Jury and judging criteria
In the first round, campaigns will be analysed online by a pool of 60 judges (20 academics, 20 industry professionals and 20 client representatives).
The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors (2 academics, 2 agency professionals and 2 client representatives).
In the final round, the three finalist teams will give a 20 minute presentation to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions.
At each stage of the competition, campaigns will be scored based on the following criteria with the following point distribution:
- Proposed strategy /10 points
- Key consumer insight /10 points
- Creativity /10 points