Ad Venture Student Final
10h00-11h30: Feedback from the jury and winner announcement
13:00-17:00: edcom conference
13:00-15:00: Challenges, opportunities & graduation work
13:00-13:20: Journal of Promotional Communications: Overview, Guest: Janice Denegri-Knott, Bournemouth University
13:20-13:40: The challenge of education and communications industries in a state of flux, Paul Springer, Falmouth University
13:40-14:10: Coffee break, open chat
14:10-14:30: What’s new in your university? A new course type, Rosie Hand, Technological University Dublin
14:30-14:45: Graduation Competition Winner Presentation, Bachelor Category: A Study of Millennials’ Susceptibility to Nostalgia During Times of Uncertainty: A Focus on Nostalgic Consumption During Covid-19, Aisling Hoban, Technological University Dublin
14:45-15:00: Graduation Competition Winner Presentation, Master category: The influence of the humoristic tone on the effectiveness of environmental narratives, Luísa Perdigão, IADE
15:00-15:30: Coffee Break
15:30-16:30: Science Slam: academics presenting their research
- Just how muddy is it? The impact of English-Medium Instruction on Higher Education Learning Outcomes, Kirstie Riedl, FH Wien
- Studying during COVID-19. Some insights about the impact of distance learning, Georg Feldmann, FH Wien
- Communication and marketing activities of cultural institutions in a digital environment, Blandína Šramová, Tomas Bata
- Expanding Creativity & Code: How advertising agencies need to adapt their creative department in the digital age, Jurg Kaufmann, Universidad de Navarra
16:30-17:00: Wrap up & Wine
edcom members meet physically and virtually to discuss common projects, share best practices, take part in interactive sessions on trending topics and develop new initiatives.
