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Masterclass “Gen Y & Z: How to Attract and Motivate Young Talents“

October 17 @ 4:30 pm - 6:00 pm

Young potentials from Generations Y and Z, especially their lifestyles, tastes and preferences, are making agencies’ management teams nervous. What are their professional expectations? Which values prevail? What keeps them motivated? Etc.

ACC Belgium Expert Centre Sector Challenges, in collaboration with Trendwolves, has initiated a project to help our member agencies understand Gen Y and Z better, and to identify their differences and similarities. The project consists of 4 consecutive phases: this introductory Masterclass, a subsequent quantitative internal survey, and later a qualitative validation in focus groups and trend report.

The Masterclass “Gen Y & Z: How to Attract and Motivate Young Talents” kicks off the project. Amélie Rombauts, trend researcher at Trendwolves, will share her insights based on her latest research on generational shifts in the workforce, on Trendwolves’ recent Youth Trend Report ‘Browsing The Margin’ and her own book ‘Framily. Millennials redesign family.’

The Masterclass will take place following the ACC Belgium General Assembly on October 17th, from 14h30 until 16h, to allow CEO, COO, Brainmasters and other attendees to easily join afterwards. The participation fee is 50€.


October 17
4:30 pm - 6:00 pm
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Sint-Huibrechtsstraat 17
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