Lisbon, 19 May 2017: Jan Binar, CEO at McCann Prague and president of the Czech Association of Communication Agencies (AKA), has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2017-2019. The new edcom President’s objectives will be to promote a deeper relationship with the industry, understand what drives the value of an edcom membership and create additional income streams.
edcom, celebrating its 10th anniversary this year, was founded in 2007 by EACA, the European Association of Communications Agencies, to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.
“I am honoured to have been elected to take on the Presidency of edcom from 2017 to 2019”, said Jan Binar, introducing his programme. “edcom has so much potential as there is a lot of value in this unique network. Throughout the 10 years of edcom’s existence, hands-on knowledge has been accumulated and many connections have been established.
“Under the past Presidency, a clear vision was developed and I would like to build on that by deepening and increasing regular involvement by the industry. My vision is to amplify the value of the edcom network for academia and the industry especially through promoting and deepening academic and industry co-operations. In addition, as a secondary objective during my Presidency, I intend to analyse current projects to amplify what works, eliminate what has not been very successful and to create new income streams”.
“My intention is to work on a practical agenda with straightforward action plans for academia and industry. I expect the outcome to be a two-way knowledge exchange between both parties which should create a unique edcom value. As a board member, I have already had the pleasure to work successfully with the edcom team and I look forward to unlocking edcom’s value with them and the newly elected edcom Board,” added Jan Binar.
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edcom, The European Institute for Commercial Communications Education was founded to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.
EACA, the European Association of Communications Agencies represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120000 people. EACA members include advertising, media, digital, branding and PR agencies. They create and place adverts and develop brand-building campaigns. EACA brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.