Academic Panel

Cliff van Wyk 

Senior Lecturer in Advertising at Bournemouth University, with special emphasis on Strategic Planning and Applied Creativity. Cliff spent 30 years in advertising and marketing consultancy in various parts of the world, prior to joining Bournemouth University in 2006. He has worked for, and with, some of the world’s leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestle, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM. He has delivered papers at major international conferences (Global Diversity, Age Matters, Brand Activation) and is actively involved with several industry bodies. Over the past five years, Cliff has guest lectured (and run bootcamps and practical workshops) in Spain, Argentina, South Africa and the Netherlands. He has also served as a judge in several advertising and creative award programmes.

Zysla Belliat

25 years + expertise in Media, Marketing, Communication and ResearchAssociate professer in Management Master Degree at Paris 2 Panthéon-Assas University,Consultancy in media, marketing, communication and research since 2014. Career began as Market Research Manager than associate Director in Research Companies. Strategic planning Director in a creative agency (Publicis Group), Head of Research and econometrics in media agencies : Interpublic Group, Omnicom Media Group, Dentsu Aegis Network.

Honor President of IREP, Member of CEP at ARPP, Member of Scientific Committee at CESP, Member of Académie des Sciences Commerciales, Member of Voxfemina.

Inge Barkmeijer, The Hague University, The Netherlands

After ten years of work experience in the field of Marketing and MarCom, Inge Barkmeijer has been lecturing at The Hague University. Inge is dedicated to help students grow into young marketing professionals. Gaining further knowledge and sharing that knowledge in the field of branding, marketing communications and the use of social media in a business context is where her professional interest lies. Passionate about consumer behaviour and international differences, she started studying again and obtained her Master title in International Communication Management in 2010. As a juror in the Ad Venture Student Competition, Inge will keep an eye open for the teams that are able to crawl in the footsteps of their persona(s), choose the right tone-of-voice and the most effective channels to make a difference for the client.

Dr. Elizabeth Sweet

A Sociologist who studies gender and children’s toys. Her current research examines changes in the gender marketing and stereotyping of children’s toys over time to understand how gendered toys relate to larger issues of gender inequality. She has written on the topic of gender and toys for The Atlantic and the New York Times and her work has been featured in many national and international press outlets. In 2016, Dr. Sweet presented on her work at a White House conference on gender and children’s toys, and her research has also informed recent public policy debates in California and in Australia.  Dr. Sweet received her B.A. in sociology with top honors from Oregon State University and she earned her M.A. and Ph.D. in sociology at the University of California, Davis. She is currently an Assistant Professor in the Department of Sociology and Interdisciplinary Social Sciences at San Jose State University.

Madalina Moraru

My PhD. focused on the mythical dimension of the advertising. Therefore, I authorized 2 books in Romanian and over 20 articles in English, few chapters, I took part in many international conferences (around 25 in the last 7 years). I’m active by getting involved in the industry’s projects, and being invited to the most important events: Advertising Day, Fibra award,member in Romanian Effie Juries. I’m mostly in charge to work with students for AdVenture and Thesis competition.

Jean-Claude Hamilius

Graduated Diplom Designer at the Hochschule für Gestaltung in Offenbach in Germany. Over the years he has been Art-, Creative- and Executive Creative Director at Young & Rubicam, Leo Burnett, Saatchi & Saatchi, DMB&B and McCann Erickson in Frankfurt and Düsseldorf, in charge at local, national and international level for e. g. Philip Morris, Procter & Gamble, Canon, Goodyear,Zwilling, Burger King, Yamaha Motors … Laureate of e. g. New York Festival, Art Directors Club, Eurobest, iF Design Award … He was founder and Creative Director of Consumers’ in Düsseldorf and started his academic career as lecturer for Graphic Design at the Lycée technique des Arts et Métiers in his home country Luxembourg, before he was named Professor at the Faculty of Design of the University of Applied Sciences in Mannheim in October 2007. For several years he was president of the jury at the Communication & Design Awards in Luxembourg, and in 2012 member of the jury at the „Junior Agency“ Students Awards of the GWA (German Association of Communications Agencies). Jean-Claude is also an edcom Board member.

