Winners announced of the 2019-20 Ad Venture competition!

The Winner of the Ad Venture Student Competitions 2019-20 has been selected!

This year’s first virtual edition of the Ad Venture Student competition was a great success despite the challenging times!

 We are delighted to announce the 2020 Ad Venture winner: Team SQUARE. From Ecole Superieur de Publicité Lyon- France! The team has convinced the third round jury with their campaign entitled “The Red Collect”. With this campaign, the team’s idea is about setting up special collection bins for plastic bottles in the city centre of Bratislava. The material collected will then be transformed into a bike path. Ideally, this solution should be replicated in other cities in Slovakia and then in other European countries with low recycling rates. All this combined with a great live presentation, had the jury impressed.

The winning team, represented by Sarah O’ Hayon, Pierre Cauchois, Corentin Hernandez, Elodie Muguet and and Ouijdane Chahdi competed against 58 other teams from 12 countries across Europe answering a brief developed in collaboration with the client, Coca Cola Czech Republic & Slovakia.

Coca Cola offers more than 500 brands and 4,300 products worldwide. While many brands have come and gone during the past 133 years, Coca Cola’s success is based in part on their history of investing in the success and sustainability of the communities they call home, from their hometown of Atlanta to more than 200 countries and territories where you can find their product today.

For this years’ edition, students in the field of commercial communications were challenged to create a communications campaign to increase the corporate reputation of Coca-Cola Czech Republic and Slovakia on the topic of zero waste. Their task was to find innovative solutions to create local behaviour change with the goal to bring about positive environmental impact and position Coca-Cola as a pro-active leader of the waste problem solution.

The three finalists – Team  BEYOND ( Ecole Superieur de Publicité Lyon- France), Team LÖSS (Hogeschool Utrecht) and Team SQUARE.(Ecole Superieur de Publicité Lyon-France)– were selected during two initial judging rounds and were given complete creative freedom to present their campaign to the final jury and the Edcom members online via Zoom.

The final jury, chaired by Richard Robinson (Managing Director of Xeim Advise, Econsultancy), is composed of Robin de Wouters (Communication Coordinator at European Interactive Digital Advertising Alliance), Jan Binar (CEO McCann Prague), Mathilde Gollety (Professor of Management and Marketing- University of Paris 2 Pantheon Assas), Jo de Bruyn (Digital Marketing Professor and Coach- University of Gent) and client representatives Martin Binder (Business and Commercial Strategy Manager CZ/SK at The Coca-Cola Company) and Petra Sabova (Marketing Manager CZ/SK at The Coca-Cola Company).

The students from the winning team, will be rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2021.

Registrations for the next Ad Venture Student Competition will open in autumn 2020.

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

For further information, please contact inspire@eaca.eu or visit the webpage of the competition.

Announcement of the finalists of the Ad Venture Student Competition 2019 – 2020

The European Association of Communications Agencies (EACA) and the European Institute for Commercial Communications Education (edcom) are delighted to announce the finalists of the 12th edition of the annual international advertising student competition, Ad Venture.

For this years’ edition, students in the field of commercial communications were challenged to create a communications campaign to increase the corporate reputation of Coca-Cola Czech Republic and Slovakia on the topic of zero waste. Their task was to find innovative solutions to create local behaviour change with the goal to bring about positive environmental impact and position Coca-Cola as a pro-active leader of the waste problem solution.

On 22 April 2020, six juries comprised of academia, advertising professionals and brand owners chose three finalists out of the Top eleven selected campaigns.

This year’s finalists are from two different universities:  Team Beyond and Team Square from École Supérieure de Publicité- France and Team Loss from Hogeschool Utrecht- Netherlands.

Congratulations to the three teams for the good research, innovative strategies and for the creative visual and audio-visual materials.  

ABOUT THE 3 CAMPAIGNS:

*In alphabetical order

EACA/Screen%20Shot%202020-04-23%20at%2012.39.24.png

Team BEYOND with the campaign name –Nothing is Lost Everything is transformed–  proposed to change the image of Coca-Cola by turning them into pro-active actors for ecology. To achieve this, a collaboration between Coca-Cola and Adidas is being suggested to create an exclusive collection of recycled clothing and shoes. They are going to make the citizens of Prague and Bratislava actors of this action as well by encouraging them to bring plastic bottles back to Adidas stores. The bottles will be collected and turned into a collection of clothes and shoes for the consumer to buy.

EACA/Screen%20Shot%202020-04-23%20at%2012.32.33.png

Team LOSS named their campaign– Collect to Coonect- they propose a collaboration with NGOs, influencers and Coca-Cola employees, all participants will clean- up the river Vltava from plastic pollution. This action is the starting point for the campaign: This “raw content” created will be used for a documentary about the river. The documentary not only portrays the river and its culture but also the river’s plastic pollution created by people. Coca-Cola’s role in this is being the initiator of the clean-up. The brand acts as a saviour of meaningful Czech places and inspires to a more conscious behaviour.

