Thesis Competition


The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. The fifth edition will be launched in September 2017.

You have written a Bachelor or Master Thesis

You are a student from an edcom member school

You have been selected by your academic supervisor to represent your school and you have contacted your edcom coordinator.

Find out how the competition works, what the deadlines are and what is required of you for each round

Have a look at what the judges base their decisions on and to what you should pay special attention to


Check out the jury's 'Do's and Don'ts list' which will improve your entry significantly!

The winners of the competition will win free travel, accommodation and a place at the EACA International Advertising Summer School from 3 to 7 July 2017

The jury consists of the edcom Research Committee, which is comprised of EACA Director General Dominic Lyle and 8 academics from across Europe

Discover the posters and abstracts of the winners from 2016, 2015 and 2014!

Rebecca Hamers, NHTV, BA winner 2017
Rebecca Hamers Promo Pic"After graduating with honors from my university, I received an e-mail from the edcom representative of my school. He asked if I was interested in submitting my thesis to the edcom thesis competition. As I was honored by his e-mail and proud of the work I delivered, I obviously said yes. Even though I didn't have many expectations in the beginning, I got more and more excited every time I received a message that I made it through to the next round. I was absolutely over the moon to find out that I won first place in the Bachelor's category: it means that I will be attending the EACA International Summer School in Prague! I am very happy and thankful for the opportunities edcom has provided me, and the experience has taught me that hard work always pays off. I am excited to see what the future holds!"

Ida Foerster, FH Wien, MA winner 2017

"I was very pleased to have been selected as representative of my University to participate in the edcom Thesis Competition and it was exciting to proceed further and further in the selection process. I am really proud to receive recognition for my work on a European level and I believe that the most important thing is for everybody to believe in themselves."

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*This is an edcom project. For more information on the edcom network and its initiatives, please click here.