Kirsten van Poppel

I am an (Online) Marketing Teacher at the Fontys School of Economics in the Netherlands. I am a big fan of research and data analysis. Before becoming a teacher, I worked several years at a marketing communication agency with a focus on creating online campaigns for companies such as Philips, Proact, and Greenchoice. I live near Breda with my husband and our 3 kids.

Rosie Hand

Senior lecturer in Marketing and Marketing Communications in the School of Marketing, Technological University Dublin. She is the Programme Director of the M.Sc. Advertising programme and the Postgraduate  Diploma in Advertising and Digital Communications programme at her university. In addition to extensive teaching both nationally and internationally, she is engaged with curriculum design, development and implementation across her college. She supervises research at undergraduate and postgraduate level. Her research interests include organisational competencies in the digital space, the use of humour as a strategic organisational resource and the role of creativity in marketing communications.

Rosie's industry experience includes areas as diverse as international marketing of textiles and luxury consumer goods; sales and marketing in commercial radio; directorship of a dedicated specialist media consultancy firm; and marketing consultancy in the fields of education, financial services and eco-friendly waste management.

Amber Burton

Course Leader & Senior Lecturer. An established academic and practitioner in advertising and digital media. Amber believes in the power of advertising to make the world go round. She brings over 20 years of industry experience, running her own agencies and consultancies, along with 15 years of academic researching and lecturing to undergraduates and postgraduates. She has, in her career, interviewed more than 1000 advertising hopeful candidates, and is passionate about employability, opportunity and creativity. She is also a stickler for attention to detail and known to correct the spelling on dinner menus. Students who work with her can expect energy, encouragement and liberal doses of common sense, coupled with the wisdom of academic enquiry and the drive of professional practice. She is currently working on a PhD on Digital Identity, and leading the MA in Advertising Strategy & Planning at Falmouth University – the first fully online Masters programme in Advertising in the UK.

Alexandre Duarte

With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a degree in Marketing & Advertising by IADE, Alexandre is the Ruler of various classes in IADE, visiting Professor in several Universities, developer of the Research Unit CECS from Univ. Minho, and Course Coordinator of OFICINA de PORTFOLIO™.
Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies, in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter.
Author of many seminars on communication, regularly participates in different conferences and lectures in both business and academic contexts.
It is the former Communications Director of the Portuguese Federation of Krav Maga, Text Editor of the Surf Magazine SOUP and occasionally collaborates with many other academic and professional media.
Since 2012, is the Tutor of the EUROBEST Young Marketers Academy and, in 2013, was elected member of the Directors Board of EDCOM - European Institute for Commercial Communications Education.

Kirstie Riedl

Born in the UK, Kirstie has been living in Vienna for 20 years. She holds a BA degree in German, and a General MBA. Her marketing experience includes various positions at Coca-Cola MENA, Sellotape UK, REWE Konzern, Frisch & Frost Austria. Her last corporate position was heading the Indirect Sales team at OMV Austria. She started at the Vienna University of Applied Science in May 2016 and teaches Branded Entertainment, PR and co-ordinates adjunct lecturers for the English taught modules.

 

José Martínez Sáez

Ph.D. in Communication and Professor of Creativity in Advertising and Innovation in Communication.  International Coordinator of the Faculty of Humanities and Communication Sciences. As a Research Fellow has held postdoctoral research stays in the United Kingdom, in the Netherlands, in Belgium and in the USA in Michigan State University. He is the leader of a research group whose project is entitled "A Little Rock & Love: creative resources used by brands to attract the attention of consumers and earn their respect in the context of the digital age." He also has a long experience as a strategic consultant for different national brands in the field of beauty, food, energy and the environment.

