Digital Video Advertising: great opportunities and some over-promising
Digital video is growing as people love video and watching moves online and to mobile devices. Marketers can integrate video into their cross-screen campaigns to maximise reach and decrease costs. They can also build more targeted and engaging video experiences to go beyond the traditional 30 second TV spot. Programmatic video buying and moving into programmatic TV brings huge opportunities, some risks, and a lot of unrealistic expectations, so join this webinar to get a first-hand understanding.
Watch the edTalk!
Who is Oliver Gertz?
Oliver has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany’s first online media agency in 1997 which lead the market with an in-house developed media planning tool with integrated adserver. In October 2004, Oliver joined MediaCom Germany as Managing Director Interaction to grow the digital offer and share by expanding the services and team. Oliver became Managing Director EMEA for MediaCom Interaction in January 2009, charged with growing MediaCom’s digital footprint by growing the service offering across EMEA. His focus is now on programmatic and working with MediaCom’s global clients on their programmatic strategy.