how does ad venture work?
Your campaign submission consists of a case description and creative materials, which could be videos, photos, or even a presentation.
Have a look at the winning entry from last year to get a better idea of what you need to submit.
Please note that your team must have an academic adviser from your university or school to help you build your campaign.
Please note that all campaigns must be submitted in English
Who: 60 jurors (20 academics, 20 agency professionals and 20 client representatives)
Where: online (each juror judges up to 10 campaigns each)
How: based on all scores, the best ten campaigns go through to the second round
Who: 6 jurors (2 academics, 2 agency professionals and 2 client representatives)
Where: online and a conference call (each juror judges each campaign)
How: the jurors score the campaigns online and discuss them in a conference call afterwards. The best three campaigns are selected
Who: a jury chair and 6 jurors (2 academics, 2 agency professionals and 2 client representatives)
Where: edcom May meeting
How: the three finalists present their campaigns to the jurors. The jury deliberates and selects the winning team
The jury may also decide not to choose three finalists if it believes the level to be below the standard. All decisions made by the jury are final and cannot be subject to any appeal.
Please note that EACA has the right to use your campaign for educational and promotional purposes.
However, if the client likes your idea and would like to implement (some parts of) it, we will make sure to facilitate the conversation between both parties so that your team deserves all credit for its creative ideas and insightful thinking.