Life’s a Pitch. Spend Less Time Winning More Pitches


Paul Burns






In person or online (sync.)

Course type




Agencies are always pitching. New business from existing clients and new business from new clients. Working on a pitch can be exciting and exhilarating. It can also be stressful, time consuming and frustrating. This course is designed to help any pitch team be more efficient, passionate and focused on the pitch task.

What are the objectives of this course?

The main objective is to instil in delegates some simple tools to make a new business pitch process as efficient as possible so less time is spent running around in circles so that more time can be spent thinking about how to win.

Who is this course for?

This course is for those involved and those leading new business pitch teams, convincing existing and new clients of why their agency and their team should win the pitch. Particularly helpful for senior to junior Account Handlers.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.


  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.