Ad Venture Student Competition Winner 2018

Vienna, 18 May 2018: The Winner of the Ad Venture Student Competitions 2018 has been selected!

This year’s edition of the Ad Venture Student competition has come to an end an we are really happy to announce the winner: Team LINK from Ecole Supérieure de Publicité (France)! The team has convinced the third round jury with their campaign entitled “In the name of the refugees”.With this campaign, this team aims to give people the power to make a difference. They will be encouraging the target audience to give refugees their dignity back by helping the reclaim their names. All this combined with a great presentation, had the jury impressed.

The winning team, represented by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi competed against 90 other teams from 13 countries answering a brief developed in collaboration with the client, Amnesty International, which campaigns for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses.

The three finalists – Team Coquelicot (Pantheon University, France), Team LINK (Ecole Supérieure de Publicité,France) and Team The Oxymorons (Leeds Arts University, UK)– were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the FH Wien University in Vienna, Austria.

The students from the winning team, were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2018.

The final jury, chaired by Sandra Alvarez (Spark Foundry), is composed of Monique Gerritsen (EPHEC), Sieglinde Martin (FH Wien), Barry Ferguson (Carat UK), Istvan Simon (Mama said no) and client representatives Emily Nevins (Director of Campaigns) and Philip Doyle (Communications & Campaigns Director).

Registrations for the next Ad Venture Student Competition will open in autumn 2018.

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

For further information, please contact inspire@eaca.eu or visit the webpage of the competition.

Thesis Competition First Round Finalists

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the second round!

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Candidates passing on to the second round will have to submit a poster of their thesis by 10 January 2018. This poster will summarise their objectives, methodology and findings. In the second round, the abstract and the poster will be evaluated according to the following criteria:

  • Strong objectives (10%)
  • Clearly developed methodology (20%)
  • Results fitting to the proposed objectives (30%)
  • Conclusions based on the objectives and suggestions for further research (20%)
  • Consistency & coherence (20%)

Each thesis will be given a score out of 100% and ranked against the other entries. The Research Committee will agree on which entries will proceed to the final round. The finalists of the second round of judging will be announced on 26 February 2018.

For more information, deadlines and requirements, please visit the webpage of the competition. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

Best of luck to all candidates remaining in the process!

And the winner is…

… Team Tortoise!

 

Lisbon, 19 May 2017: Team Tortoise, from Leeds College of Art (UK) is the winner of the Ad Venture Student Competition 2017, organised by the European Institute for Commercial Communications Education (edcom) and EACA. The jury of the third round announced today that the campaign “What are you laughing at?” was the most effective and attractive campaign.

The winners commented: “When we were announced as the winners it was a great feeling, and we felt extremely proud of what we had produced as the standard of the competition is so high. The opportunity to go to Cannes Lions festival is a fantastic prize for our hard work, and we can’t thank all the organisers and jury members enough for this opportunity. The two days that we spent with the edcom members during our time in Lisbon was also enjoyable as everyone was so welcoming. It was a pleasure to be a part of the edcom community for the short period, and we feel as if we made some connections that will last for years to come. The Ad Venture competition has been a great experience all round. To start with the brief was exciting and challenging, and provided us with an interesting campaign for our portfolios. Secondly, the opportunity to go to Lisbon and present our idea in front of academics, industry professionals and the client themselves is an invaluable experience, and something that most other competitions don’t offer.”

The “What Are You Laughing At?” campaign by Team Tortoise focuses on denouncing micro-sexism. The objective of the campaign is to highlight the ever-present inequalities that women have to deal with on a day-to-day basis, which can often seem ‘small’ in comparison to other larger scale wrong doings to women in our society, but which, according to this team, are at “the root of more serious inequalities”. The juxtaposition between the initial light-heartedness of the campaign with the grounding reality of the actual message forces the audience to rethink their stance on gender equality.

The winning team, represented by Caitlin Horrex, Emma Bromley, Jasper McIver and Zebedee Devey Waterhouse competed against 60 other teams from 14 countries answering a brief developed in collaboration with the client European Women’s Lobby, which campaigns for women’s rights and gender equality in Europe.

The three finalists – Team Tortoise (Leeds College of Art, UK), Team Brilas (Bournemouth University, UK) and Team Baguette (Pantheon University, France) –  were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the IADE University in Lisbon, Portugal.

The Leeds College of Art students were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2017.

The final jury, chaired by Ricardo Monteiro (HAVAS Worldwide), is composed of Sofia Barros (APAP), Susana Carvalho (JWT), Alexandre Duarte (IADE University), Luc Van Dijk (Hogeschool Utrecht) and the client’s members Ana-Sofia Fernandez (Portuguese Platform for women’s rights) and Nora Kiss (Portuguese Network of Young People for Gender Equality).

Ad Venture Jury Chair Ricardo Monteiro commented: “Working in advertising can be tough, but if you do it with a lot of passion, it’s a wonderful business full of beautiful people that can be extremely rewarding. Today, all teams have demonstrated a great combination of dedication, ambition, talent and passion for our industry; they should all be very proud of themselves.”

The Jury Chair further added: “Team Tortoise won with a very brilliant campaign: they used universal elements that everybody understands and that exist in every language. Taking the risk of seeming banal, this campaign appropriates the simplicity of language and that of an emoji, becoming something very easy to empathise with.”

The European Women’s Lobby commented: “EWL wishes to congratulate the team Tortoise for their work. Their proposal is full of creativity and professionalism. They tackle the most subtle and persistent obstacle to equality between women and men, namely everyday sexism, and propose a concrete and through-provoking way to react and engage. We wish them the best for their feminist future!”

Registrations for the next Ad Venture Student Competition will open in autumn 2017.

For further information, please contact inspire@eaca.eu

 

The die is cast!

During the last 6 months, 60 student teams from all over Europe have submitted their advertising campaigns, aiming to be the winners of the tenth edition of this Pan-European competition. The die is cast!

The judging process, to decide which campaigns will advance to the second round of the Ad Venture Student Competition 2017 edition, organised by the European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom), has started.

Students in the field of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.

The jury, consisting of around 20 academics, 20 agency professionals and 20 client representatives will announce the top 10 campaigns on 11 April 2017. The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors -2 academics, 2 agency professionals and 2 client representatives-, who will announce the last three finalists on 29 April. At both stages of the competition, campaigns will be scored based on the following criteria: proposed strategy, key consumer insight and creativity.

The three most successful teams will have the opportunity to present their campaign during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. In a 20 minutes exposition to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions, teams will have to justify why they should be the winners of competition and be rewarded with the valuable experience of participating in the Cannes Lions International Festival of Creativity.