it makes us fall in love with it all over again."
Orlaith Blaney, Managing Director McCann Erickson, Dublin, Ireland
“Brilliant. The workshop sessions were practical, constructive and useful and the facilitation of swapping issues and stories amongst CEOs was fantastic. Other CEOs told me they didn’t have the time to attend. Pity. I, like them, could have stayed in the office looking at my 2010 budget for the umpteenth time, or spent four hours thinking about the bigger picture. 240 minutes very well spent.”
Effie Karakitsou, Founding Partner, Magnet Advertising, Greece
"Micky helped me put recession in perspective. He is a great presenter, full of positive energy and enthusiasm but also with a solid case of past data. For me personally, it was time well spent with excellent advice both on how to keep people’s spirits up within the agency and on helping clients through it."
Adam Mero, Mindshare, Hungary
“The workshop helped a lot in enhancing everyday strategic thinking and our attitude in case of pitch presentations!”
Marie-Pierre Bordet, Managing Director AACC France
“Micky Denehy gave us some very useful tools during his workshop. There’s so much intelligence invested in that crucial phase of the relation with our clients, that we often forget the way we deliver it… and then miss the real aim: convince and seduce them to go for a long lasting relationship.”