edTalks are 30 min online sessions which introduce issues, perspectives and new trends of the advertising industry. They are given by leading practitioners of the commercial communications industry.
Measuring Effectiveness by Paul Arnold
4 April 2017 - 11:00 CET
In the spotlight
Storytelling: a brand new world deserves brand new stories
There is no denying that stories have immense power in our lives. They can engage us, hypnotize us, frighten us or inspire us. But what can they do for business? Are they able to attract consumers? Are they really important to brands? Why?
This presentation will show you how good stories around the world have succeeded in getting brands to connect with people, not only to their consumers, but also to potential clients and influencers. Through countless examples, they will be guided by a true story about joy, passion and involvement.
Watch it again!