Joana Desmet

Joanna Desmet has loved advertising since she was born. Therefor she became a lector in Advertising and Advertising Strategy at Howest University of Applied Sciences in Belgium. She believes working with students keeps her brain up and running. She’s keen on all that creative stuff in the streets, in musems, in magazines, theatres and so on … But there is this one thing, never to be forgotten: nothing goes without a good strategy.

Ann van Damme

Ann works currently as a programme manager International Communication and Media, at the Thomas More University of applied science. She is a seasoned marketing and communication expert with more than 25 years of experience in different companies. Ann started her career in advertising, as an account manager and continued as advertising manager for Nike and Kipling. In 1999, she started to work as a freelance consultant with a focus on international product management, brand management and marketing communications in a variety of industries: FMCG, Telecom, Media.  Recently, she has obtained an additional degree as a personal coach for young marketers.

Andrea van Zuuk

Andrea van Zuuk is a lecturer at the University of Applied Sciences Utrecht where she teaches different kind of subjects at the education of Communication. Before teaching, Andrea worked as a study coordinator at the same University of Applied Sciences. She also is an active member at CNV, a trade union, where she is the secretary of CNV Young.

 

Jo de Bruyn

Lic. German Phil (RU Gent) and post-univ. courses Marketing and sales Ehsal (Brussels), has a wide experience in marketing & communications. He started In different Belgian communication agencies as a direct marketing expert & client director. In 1996 he founded In Concreto, a no-nonsense communication agency specialized in action marketing. From 2014 Jo is also leading the DM Institute, a community of 300 direct and digital marketeers in Belgium in order to inspire each other with clear cases and workshops. From 2015 Jo is also lector for Direct & Digital Marketing courses for all the marketing communication students of HoGent. He is an interactive coach in order to create the right atmosphere to give each other deep insights and creative, inspiring point of views. His motto: All communication should add to your business-goals.

David Reid

Holds an Honours degree from Charles Sturt University (Australia), a Masters degree from the University of Sunderland (UK), and is currently completing a Doctorate at the University of South Australia. He has taught advertising for over a decade at four Universities, commencing in the United Kingdom, then Malaysia and now Australia – currently a tenured academic at Swinburne University of Technology in Melbourne. He was the Founder/Co-Chair of the Advertising Industry Student Forum (http://www.advertisingindustrystudentforum.com/), is currently the Founder/Co-Chair of Advertising Capstone Challenge Australia (https://bit.ly/30LVRVy), and mentored the first Australian student team to the finals of Ad Venture in Paris 2019 (https://bit.ly/2Rd2XPJ). Originally from New Zealand David worked in the Creative Industries for 15 years before spending a short period in the advertising Industry in the UK. David’s academic teaching focuses on mixing theoretical knowledge with situated (real world) learning challenges, ensuring that the learning experience links directly with Advertising Industry practice. David’s research focuses on the benefits of authentic learning and work integrated learning practice for the advertising marketing communications industry.

 

Suzanne de Bakker

Suzanne is lecturer International Commercial Communication and senior researcher in the research group Human Experience & Media Design at the Hogeschool Utrecht, The Netherlands. Se is also lecturer Corporate Communication at the University of Amsterdam. In April 2017, her book ‘Content Marketing’ is published. This is the first book on this topic for students in higher education. More information: https://www.linkedin.com/in/suzannedebakker/

Industry Panel

Ioana Danila

Ioana Danila

Ioana has over 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. She recently relocated to Europe after a number of years working with Ipsos in UAE and Vietnam. In her role at WFA as the Global Insights Manager, Ioana is responsible for key global research projects as well as developing WFA’s database of insights. She holds a Bachelor’s Degree in Sociology from the University of Bucharest. Ioana is passionate about understanding human behaviours, with a particular focus on cultural diversity. She fuels her curiosity through travel and has the big ambition of visiting every country in the world.