Team SQUARE named their campaign – The Red Collect– their idea is about setting up special collection bins for plastic bottles in the city centre of Bratislava. The material collected will then be transformed into a bike path.Ideally, this solution should be replicated in other cities in Slovakia and then in other European countries with low recycling rates.

For the first time in the Ad Venture history, the third round judging will take place online. A dedicated jury of 7 senior level professionals from academia, client and agency will assess the virtual pitches on 18 May 2020.

The winner team will be awarded with passes to the largest festival in creative marketing, the Cannes Lions Festival.  Because of this year’s special circumstances, the Cannes Lions Festival has been cancelled, the winning team will therefore be rewarded with travel, accommodation and a ticket for next year’s edition of the Cannes Lions International Festival of Creativity in June 2021.

We wish the TOP 3 teams best of luck and fun for their virtual pitches!

Data-Driven Advertising: Organisation is looking for Students and a Professor to take part in a panel on 24 October in London

The European Interactive Digital Advertising Alliance (EDAA) is an organization based in Brussels that provides the “AdChoices Icon” to companies involved in data-driven advertising across Europe. EACA is a Board Member of the EDAA.

The EDAA  is organizing a Summit on 24 October in London which will include a student panel.

They are looking at having ideally 3 students who are familiar with the topics of online advertising and data privacy or other related topics, and potentially a professor as moderator. Hence, if you or one of your students are interested in being part of the panel, please do let us know at your earliest convenience.

 

Info about event and panel

The EDAA Summit, now in its 4th successive year, has become a staple calendar event within the privacy and advertising technology fields, and is known for provoking honest, open, intellectual and critical debate, covering broad viewpoints. This year’s event, under the banner “Delivering a consumer-centric future for the digital ad world” will examine the current policy and regulatory environment for ad tech, and the tools and opportunities for the industry to embrace change in order to provide meaningful transparency and control with the aim to truly empower consumers online, with regard to the processing of their personal data.

 

This panel, under the suggested headline “Bridging the trust reckoning” comes at a critical juncture for the online advertising industry, and will aim to reveal real opinions of consumers with regards to their use of online services and expectations of the companies involved in providing and supporting those services in this data-centric world. The audience, spanning trade associations, NGOs, academia, and digital advertising businesses, will have the opportunity to grasp what academics and everyday consumers feel about their data being used online, and how EDAA and its governing associations play a critical and proven role in bridging consumer trust in the digital ad space. On the panel moderated by a University professor, the EDAA will aim to have several students from various backgrounds cover a broad range of views about what consumer trust means to them.

 

If you need more information, please don’t hesitate to contact us.

 

Winners announced of the EACA International Advertising Summer School 2019

In the first week of July nearly 80 participants from across 15 European countries took part in the 2019 EACA International Advertising Summer School. For its 10th edition we had the pleasure of coming back to the city where we first started- Paris. We were hosted by Sup de Pub with the privilege to have the Eiffel Tower as a constant source of inspiration and reminder of where we are.

We were excited to have The Economist as this year’s client. They challenged the participants to create a campaign to help The Economist grow its awareness and relevance among younger people in the UK. 

The participants were a mix of students in the field of commercial communications and young professionals working in media, creative and digital agencies. They were split into international and multidisciplinary teams- 5 foundation and 8 advanced depending on their level.

Over the course of the week the participants attended brilliant workshops delivered by some of the best trainers in the industry, targeting both soft and hard skills. From mastering client meetings to digital storytelling, each session was actively preparing them for the pitch day on Friday.

At the end of the week all 13 teams presented their pitches in from of the jury- Jamie Credland from The Economist, Gilles Nakhle from Sup de Pub, Maxime Trenton from Havas Paris and our very own Micky Denehy.

The jury panel, EACA Summer School 2019 Paris

The winning Foundation team Cartoon (Belgium, Czech Republic, France, Greece) impressed the jury with their campaign “Not only Economist”.

From Advanced, the winners came from team Disrept (France, Greece, Germany, Ireland, Switzerland). They were extremely happy about their win, saying that it has been wonderful working on the brief and in their team.

Team Disrept, EACA Summer School 2019 Paris

Team Cartoon, EACA Summer School 2019 Paris

 

 

 

 

 

 

 

 

 

 

 

 

 

The jury panel was truly impressed by the creativity, passion and presentation skills of the teams. As Jamie Credland from The Economist said “The amount of work the teams have done is incredible. It is crazy inspirational to see intellectually engaged people to come up with ideas to change the world”.

The next edition of the Summer School will take place in July 2020.

For more information please contact Sibylle Stanciu at sibylle.stanciu@eaca.eu

edcom releases its Talent Roundtable White Paper

The edcom Talent Roundtable, in partnership with Kantar, brought together professionals with different backgrounds from across Europe to discuss what skills and qualities are required from the next generation of talent and what the challenges in recruiting talented young people are. Today, edcom published the results of this discussion.

