POLI.design operates in the field of design acting as an interface between universities, companies, and professional organizations, institutions and bodies. It develops training programmes for young graduates and professionals, as well as training programmes for companies that are closely focussed on innovation. It operates from the perspective of internationalisation, establishing partnerships of purpose with universities, schools, bodies, institutions, enterprises, and companies on a case by case basis. The cornerstone of POLI.design lies in the disciplines of design and of the related professions. This dimension of design is broader and more systematic than ever; it takes on strategic importance and contrasts not just with the product dimension, but also the dimension of communication, services, spaces, fashion, and events. POLI.design, founded by Politecnico di Milano, has access to the deep reservoir of multidisciplinary skills in the first and most important technical university in Italy. Together with the School of Design and the Department of Design, it forms the Politecnico di Milano Design System, which is a pool of resources, skills, facilities, and laboratories that is among the most important in the world.
Maria Luisa Galbiati
Marisa Galbiati is a full Professor at the Scuola di Design del Politecnico di Milano where she teaches Multimedia and Audiovisual Communication. She studies and designs communicative strategies, paying particular attention to new creative languages and the opportunities offered by digital culture. She is the Director of the following Master courses: Brand Communication; Art direction and Copywriting; Digital Strategy, at POLI.Design (Politecnico di Milano). On the subject of digital communication Marisa Galbiati has published: Movie Design. Scenari progettuali per il design della comunicazione audiovisiva e multimediale, Milano, POLI.Design, 2005; with F. Piredda, Design per la WebTV. Teorie e tecniche per la televisione digitale, Milano, FrancoAngeli, 2010; with F. Piredda Visioni Urbane. Narrazioni per il design della città sostenibile, Franco Angeli 2012, as well as many essays and articles on digital culture and the digital design project.