“Throughout the past year, we have worked on creating a clear brand map for edcom and successfully defined its vision and core values for the next years to come from which the industry and all its stakeholders will greatly benefit. Looking at what we’ve achieved so far, it is with great confidence that we look towards the future of edcom.”
“It has truly been a great year for edcom: we have supported our members in the development and implementation of joint international workshops and projects, we have seen record participation rates for our student competitions and we have extended our growing membership with the adhesion of two new members. This can only mean more benefits and opportunities for edcom members, academics and students to grow and progress in our industry.”
Since its launch in 2010, 455 students from Europe and beyond have participated in the EACA International Advertising Summer School
Since its launch in 2008, over 2000 students from across Europe have participated in the Ad Venture Student Competition
Since its launch in 2013, nearly 50 students have been shortlisted for the edcom Thesis Competition
participantsErasmus Hogeschool Brussels, BelgiumOctober 2015
participantsNHTV University Breda, NetherlandsFebruary 2016
participantsCollege of Agora Zagreb, CroatiaMay 2016
252+ in 2016
142+ in 2016
At Dublin Institute of Technology (DIT), our mission is to be at the leading edge of marketing communications and research in Ireland. We position ourselves as being close to industry and its practitioners and we value excellence and innovation in learning, teaching and research. For these reasons we are delighted to be part of the edcom family and look forward to collaborating with our fellow members in the future.
The Hague University of Applied Sciences (THUAS) has more than 25,000 students and 1,800 staff members who come from over 145 different countries. The vision and ambitions of THUAS evolve from the letters WIN, which stand for: World citizenship, Internationalization and Networking. We are confident that edcom will contribute positively to these aspirations. In particular, we are interested in expanding student and staff mobility and sharing experiences with our new colleagues from the edcom network.
Launch of edcom Thesis Competition 2016
Launch of Ad Venture Student competition 2016
EACA 2020 Visionand Euro Effie Awards Gala
edcom meetings in Brussels
Selection edcom Thesis Competition candidates
Launch EACA International Advertising Summer School
18–19 February 2016
Announcement of edcom Thesis Competition winners in Breda
2 March 2016
Announcement of Top 10 Ad Venture campaigns
Announcement of Top 3 Ad Venture campaigns
11 May 2016
edcom meeting in Zagreb
Ad Venture Student Competition final in Zagreb
8 June 2016
Ad Venture winners attend Cannes Lions International Festival of Advertising
EACA International Advertising Summer School in Berlin
During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.
Inspired by these workshops delivered by leading industry professionals, the participants created a campaign in response to a brief they received from client Deutsche Telekom in co-operation with creative agency DDB Berlin. The challenge was to increase brand preference and brand advocacy by creating an emotional relationship with consumers that goes far beyond rational matters like products and prices.
I would like to say a huge thank you to the EACA for everything they’ve done this week. From the guest speakers they brought in to the workshops and networking activities put on for us, I’ve learnt skills that I couldn’t have got elsewhere (especially from Siobhan) that will no doubt put me in good stead going into my career. I would definitely recommend the summer school to anyone who is serious about advertising, those who want to meet like-minded, passionate people, and finally those determined to get that extra edge going forward.
Jack Goss, Bournemouth University, United Kingdom
We’ll definitely take back some of the ideas and out-of-the-box thinking that the participants have shared with us, especially considering that they came from our target audience, the millennials. The EACA International Advertising Summer School has truly been a wonderful experience and an opportunity to gain new insights, and that’s why Deutsche Telekom is very keen to show its support.
Tamas Kovacs, Marketing Communications Expert at Deutsche Telekom
It’s always inspiring to see how young people deal with the challenges we face every day and it was fantastic to be overwhelmed with the new, fresh and unexpected ideas the teams came up with. Working in the advertising industry, we realise it is crucial to retain the potential that we have witnessed here today.
Matthias Rech, Senior Planner at DDB Berlin
Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own agency in response to a brief from a real client. The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test.
For this year’s competition students from across Europe were asked to create a campaign around the topic of ad blocking, which is causing many waves in the advertising industry and continues to be seen as a growing threat to publishers. The brief was to make internet users aware of how ad blocking technology restricts publishers’ ability to display high quality online content. The competition was run in collaboration with a consortium of European media associations covering television, press and digital.
Ad Venture 2016 Winning Team
Team: AedionCampaign: Your Web VoteKing's College London, UK
The experience of participating in a competition of this scale was both challenging and rewarding. The opportunity to not only meet some of the most esteemed names from the industry but also more importantly to pitch our ideas before them and receive elaborate feedback has been immensely valuable. Furthermore, it was quite enlightening and inspiring to see how other teams approached the same brief. Our biggest takeaway is definitely the ‘can-do’ attitude that this competition empowers you with, which has truly motivated us for the future!
Ad Venture 2016 Finalists
and Ad Venture 2016 Runners Up
Team: XenseCampaign: PennyUniversity of Leeds, UK
Team: What do you mean AgencyCampaign: TRUTH IS COMINGPantheon University, France
Team: Fact+FableCampaign: Stay ContentBournemouth University, UK
Team: The Four MarketeersCampaign: Ad to Your FutureAarhus University, Denmark
Team: 2x2Campaign: Blackout DayIADE University, Portugal
Team: nuCampaign: Save Adgar the UnicornWerbe Akademie Wien, Austria
Team: Sugar HighCampaign: One Hour Without AdsUniversity of Leeds, UK
Team: VerdigrisCampaign: Please, it's on me!University of Bucharest, Romania
Team: #102420Campaign: Lights ONlineUniversity of Bucharest, Romania
(appearance in no particular order)
In the Bachelor's category Kirsten Van Beuzekom from Hogeschool Utrecht won the first prize with her work “An inspirational story: what marketers can learn from storytelling by sport brands”.
In the Master's category Yvonne Kolen from NHTV Breda University of Applied Sciences won the first prize with her work “Interactive digital narratives and the narrative paradox.”
Its aim is to establish a co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students.
edcom organises the Ad Venture Student Competition, the edcom Thesis Competition, the EACA International Advertising Summer School and a series of edTalks (webinars) on an annual basis.
edcom promotes excellence in commercial communications education and research and aims to bridge the gap between the European commercial communications sector and academic partners. It also facilitates European exchanges between academics and students.
Avans Hogeschool, NL
College of Agora, HR
Bournemouth University, UK
McCann Prague, CZ
EACA School, UK