Winners announced of the EACA International Advertising Summer School 2018

During the week of 2nd July 2018,  over 50 advertising and commercial communications students and young professionals from 17 countries took part in the 9th edition of the EACA International Advertising Summer School at the University of FH Wien, in Vienna, Austria.

The attendees represented a mix of students in the field of commercial communications and young professionals working in media, creative and digital agencies. They were challenged to create a campaign in international, multidisciplinary teams for this year’s client Alfa Romeo, the Italian car manufacturer. During the week, they also received workshops from leading advertising practitioners in mixed groups to gain an understanding of the advertising industry.

The client was looking for a campaign aiming to conquer a new market segment, 25-30 year old adults. Keeping in mind that, “Alfa Romeo is never just a machine. It is an extension of your soul”, the company wishes to have a new and fresh communication strategy to address a younger audience.

This year, the participants were divided into a Foundation and an Advanced group. The Foundation group was composed by 4 teams of students, whereas the Advanced group included 6 teams of 6 young professionals each.

The groups worked on their pitches during the whole week, whilst attending workshops from industry experts.  At the end of the week, the 10 teams presented their ideas and campaigns to their peers and the jury, which consisted of Micky Denehy (EACA), Louisa Böhringer (Österreichischer Werberat), Istvan Simon (Mama said no), Rössler Elisabeth (Alfa Romeo).

The winning Foundation team ‘Alfa 4’ convinced the jury with their campaign #getthevrrroom. The team decided to build their campaign around the fact that the Alfa Romeo brand gives customers the feeling of driving a sports car. With the hashtag #getthevrrroom, the campaign encouraged customers to hurry up and buy their own Alfa Romeo before they will have to face the silent future. When interviewed about their experience, the team commented that: “We feel very happy and we appreciate this week and the opportunity to work together. Also, we are delighted to have won our first trophy!”

The winning Advanced team ‘FHORCE’ had an impressive campaign called “Conquer the next generation of Alfisti”. With their main message “Never to young to..!” and their ingenious idea of giving people the option to “date their cars” on Tinder. The winning team commented: “It feels great to win! We worked very hard for it and we succeeded to impress the jury.”

All teams overwhelmed the judging panel with their creative ideas, their vitality when delivering the pitches and their passion for the advertising industry in general.

The next EACA International Summer School will take place at the beginning of July 2019.

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For further information, please contact:

Pauline De Pelsmacker
Education and Training Manager
EACA
+32 2 740 07 18
pauline.depelsmacker@eaca.eu

European Association of Communications Agencies (EACA), brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.

Results announced of European Advertising Certificate (IPA Foundation Certificate)

Over 200 young professionals in the European advertising industry have completed the 2018 European Advertising Certificate exam with 97% achieving passes, continuing the success of previous years. This year also marks an exceptional high number of participants achieving passes with Distinction (14%), followed by passed with credit (39%) and passed (44%).

The European Advertising Certificate (IPA Foundation Certificate) offers a qualification in the core principles of the advertising industry to young agency employees with at least two years experience. Through engaging with the online learning programme, participants receive a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes. Learners can access the content through a brand new and interactive platform. Exceptionally this year, EACA has piloted the UK Foundation Certificate in association with the IPA.

Built to give an extensive overview of the advertising industry, the programme consists of 7 new key modules: The Power of Creativity; The Communications Landscape; The Client and Agency Roles; Theories, Tools and Techniques; The Comms Review; The Creative Development Process and Evaluating Effectiveness.

The feedback from the participants this year showed that the brand new platform with interactive videos, key readers, quizzes, forums, live webinars and an online tutor learners was well received. In addition, the examiner was very pleased to see a high number of exam answers showcasing creative or original thinking in combination with a critical examination of the issues relating to the question.

The next edition of the Certificate will be launched in January 2019. Please visit our website for more details.

Launch: edcom Thesis Competition 2018-2019

edcom launches the sixth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract.

The edcom Research Committee will assess the works in three judging rounds and announce the winners on 12 February 2019. The winners will receive a €400 cash prize and the participating school a €400 EACA voucher, which can be spent on the edcom and EACA initiatives.

Interested students should contact their edcom coordinator and send their abstract by 24 October 2018 to inspire@eaca.eu. You can find more details about the competition and requirements here.

