Previous Ad Venture editions & winners

AD VENTURE 2019: BREAKING GENDER STEREOTYPES IN TOYS MARKETING

This year’s edition of the Ad Venture Student competition has come to an end and we are really happy to announce the winner: Team EDEN from Sup de Pub (France)!

The team impressed the third round jury with their campaign entitled “You are what you play.”. With this campaign, the team aims to raise awareness about the gender stereotyping in toys marketing by making the analogy between child's play and nutrition.

This will be achieved through a three-step campaign in raising awareness, changing behavior and engaging advocates using a mobile application. All this combined with a great presentation, won over the jury.