NEWS

Which toys do you give children to play with? Gender stereotyping in toy marketing

By Inspire EACA | October 19, 2018 | Comments Off on Which toys do you give children to play with? Gender stereotyping in toy marketing

As a parent, godparent, sibling or a friend who has ever given a toy as a gift to a child, you probably remember the smile that it brought to their faces. Besides joy and excitement, toys can contribute to successful childhood development, improved self-esteem, creativity, social skills and even help with the expression of emotions.

Launch Ad Venture Student Competition 2018-2019

By Inspire EACA | September 10, 2018 | 0 Comments

The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched a call for entries for its eleventh annual advertising student competition, Ad Venture, in collaboration with Let Toys Be Toys. Students in the field of commercial communications are challenged to create a campaign that will make the target

A look back on Ad Venture 2018

By Inspire EACA | July 10, 2018 | 0 Comments

The winning team of the Ad Venture Student Competition was rewarded with a trip and tickets to Cannes Lions International Festival of Creativity. After this experience, the amazing team composed by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi, was kind to share few words and impressions with us. Please find below their testimonial: