Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) has launched an 8 week online course titled The Business of Creativity. Over the eight weeks, John will aim to unlock the enormous impact creativity can have on a team – covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page.
- Understanding creativity
- How to get started
- The power of truth
- Creating a culture
- The creative process
- Finding and nurturing an idea
- Storytelling and selling creativity
- Living the creative life.
Recommended for marketing, media and communications professionals.
Sir John Hegarty was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame.
John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written 2 books, ‘Hegarty on Advertising – Turning Intelligence into Magic’ and ‘Hegarty on Creativity – there are no rules’.
In 2014 John co-founded The Garage Soho, a seed stage Venture Capital fund that believes in building brands, not just businesses.
The price of 1196€ includes a discount for EACA members!