edtalks

edTalks are 30 min online sessions which introduce issues, perspectives and new trends of the advertising industry. They are given by leading practitioners of the commercial communications industry.

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Next edTalk

Measuring Effectiveness by Paul Arnold

4 April 2017 - 11:00 CET

In the spotlight

Storytelling: a brand new world deserves brand new stories

There is no denying that stories have immense power in our lives. They can engage us, hypnotize us, frighten us or inspire us. But what can they do for business? Are they able to attract consumers? Are they really important to brands? Why?

This presentation will show you how good stories around the world have succeeded in getting brands to connect with people, not only to their consumers, but also to potential clients and influencers. Through countless examples, they will be guided by a true story about joy, passion and involvement.

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*This is an edcom project. For more information on the edcom network and its initiatives, please click here.