Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.
The student agencies work on an advertising campaign from September to March by incorporating everything they’ve learned in class and putting their skills to test.
A challenging brief from Edcom with a tough mission: fighting gender stereotyping in the toys industry - to handle with care! I am so proud Sup de Pub participated with 4 teams, out of which 2 made it to the final 10. The winning team Eden had the most long-term outstanding strategy. I could describe them in One word: SPARKS!
S for Self-confident (sometimes over)
P for Professional (getting there)
A for Ambitious (since day 1)
R for Rebellious (when challenged)
K for Kick-ass (oral presentation)
S for Sagacious (acutely wise & insight-ful)
- Gilles Nakhle, Team EDEN's Academic Supervisor, Sup De Pub, France
"It was really rewarding to work on a campaign that we felt was worthwhile and important. It definitely gave us a good reason to be motivated about this project. Taking part was an enriching and exciting experience, and we hope that our work will help in moving the cause forward.”
- Mohsen El-Sayed, team EDEN, Sup de Pub, France
“Running for the EDCOM Ad Venture, and competing with schools from all over the world, was the highlight of my year. Throughout the months, feedbacks and hard work, we managed to design a campaign for a meaningful NGO, which I believe is what drove us and kept us motivated all along. Knowing that our work had a purpose and touched on key issues in our society made us all very proud.”
- Adrien Coucaud, team EDEN, Sup de Pub, France