Brussels, 27. June 2019 – Despite offering exciting, interesting and rewarding career opportunities, the advertising industry is struggling to attract the depth and diversity of talent it needs to thrive. Changing priorities of Generation Y and Z, the need for greater diversity and inclusion as well as the competition of the media giants are the main challenges the industry is facing. While ad agencies are taking steps to address these challenges, universities that teach commercial communications are also striving to adapt their curricula to the changing needs of the industry to better prepare students for a job in an agency.

The White Paper distils the discussion and the outcomes of the Roundtable providing insights for both universities teaching commercial communications as well as for advertising agencies.

Dan White, Head of Expertise at Kantar stated: ‘This whole project has been fascinating from start to finish!  It is clear that people entering the workforce today have very different priorities and expectations from previous generations and that the communications industry needs to adapt quickly if it wants to continue attracting the brightest and the best. Our roundtable provided clear direction on how universities and employers can work together to attract and develop future talent that will re-energize the industry’.

edcom would like to thank all the contributors and Kantar for the partnership. For more information please contact Sibylle Stanciu at Sibylle.stanciu@eaca.eu

Access the paper here.

About edcom

edcom was created by the European Association of Communications Agencies (EACA) and its academic partners to promote excellence in commercial communications education and research and to further exchanges between the commercial communications sector and academic partners. The institute now gathers 53 members from 19 countries. You can find out more about edcom’s initiatives on the Inspire! by EACA website.

Launch Thesis Competition 2019-2020

edcom launches the 7th edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract. Since its launch in 2013, the competition has seen over 100 entries from 15 countries across Europe, having rewarded 12 students for their research and academic excellence.

The academic works will be assessed by the edcom Research Committee in three judging rounds based on their research, relevance, novelty and scale. In February 2020 the winners will be announced, each receiving a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 21 October 2019 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Join our team! Call for applications: Project Assistant

 

Are you passionate about advertising and communication?

Are you a talented, creative individual and a digital native?

Do you like working on challenging pan-European projects?

 

Then working at the European Association of Communications Agencies (EACA) might be something for you. EACA is a Brussels-based European network which represents full-service advertising, media agencies and agency associations in Europe. We are looking for a Project Assistant working in the field of education and training for a period of 6 months, starting on 8 July 2019.

In this role, you will support the Senior Programme Manager in running several projects offered within the “Inspire! by EACA” brand.

Your main responsibilities will be:

  • Providing event and project management support with the organisation of student competitions (Ad Venture Student Competition and edcom Thesis Competition), meetings (Member and Board meetings), and industry training (EACA Academy and Summer school);
  • Communicating to members and key stakeholders by email and newsletter, through social media and on our website in a responsible and creative way;
  • Actively contributing to the development of the “Inspire! by EACA” brand.

You are our ideal candidate if:

  • You are a pro-active, positive-minded and enthusiastic person with a ‘not afraid to fail’ attitude who likes to share ideas and think out loud;
  • You are interested in the advertising and communications industry and how it engages with education, training and talent;
  • You enjoy working independently on a range of projects as much as you enjoy working in a team;
  • You are detail-oriented and have excellent organisational, project management and English writing skills;
  • You are eager to learn and gain new experiences;
  • You are a citizen of a European Economic Area Member State.

What we offer you:

  • An amazing opportunity to gain relevant work experience in a fast developing and highly topical industry;
  • The chance to apply your knowledge, share ideas, make an impact and learn new skills based on your competencies and interests;
  • A warm and welcoming team of young professionals from across Europe;
  • A monthly salary of €800/month.

Please note that if you’re a student based in Belgium, you’ll need to be able to provide a student employment contract between your university/school, yourself and EACA that allows you to work at our organisation in return for work experience, credits or ECTS.

How can you apply?

We would love to hear what makes you stand out. Please send a cover letter, mentioning what motivates you to work at EACA and how you can make an impact on the “Inspire by EACA” brand, together with your CV to inspire@eaca.eu by 20 May 2019. Successful candidates will be invited for an interview.

For more information on the projects and activities, please visit https://www.eaca-inspire.eu/

For more questions about the application process or the position, please don’t hesitate to contact Elka or Sibylle at inspire@eaca.eu.

Top Three Ad Venture Campaigns 2019

The Top Three Ad Venture Campaigns 2019!

After two rounds of rigorous judging, our amazing jury panel has selected the top three teams of the Ad Venture Student Competition 2018- 2019! The competition received 60 submissions this year, of which ten teams advanced to the second round. Here are the three campaigns which made it to the final round (in no particular order):

  • Team EDEN (Sup De Pub, France) with their campaign “You are what you play.”
  • Team VIS (Bournemouth University, UK) with their campaign “Rhymes for Current Times”
  • Team Swinburne University of Technology (Swinburne University of Technology, Australia) with the campaign “Play & Grow – See Toys Differently”

The top three teams will present their campaigns to the final and third round jury, composed of two academics, two industry professionals and two client representatives on 17 May during the edcom Member’s Meeting in Paris, France. The winners of the competition will be awarded with a trip to Cannes Lions International Festival of Creativity in June 2019.

For more information about the top three teams and their campaigns, please click here.