Trainers & programme 2018

Full programme to be announced in January 2018


Dietmar Dahmen

"The future of brands and marketing in a digital world"
Group A & B: Monday 2/7, 10h30 to 13h30

About Dietmar

Dietmar started teaching "Advertsing" in 2005 at the Filmakademie Baden-Württemberg, Germany, winning  gold and silver 12  times with his students at the Young Directors’ Award in Cannes. In winter 2009, he also started teaching "Advertising-Film" at the Werbe Akademie, Vienna, and one year later "Online Publishing" at the faculty of Multi-Media Arts at the University of Applied Arts in Salzburg. He gives seminars on branding, multi-media, advertising film, idea generation, concept and campaign building and creative thinking for the Art Directors Club in Germany, the Creative Club Austria and various international festivals, workshops and seminars. He actively works in advertising as CCO and founder of "Architects of You" - an innovative communications shop.

About this workshop

In this plenary session, Dietmar will take you through the world of brand innovation, cutting-edge technology, daring new strategies and more!


Richard Robinson

"How to build the perfect marriage: (re-) building trust between agencies and clients"
Group A&B: Monday 2/7, 14h30 to 17h30

About Richard

Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultants specialising in accelerating Marketing Performance. Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange. Away from work Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media. Richard is a Chartered Marketer, Fellow of both The Royal Society of Arts and The Royal Geographical Society, a Council Member of the Management Consultants Association, Business Leader of The Marketing Society and has previously been a Board Member of the European Association of Communication Agencies. When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and to fulfil a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on to the summit (2012).

About this workshop

When does a client stop trusting its agency? What is needed for a successful relationship between those two? How can an agency provide the best service for a client? In this plenary session, Richard will be able to provide an answer to all these questions.

german speaking

John Delacruz
Specialisation Day: Tuesday 3/7, 09h00-12h00 and 13h30-16h30

About John

To be announced soon

About this workshop

To be announced soon

german speaking

Specialisation Day: Tuesday 3/7, 09h00-12h00 and 13h30-16h30

About Peter

To be announced soon

About this workshop

To be announced soon


Dalia Lourenço
Group A: Wednesday 3/7, 09h00-12h00
Group B: Thursday 4/7, 09h00-12h00

About Dalia

As a productivity coach with a background as a communications consultant for international organisations, Dalia helps professionals become at least 80% more productive and increase profit margins by at least 68%. By applying real-life experience and approaches to productivity coaching, she helps transform the lives of driven professionals who desire to find their focus, become more productive than ever before and make their goals a reality.

About this workshop

What makes certain people productive at work? How can you motivate yourself to deliver the best of yourself every day? Dalia takes you through a journey to be the best of you and to learn how to communicative effectively with your colleagues, departments and clients. You will return to your agency and job with lots of energy and inspiration!


Dominika Dworak
Group A: Wednesday 3/7, 13h30-16h30
Group B: Wednesday 3/7, 09h00-12h00

About Dominika

Dominika is experienced Communication Expert with a demonstrated history (more than 10 yrs) of working in digital industry. She has a strong social media background with a special focus on social media strategy and social performance. For over 10 years of her professional career, she worked in such agencies as: K2 Internet, OS3 Group, Martis Consulting, Communication Unlimited and 24/7 Communication. She had the pleasure to work for many recognizable brands and companies, including IKEA, L'Oréal, Leroy Merlin, Polpharma, Przewozy Regionalne, Game Technologies, Microsoft, Hochland, Heineken, LG, Lotos and many more. Dominika shares her knowledge within the ‘Szkoła Mistrzów Reklamy’ and regularly publishes expert articles on Social Media. Since 4 years she runs her own Social Media & PR agency Communication Lab. In her everyday work she focuses on creating complex communication strategies integrating Social Media & PR tools.

