250 young professionals in the European advertising industry have completed the 2017 European Advertising Certificate (EAC) exam with 93% achieving passes, continuing the success of previous years. 27 papers (12%) were awarded distinctions, which is 2% up on the percentage for last year.
After following a 30 hour online course, the 250 learners took a 3-hour written exam on 26 April 2017, organised in 20 countries across Europe. They answered 5 out of 10 questions in essay style in English about the following seven modules: Advertising and Communication in Context; Understanding Client Business; The Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels; Creativity and Creative Development; and Effectiveness.
The Certificate provides students with a broad understanding of the advertising industry, offering them a comprehensive overview of industry practices and brand communication processes. It is the first pan-European qualification that builds on professional experiences while focusing on future careers. The programme was designed with a European audience in mind with help from the European Union Leonardo programme and is based on the proven IPA Foundation Certificate.
The European Advertising Certificate is the first remote learning program produced by the European Association of Communications Agencies (EACA) which aims to enhance the knowledge of young professionals, with at least two years of experience, so that they can perform their roles with confidence and expertise. The programme is available to EACA members for a fee of €250 per delegate. Non-members are also encouraged to participate.
According to EACA Director General, Dominic Lyle, the results of the 2017 edition of the EAC were extremely positive. “The EAC allows young professionals to take a deep dive into the world of advertising. Whether they are in media, planning, creative or client-facing roles, the EAC helps understand them understand each of those roles and how they interact. It teaches them about the tools they need to succeed in an ever-changing industry. We are delighted with the 2017 edition results, which have shown an exceptional ability on the part of young professionals across Europe to understand the evolution of the advertising industry.”
Registrations for the next generation of EAC young professionals opens early next year, and the exam will take place in April 2018.
For more information, please visit www.eaca-inspire.eu