Ad Venture Student Competition Winner 2018

Vienna, 18 May 2018: The Winner of the Ad Venture Student Competitions 2018 has been selected!

This year’s edition of the Ad Venture Student competition has come to an end an we are really happy to announce the winner: Team LINK from Ecole Supérieure de Publicité (France)! The team has convinced the third round jury with their campaign entitled “In the name of the refugees”.With this campaign, this team aims to give people the power to make a difference. They will be encouraging the target audience to give refugees their dignity back by helping the reclaim their names. All this combined with a great presentation, had the jury impressed.

The winning team, represented by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi competed against 90 other teams from 13 countries answering a brief developed in collaboration with the client, Amnesty International, which campaigns for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses.

The three finalists – Team Coquelicot (Pantheon University, France), Team LINK (Ecole Supérieure de Publicité,France) and Team The Oxymorons (Leeds Arts University, UK)– were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the FH Wien University in Vienna, Austria.

The students from the winning team, were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2018.

The final jury, chaired by Sandra Alvarez (Spark Foundry), is composed of Monique Gerritsen (EPHEC), Sieglinde Martin (FH Wien), Barry Ferguson (Carat UK), Istvan Simon (Mama said no) and client representatives Emily Nevins (Director of Campaigns) and Philip Doyle (Communications & Campaigns Director).

Registrations for the next Ad Venture Student Competition will open in autumn 2018.

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

For further information, please contact inspire@eaca.eu or visit the webpage of the competition.

Top Three Ad Venture 2018

After two rounds of intense analyzing and grading, the jurors have selected their top three teams of the Ad Venture Student Competition 2018! The competition received 90 submissions, of which ten teams advanced to the second round. The three campaigns which deserved a seat in the top ten are (in no particular order):

Team Coquelicot (Pantheon University, France), “It could be you”

LINK (Ecole Supérieure de Publicité, France), “In the name of the refugees”

The Oxymorons (Leeds Arts University, UK), “Easier than you think”

 

The top three teams will present their campaigns to the final and third round jury, composed of two academics, two industry professionals and two client representatives on 18 May during the edcom member’s meetings in Vienna, Austria. The winners of the competition will be awarded with a trip to  Cannes Lions International Festival of Creativity in June 2018.

For more information about the finalists teams and their campaigns, please click here.

Announcement Top Ten Finalist Ad Venture 2018

Ten student teams from across Europe have been selected to compete in the second round of the 10th annual Ad Venture Student Competition, organised by edcom (European Institute for Commercial Communications Education). More information about the top ten campaigns can be found here.

This year’s edition focused on a brief issued by Amnesty International, with the single objective to drive people to the iWelcome Community Platform which encourages people to take action against the ongoing refugee crisis in Europe. Following the announcement in September 2017, exactly 90 student teams – a record breaking number for this competition which has run for 10 years – submitted their campaigns in the hope to convince the jury of their creative ideas.

All campaigns have been judged by a panel of 60 jurors, including academics, industry professionals and client representatives who scored the campaigns based on research, creativity and creative media and strategy.

As a next step in the competition, the ten finalists’ campaigns will be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will select the top three finalists, who will present their work during the edcom Member’s Meeting on 18 May 2018 in Vienna, Austria. They will have to justify why they should be the winners of the valuable experience of participating in the Cannes Lions International Festival of Creativity 2018.

The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, ESA, the European Women’s Lobby or Amnesty International. For any questions regarding the competition, please don’t hesitate to contact us at inspire@eaca.eu.

A great response for a great cause!

This year’s Ad Venture Student Competition is representing a great cause: welcoming and helping refugees. The client, Amnesty International, challenged the students with their brief. The purpose is to drive people to Amnesty’s iWelcome platform and encourage them to take action and help with whatever they can.

And the challenge was accepted! 107 student teams registered in the competition, from all across Europe and 90 teams submitted their campaign in the end. These great numbers were high enough to set the record for the most teams entering the competition since the Ad Venture Student Competition was launched.

Willing to help, Marcin Trzepla a strategic planner at DDB&tribal Warsaw, shared the story of how one of the most successful Amnesty International campaign was made (the movie “Look Beyond Borders”). The aim of his blog, was to inspire the teams of students that were working hard to create their own campaign.

