edTalks are 30 min online sessions which introduce issues, perspectives and new trends of the advertising industry. They are given by leading practitioners of the commercial communications industry.
In the spotlight
Measuring effectiveness
Industry expert Paul Arnold helps you have a better understanding of what effectiveness means, what we as an industry should be aiming towards and how it can be measured.
This edTalk is in the first place aimed at young professionals as part of the European Advertising Certificate, but offers interesting insights for aspiring students in the commercial communications industry
Watch it again!
*This is an edcom project. For more information on the edcom network and its initiatives, please click here.