Trainers & programme 2019
Programme and complete overview of trainers to be announced in January 2019
Benjamin Chesterton & Peter Rudge (Duckrabbit), London
Specialisation Day: Option 2
“Digital storytelling for brands in a social media driven world ”
Duckrabbit has been training clients in production and digital storytelling skills since 2008. Amongst others, they’ve trained the BBC, The Times, Hurriyet, Médecins Sans Frontières, Oxfam, the International HIV/AIDS Alliance, Warchild, Christian Aid, WaterAid, World Nomads, Greenpeace International, Riverford Organic, Cambridge University and the Wellcome Trust in locations as diverse as Canada, Ethiopia, Holland, Kenya, Pakistan, Bangladesh, Indonesia, Australia and Tanzania. They’ve also trained hundreds of freelance journalists, photographers and communications specialists in regular production and storytelling workshops in the UK.
Their films have won first prize in both the multimedia and the feature photograph categories of the British Press Photographers Association awards, the Sony Pro prize for factual filmmaking, the Picture of the Year International multimedia award, the Crossover Film Festival prize and the Golden Radiator Award for best charity film of the year 2016. They’ve been nominated three times for Amnesty Media Awards.
About this workshop
Why storytelling? What’s the science behind it? What is video storytelling and how does it work? This one-day seminar gets to grips with harnessing authentic storytelling and the power of video storytelling to build brands in a social media-driven world. You’ll do this through group exercises, class discussion and expert analysis.
Richard Robinson, Econsultancy, London
"How to build the perfect marriage: (re-) building trust between agencies and clients"
Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultants specialising in accelerating Marketing Performance. Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange. Away from work Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media. Richard is a Chartered Marketer, Fellow of both The Royal Society of Arts and The Royal Geographical Society, a Council Member of the Management Consultants Association, Business Leader of The Marketing Society and has previously been a Board Member of the European Association of Communication Agencies. When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and to fulfil a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on to the summit (2012).
About this workshop
When does a client stop trusting its agency? What is needed for a successful relationship between those two? How can an agency provide the best service for a client? In this plenary session, Richard will be able to provide an answer to all these questions.
Dietmar Dahmen, Speaker and Creative Consultant, Vienna
"The future of brands and marketing in a digital world"
Dietmar started teaching "Advertising" in 2005 at the Filmakademie Baden-Württemberg, Germany, winning gold and silver 12 times with his students at the Young Directors’ Award in Cannes. In winter 2009, he also started teaching "Advertising-Film" at the Werbe Akademie, Vienna, and one year later "Online Publishing" at the faculty of Multi-Media Arts at the University of Applied Arts in Salzburg. He gives seminars on branding, multi-media, advertising film, idea generation, concept and campaign building and creative thinking for the Art Directors Club in Germany, the Creative Club Austria and various international festivals, workshops and seminars. He actively works in advertising as CCO and founder of "Architects of You" - an innovative communications shop.
About this workshop
In this plenary session, Dietmar will take you through the world of brand innovation, cutting-edge technology, daring new strategies and more! Fasten your seat belts!
Elissa Telfer, Telfer & Associates, London
"How to engage with your client in style: different business communication structures and behaviour styles"
Elissa is founder and Director of Telfer & Associates Ltd., a consulting and training company which works with senior executives and their teams to win and grow business and negotiate better deals. Elissa is also a seasoned coach who has worked on many live pitches, assisting clients to win competitive pieces of business. Much of Elissa’s time is spent developing and delivering training for clients in the Advertising & Media Industries. including programmes and coaching on presenting, negotiating, influencing, sales, business development, leadership and pitching. Elissa spent 10 years working with rogenSi, a global consultancy specialising in high stakes communication, where she was a Principal Consultant and part of the London Leadership team. Elissa is based in London and has worked with clients in many other locations including the USA, China, Australia, France, Spain, Italy, Germany and Russia. Clients in the advertising and media industries that Elissa has worked with include MSN, Microsoft Advertising, Zenith, Zenith Optimedia, M&C Saatchi, IPA, Abbot Mead Vickers BBDO, BBC, Leo Burnett, McCann Erickson, Saatchi & Saatchi and TBWA.
About this workshop
Drawing on psychology, this session will explore how to build immediate rapport with your clients, especially those with different communication styles to your own. We will start by exploring your personal business communication preferences and then discuss how this impacts your client communication. We will then look at tools and techniques to help you adapt your style to match that of your client, both in general conversation, written communication and when presenting. In addition, we will discuss a structure tool that will enable you to quickly collate a presentation and ensure that the content is laid out in an accessible style for your audience and addresses their decision-making criteria. Finally, we will use psychology techniques to enhance your confidence in general client communication and when presenting to others. This will be a highly interactive session with lots of group discussion and exercises, come prepared to have some fun.
Micky Denehy, EACA International Advertising Summer School Principal, UK
"How to win a client's heart". 15 minutes individual feedback with each group-optional.
Siobhan Stanley, Inside Out Coaching, UK
"Connecting your content to your audience"