About this workshop

This workshop is an engaging course that will give you a better understanding of what Paid Social really means. This course will take you through the principles of social performances on Facebook, Facebook Ad Formats and will explain how to choose your Promotion Technics. The second half of the course offers a hands-on exercise where participants apply what they've learned developing a strategy in response to a brief and client.
Elissa Telfer

Elissa Telfer
Group A: Thursday 5/7, 13h30 to 16h30
Group B: Friday 6/7, 13h30 to 16h30

About Elissa

Elissa is founder and Director of Telfer & Associates Ltd., a consulting and training company which works with senior executives and their teams to win and grow business and negotiate better deals. Elissa is also a seasoned coach who has worked on many live pitches, assisting clients to win competitive pieces of business. Much of Elissa’s time is spent developing and delivering training for clients in the Advertising & Media Industries. including programmes and coaching on presenting, negotiating, influencing, sales, business development, leadership and pitching. Elissa spent 10 years working with rogenSi, a global consultancy specialising in high stakes communication, where she was a Principal Consultant and part of the London Leadership team. Elissa is based in London and has worked with clients in many other locations including the USA, China, Australia, France, Spain, Italy, Germany and Russia. Clients in the advertising and media industries that Elissa has worked with include MSN, Microsoft Advertising, Zenith, Zenith Optimedia, M&C Saatchi, IPA, Abbot Mead Vickers BBDO, BBC, Leo Burnett, McCann Erickson, Saatchi & Saatchi and TBWA.

About this workshop

This workshop is all about personality profiling and understanding what personality you have as an agency professional. This course is vital to gain a better understanding of how to communicate effectively with your client and other departments in the agency.


Micky Denehy

"How to win a client's heart". 15 minutes individual feedback with each group-optional.
Group A: Thursday 5/7, 9h00 to 12h00
Group B: Wednesday 4/7, 13h30 to 16h30

About Micky

With 30 years experience in the advertising industry, Micky’s advertising career has included account handling roles in London for Ogilvy & Mather and the iconic Gold Greenlees Trott, (when he was chosen as a Campaign Magazine “Face to Watch”). This was followed by two overseas appointments as CEO of Bates agencies in Istanbul and Dubai, as well as senior regional management and new business roles for Bates Europe and Saatchi & Saatchi EMEA. Micky has a passion for international culture and business and a vocational interest in education. Throughout his career he has helped run training programmes for agency employees across Europe and has consistently received outstanding feedback for his courses. Micky is the founding principal of the EACA International School and is committed to helping raise the professional standards of the communications industry across the region. He is also a board member of edcom (the European Institute for Commercial Communications Education). When not working Micky can be found still playing competitive hockey as well as training the ‘next generation’ of youngsters at Reading Hockey Club.
About this workshop
Micky's great experience will help you an your team put together a great pitch for the client. His feedback is not only valuable to your team's presentation of the week, but you'll remember his insightful take-aways whenever you have to pitch for a big client!

Siobhan Stanley

"Connecting your content to your audience"
Group A: Friday 6/7, 09h00 to 12h00
Group B: Thursday 5/7, 13h30 to 16h30

About Siobhan
One thing Siobhan has in common with Madonna, and there is only one thing... insatiable reinvention.  Prior to her work as a Coach Siobhan enjoyed a long and successful career as a performing artist.  She was professionally engaged as a Soloist with The Royal Ballet and Sadlers Wells Royal Ballet. Then followed a ‘proper job’. Siobhan moved into advertising and worked with Saatchi & Saatchi for many years in a variety of roles within both the UK and EMEA network. It was during her time with Saatchi that Siobhan was invited to share her insights and knowledge of performing and communication.  Before long she established a position within Saatchi as a coach and trainer. Building on this and responding to a growing word-of-mouth demand, Siobhan established her own business and today is Founder and Director of Inside Out Coaching Ltd. She also enjoys a diverse body of private 1:1 clients including barristers,  small business holders,  CEO’s,  MD’s, dancers and artists, all keeping her on her toes but happily now without the pain of point shoes!
About this workshop
We have all been there: feeling nervous before a big presentation, dreading an important face to face meeting or wanting to run away from a big pitch. Siobhan will help you conquer your fears in this hands-on workshop! You'll never feel the same before presenting again.