Today, 23 March 2018, the First Round of Judging starts. The international jury, composed by 20 Academics, 20 Industry professionals and 20 Client jurors, will assess the campaigns based on the following criteria:

  1. Research
  2. Strategy
  3. Creativity and Media

The finalists of this judging round will be announced on 12 April 2018.

After two other judging rounds, the big winners of the competition will be announced on 18 May 2018, during the edcom Meeting in Vienna. The winning team will be awarded with travel and tickets to the Cannes Lions International Festival of Creativity.

Stay tuned for updates about the progress and the stages of the competition!

Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test.

Thesis Competition Winners Announced

And here they are! The winners of the edcom Thesis Competition 2017-2018!

After 3 rounds of judging, the jurors have decided that the following two entries stood out the most:

In the Bachelor category, Caitlin Brands, a student from Avans Hogeschool (the Netherlands), won with her paper aiming at closing the bridge between media agencies, advertisers and consumers. In the Master category, Patricia Oliveira from the Portuguese University of IADE impressed the jurors with her thesis on a communications device to control satisfaction with tourism and quality of life in urban cities.

In our blog post you can find a detailed description of what their research entails and why these theses were highly appreciated by the judges.

Both winners will be awarded with a cash prize of €400 and a €400 voucher for the participating institutes, to be used on edcom and EACA educational initiatives. The first round and second round finalists will receive a printed certificate to recognise their achievement.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

The next edition will be launched on 3 September 2018. For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.

EACA Summer School wins GOLD for Best Association Training Initiative

We are delighted to announce that the EACA International Advertising Summer School has won Gold at the European Association Awards for Best Association Training Initiative during the annual award show in Brussels.

The European Association Awards recognises excellence and exceptional quality delivered by associations across Europe. The prestigious awards celebrate the work of individuals, teams and initiatives and highlight excellence in how associations operate and serve their members.

Originally designed to inspire Bachelor and Master students to make a significant step forward in their understanding of the commercial communications sector, the EACA International Advertising Summer School has grown to be a ‘must-go-to event’ for students and young professionals with a keen interest in the advertising industry.

During one week, participants are guided through the world of advertising and commercial communications by industry professionals whilst developing a campaign for a real client in international and multidisciplinary teams. At the end of the week, students pitch their campaign to an external jury who also provides them with valuable feedback and a certificate to recognise their participation.

The summer school was founded in 2010 and has hosted over 500 participants from across 20 European countries and beyond. As the demand grew for young professionals to receive training on the principles of advertising and commercial communications, the school started to focus on offering courses on topics of interest to agency professionals, ranging from how to pitch to a client, to trying out different brainstorming techniques and building a real Paid Social Media campaign. Students benefit greatly from the opportunity to experience what it is like to work with agency professionals.

Applications for the 2018 edition of the summer school are now open and will close on 15 May 2018. Please note, however, that registrations for the ‘Specialisation Day Workshops’ will be accepted on a ‘first come, first serve’ basis, so don’t wait too long to book your seat!

More information about this year’s programme and trainers can be found here.
More information about the fees and deadlines can be found here.
More information about the European Association Awards can be found here.

Thesis Competition Second Round Finalists Announced

Congratulations to all edcom Thesis Competition Bachelor and Master finalists who have advanced to the final round!

 

Candidates passing through to the third and final round, will have their thesis judged based on the following criteria:

  • novelty (does the thesis offer a new and original insight)
  • scale (what is the magnitude of the achievement).

Each paper will be judged on a scale from 1 point (if it is not novel or has not a degree of scale) to 10 points (if it is a new and original idea or has a large degree of scale).

The winners of the competition will be announced on 2 March 2018.

Both winners will be awarded with a cash prize of €400 and a €400 EACA voucher for the schools, to be used on edcom and EACA educational initiatives.

The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools. edcom member schools have been very active and engaged in selecting their best students and submitting their thesis abstracts. This year, edcom has received 21 entries from 10 countries across Europe.

Best of luck to all the finalists!

For more information about the competition and future editions please visit our webpage. Also, don’t hesitate to contact us at inspire@eaca.eu, in case you have any other questions.