Stavriana Nathanail

Stavriana Nathanail

Stavriana is a Digital Marketing Freak, and Social Media Addict! She studied Economics & Politics (BA) at the University of Essex from 2010 to 2013, and has a number of certifications, including Google Adwords & Analytics, and Hubspot Inbound Marketing. Stavriana is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. She strongly believes that for every action there is an equal and opposite reaction, and a social media overreaction! #GottaLoveOpium

Ivan Landzhev

Ivan Landzhev

He is the Creative Director for Coca-Cola at McCann Sofia. An award-winning poet, author of 4 books. His poems have been translated into several languages. He holds a PhD in Russian classical literature and teaches courses in Russian literature and creative writing. Screenwriter, wrote for some of Bulgaria’s most popular TV series.In his short career in advertising so far, he has won some prestigious awards, including a Golden Effie for a Coca-Cola project in 2019.

Jan Binar

Jan Binar

He is the managing director of McCann in Prague, President of the Association of Communication Agencies in the Czech Republic and member of the board of European Institute for Commercial Communications Education. He also participates in a number of non-profit organizations and is an external lecturer at University of Economics in Prague and a member of YPO. Under his leadership, the McCann Worldgroup in Prague has been recognized for delivering outstanding commercial results to clients by winning the most Effie awards several years in a row. He has also led McCann Prague to become one of the most creatively awarded agencies in the region; winning many prestigious Gold and Bronze Lions in the Cannes Lions competition and a Gold in the Golden Drum Festival.

Martin Petrasek

Martin Petrásek

He joined McCann 5 years ago as a Group Account Director. He is also responsible for a new business. Martin has been in the advertising business for over 15 years and is one of the most experienced accounts in the agency. He has experience with brands such as Coca-Cola, Ford, Unilever, Mastercard, Tullamore Dew, Raiffeisenbank and etc.

Masa Gregoric

Maša Gregorič

Maša works as a Media Planner in Pristop Media, a media agency that is a part of Pristop Group. She joined the team in 2016 while she was still a student and is now independently handling clients from different industries as a media strategist. She likes numbers and formulas and dedicates a lot of her time to analytics. She can handle large amounts of data and finds something useful in every pivot table and chart.

Matt Gerber

Matt Gerber

Matt has over 20 years of international consulting, entrepreneurial and strategic planning experience, particularly in the Technology, FMCG and Finance sectors and has worked in markets across Europe, the US, Latin America and India. He has advised senior management in clients as diverse as Ericsson, Fiat, Vodafone, Mark & Spencer and many more. Since joining Wunderman Thompson Athens, Matt is responsible for all aspects of strategic planning for major clients like Vodafone, AB Vassilopoulos, Vivartia, Alpha Bank, Nestle and many others. He has contributed to major new business wins as well as helping secure Effies for leading clients like Vodafone and AB Supermarkets. Matthew is also active on the entrepreneurial front having co-founded and sold a highly successful wellness business in London and most recently a location-based marketing technology company based in Athens.  He has been an invited speaker at Infocom Greece, The Open Coffee Forum and other tech industry forums  as well as being a mentor for the People’s Trust and a regular guest lecturer at Deree College Greece He holds a Bachelors degree in economics from the University of Kent, UK and a Masters from the University of Grenoble France.

Sally Peck

Sally Peck

Sally Peck is a senior editor overseeing family, education, and careers coverage at the Daily Telegraph. Follow on twitter @mathildeny

Mathilde Gollety, identité, 2016

Mathilde Gollety

Mathilde Gollety is a full professor in marketing in Paris 2 Panthéon Assas university. She is member of the External Research Advisory Board of Excelia Group since 2017. Doctor of Management Science, she is director of the Master Marketing and Communication, which is full in apprenticeship. With two colleagues, she created a diploma in Law and digital technologies in 2016. Her main area of expertise is the children’s consumer behavior, qualitative methodologies and innovation. In recent years, her research has also focused on the population of researchers and their motivation to held their job. She has authored (and co-authored) papers in peer-review international journals (Recherche et Applications en Marketing, Young Consumers, Decisions Marketing). She is Research Vice President of the French Marketing Association (afm).

