Storytelling & Making Complex Arguments Buyable


Paul Burns






In person or online (sync.)

Course type




Agencies often have to present complex ideas. These may be creative ideas, strategic and comms ideas or detailed data analysis. Often the focus is lost and teams lose sight of the argument and fail to present it in the most compelling way. This often results in missed opportunities and Clients not being convinced of their agencies point of view.

What are the objectives of this course?

The main objective is to instil in delegates the skills to be able to utilise our unique, clear and simple methodology for constructing an argument so that it’s clear to understand and easy to ‘buy’ for all types of audience.

Who is this course for?

This course is particularly helpful for those in all types of Agency who are involved in having to convince colleagues and Client partners of their proposals and arguments.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.


  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.