Jury and judging criteria

AdVenture Jury 2017

In the first round, campaigns will be analysed online by a pool of 60 judges (20 academics, 20 industry professionals and 20 client representatives).

The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors (2 academics, 2 agency professionals and 2 client representatives).

In the final round, the three finalist teams will give a 20 minute presentation to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions.

At each stage of the competition, campaigns will be scored based on the following criteria with the following point distribution:

  • Proposed strategy /10 points
  • Key consumer insight /10 points
  • Creativity /10 points

Find out more about the brief and key dates