Hilda Baramova

Hilda Baramova
Head of Strategy in Publicis Dialog, Publicis Groupe Experienced in FMCG, technological, financial, pharmaceutical, NGOs. With  11 years of experience in marketing communications I have developed expertise on strategic planning and consulting, issues management, creative work, integrated campaigns planning, direct marketing, telemarketing, promotions, experiential marketing and event organization. I have extensive expertise in the field of Integrated Marketing Communications (IMC), strategic planning, management and implementation of various communications projects – ATL campaigns, TV & Audio production, digital campaigns, event management, BTL activities, direct marketing and telemarketing campaigns. I played a key role in the planning and implementation of many launch, awareness and promotional campaigns for Coca-Cola, Microsoft, Visa, etc.

Barry Ferguson

Barry Ferguson

Barry has nearly 25 years of communications and advertising experience having worked at New PHD, Global Radio OMD, Gamesys, MediaCom, Carat and Zenith. He is rare in that he has worked on all three sides of the communications industry; he has been a client, a planner and has also worked at a media owner. As such he has a full perspective of how the industry operates. As you would expect he has worked on hundreds of campaigns for dozens of clients and has significant experience of both implementation and strategic communications planning. In his current role he is responsible for teaching 'Define, Design, Deliver' which is Zenith's communications planning process to all planners.  He is married with two children and certainly qualifies as a ‘fun’ Dad - “I’m not sure who is more grown up, them or me”. He is a strategy games nut and peers consider him to be an expert at Chess, Backgammon and Poker.

Berkant Avci

Berkant Avci

Berkant Avci is Yildiz Technical University Economics graduate and holds a master’s degree in Marketing Communication from Galatasaray University. He is currently working as the Executive Strategy Director in Medina Turgul DDB whilst writing about generations and communication trends in MediaCat as a columnist. He is a young member of Turkish Foundation of Advertising and a gender equality volunteer in Unstereotype Alliance Turkey; supported by Advertisers Association of Turkey.
Avci was awarded with two Lions from Cannes Creativity Festival in 2015 for his work at the age of 26 and named as the Strategist of the year in Turkey in 2017. In 2018, he was on MediaCat’s “30 Under 30” list. Under his strategic leadership, his agency has also been named as one of the most creative agencies in Turkey in 2018. His current works for brands like Samsung, Sunsilk, Rexona, Axe, BNP Paribas and Shell has won over 10 Effies in Effie Turkey. Avci has also been jury in many awards including Crystal Apple and Felis.

Ivo Payer

Ivo Payer

Ivo Payer is a creative director at Bruketa&Žinić&Grey agency. Working in the advertising industry for almost 20 years, Ivo Payer is an experienced jury member of IdejaX, Young Lions and Cresta awards, whereas his campaigns have won numerous national awards. He started his professional career as a journalist and TV writer. Dreams about owning his own set of tools and Bruce Willis muscles.

Dan Mares

Dan Mares

Dan is a communication strategy consultant with an interest in technology and a focus on young audiences. He has worked with various agencies, both in Romania and abroad, from McCann Prague (as a Digital Strategist) to Publicis (Strategic Planner) and others. Dan has experience with various industries (FMCG, Telecom, Cosmetics, Banking) and different projects (Rebranding, Repositioning, Brand Strategy and specific campaigns). As a Digital Strategist for McCann Prague, he was directly involved in developing the new Vodafone Youth Platform. Previously he was part of the inception and launch of Indygen, a youth focused MVNO built for Vodafone Romania, as the Digital Experience Manager. He also worked with JTI to create a unified digital platform for all consumer activations, campaigns and CRM projects and before that, was part of the SAB Miller Team in Romania coordinating the digital communication projects for the beer portfolio in the Romanian market. His main focus is how technology is redefining brands, their structure, their proposition and connection to their audience. From digital transformation processes to enhancing customer services, Dan’s work has been about finding new ways to make brands more relevant through digital technology.

Andrea Stimac

Andrea Stimac

Andrea is a long-time agency and Marcom executive having worked at Grey, MediaCom, Carat, Telenor, and DMK - in an advertising agency, media agency, and as a marketer - creative and analytical side of the business.  As executive and director, she worked on top-tier brands, covering a wide array of industries such as FMCG, telco, retail, travel, startups, luxury, automotive, entertainment, SaaS, tech, finance, healthcare. She is a passionate advocate for female equality and founded Equality & Diversity chapter in the Croatian Association of Communications Agencies to improve how girls and women are portrayed in the media. She also served in the role of Board Member in the Croatian Association of Communications Agencies and Jury Member at Young Lions and Effie Awards. Today, her primary focus is on business creativity and innovation management for advertising agencies and creative firms, working with rising talents and advising senior executives. For her work, expertise, and contribution to the marketing and advertising industry, Andrea was awarded as Highly Commended Independent Consultant at Global Women in Marketing Award 2019 in London.

Andrea received B.Sc. in Marketing and M.Sc. in Organization and Management, specialized in CSR, strategic marketing, and management innovation. She is a PhD candidate in Organization and Management with extensive research on creativity, innovation and change management.

Georgia-Zozeta Miliopoulou

Zozeta Miliopoulou

Zozeta Miliopoulou has worked in advertising for over 20 years, as a copywriter and creative director, winning distinctions in the Ermis Advertising Awards for Creativity in Greece. She was also the co-founder and Creative Director at Tenfour Advertising. Having studied Philosophy, Pedagogy and Psychology, she attended the Cultural Management Graduate Program in Panteion University, graduating with a top performance scholarship and then completed her doctoral thesis on cultural branding & communication. Dr Miliopoulou has offered courses in academic institutions of Greece and Cyprus, on marketing, advertising, communication and new media. She also offers workshops for professionals, focusing on creative online content, and digital storytelling. Since 2015 she serves as an Assistant Professor at Deree ACG.

diala awad

Diala Awad

Diala Awad is an Associate Director at Procter & Gamble Geneva in the BBIC (Brand Building and Integrated Communication) department. Diala started her career at Procter & Gamble in Geneva in 1992 as an Assistant Brand Manager on the Health & Beauty Care business for the Lebanese market.  She pursued a Brand Management career across multiple brands and geographies, including the exotic French island territories of Reunion and Mauritius! In 1997, Diala followed her passion for advertising and transferred to the BBIC department, working on the Hair Care business for Central & Eastern Europe and the Middle East, run out of the UK.  Since then, she is based in Geneva and has worked on Always, Pampers, Ariel, Tide, and Lenor, across Europe and the Middle East. Currently, Diala is leading the Global brand positioning and communication for Tide (ex US), as well as supporting the total Fabric Care portfolio (Ariel, Tide, Bonux, Downy) in the Middle East region…still at Procter & Gamble 26 years later

28th November 2019. Effie Awards Ireland Launch. IAPI is joining the Effie Network, giving Irish agencies and brands a global stage. Photo: Aidan OliverFounded 50 years ago, Effie is a global symbol of achievement within the industry. It's mission is to lead, inspire and champion marketing effectiveness globally with winners being assigned to the Global Effie Index. This prestigious programme replaces ADFX and the inaugural awards in Ireland will take place in 2020.

Nichola Mullen

Nichola is a strategist who is passionate about driving social change. With over 20 years’ experience as a marketer and fundraiser she has master minded fundraising and marketing for SVP, one of Irelands largest charities, for the past six years. Prior to which she led fundraising and marketing for Arthritis Ireland and was a Director in the marketing agency, Strategem. She has a MSc in Applied Positive Psychology from the University of East London, a Diploma in Business Studies from UCD Michael Smurfit and a BA in Psychology from UCD. She applies this unique perspective on human understanding to her marketing and fundraising activities which have, despite the challenges in the not for profit sector, continued to provide those most in need in our society with much needed support.

 

patrick kampmann

Patrick Kempmann

Patrick Kampmann is co-founder of the celebrated ad agency Volontaire in Stockholm, Sweden where he works as Head of Strategy. Patrick helps clients find solutions to business challenges in a connected age. Sometimes the solutions are advertising, other times they become product- or service development. His work has been awarded with numerous creative awards, such as Cyber Grand Prix and Silver Lions in Cannes, a golden CLIO, various national Swedish awards, and efficiency awards, such as a Gold Euro-EFFIE.

Daniel Dimoline

Daniel Dimoline

An account lead working at DDB Remedy for over 7 years now. I have launched and coordinated campaigns around the world; all in the specialty of creative healthcare advertising. Why healthcare? I graduated university with a biomedical degree, and being able to build on this knowledge to communicate the benefits of products to patients and doctors, really can make a difference. Looking forward to bringing my thoughts to all the great work you have done.

Client Panel

Marek Hlavica

Marek Hlavica

Experienced communications expert who has worked on both sides – as an agency and as a client in different positions. An Honorary member of the Czech Hall of Fame of Public relations. Keen in arts, architecture, vintage cars, skiing and an active musician. Current Position: Communication and Corporate Affairs Consultant at the MD Association of Communications in the Czech Republic.

Viktor Vysotskyi

Viktor Vysotskyi

Associate creative director, McCann Kyiv, Ukraine. Created advertising campaigns for Carlsberg, Nestle, Master Card, Vodafone, which received more than 15 Effie Awards Ukraine

Ivan Cepelak

Ivan Cepelak

Creative director at McCann Zagreb. Started as a junior copywriter at a no-name agency in Zagreb, Croatia. After 2 years upgraded to what is now Bruketa&Žinić&Grey, did a whole bunch of advertising there for next 11 years; worked as a copywriter, senior copywriter and creative director. In March 2018 joined McCann Zagreb. Won a handful of awards, mostly of the local variety, like Effie Awards, BalCannes and IdejaX.

Leda Papamichael

Leda Papamichael

My career in advertising started in 1993.  I have worked in many advertising agencies, Grey Athens, Spot Thompson,  ZenithOptimedia, Mindshare. From several years I was leading the Greek P&G Planning AOR team and was responsible for all P&G brands communication planning. In 2008 I joined Mindshare where I manage the entire media function for the leading Greek Telecommunication Company, no 1 advertiser of the market. I am a founding member of the Digital Council of the Greek Advertising Association. I teach Media in seminars in order to recruit young people into the field. I hold a bachelor of Science in Mathematics with specialization in Operational Research and Linear Programming

Laura Baeyens

Laura Baeyens

Laura is Communications Manager at the World Federation of Advertisers (WFA). She manages WFA’s social media presence and is the main point of contact for the organisation’s network of national advertiser associations in 60 countries. Laura previously worked for the communications department of the European Parliament and holds a Master’s Degree in Communications. Combining Belgian and Philippine nationalities, she is an amateur record collector and enjoys running with her two huskies.

Ioana Danila

Ioana Danila

Ioana has over 12 years of experience working with leading global research companies including Ipsos, GfK and TNS. She recently relocated to Europe after a number of years working with Ipsos in UAE and Vietnam. In her role at WFA as the Global Insights Manager, Ioana is responsible for key global research projects as well as developing WFA’s database of insights. She holds a Bachelor’s Degree in Sociology from the University of Bucharest. Ioana is passionate about understanding human behaviours, with a particular focus on cultural diversity. She fuels her curiosity through travel and has the big ambition of visiting every country in the world.