You Don’t Need to Be ‘A Creative’ to Be Creative: Techniques for Creative Thinking

Instructor

The Burns Unit TLC

Language

English

Category

Creativity

Delivery

In person or online (sync.)

Course type

Course

Sessions

1

In comms agencies there is often a department called The Creative Department. But today in all agency departments and indeed in all organisations we all have to think creatively. This course is designed to help people understand and use simple, tried and tested techniques to think about challenging issues in a more creative way.

What are the objectives of this course?

By the end of the session we want delegates to have confidence in using a library of handy techniques to stimulate their creative thinking and the thinking of their teams.

Who is this course for?

This course is particularly helpful for Account Handlers and Strategic Planners and indeed anyone who is constantly challenged to come up with new and innovative approaches to all manner of issues.

About Paul Burns

Paul spent 25 very successful and exciting years at Saatchi & Saatchi in London looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency.

He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development.

He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands, run countless Blue Chip fmcg brands and led many new business pitch winning teams.

Paul launched The Burns Unit tlc in 2010 and has built up an enviable client list. The Burns Unit tlc works with many of our key trade bodies; EACA, IPA, AIA, ISBA, the 4A’s and also with over 60 leading agencies from traditional above the line agencies, to large and small media agencies, specialist digital and search agencies as well as a number of blue chip client organisations including Google, Petronas, Revlon and General Mills.

Price:

  • Full day (face to face) £2,400.00 (GBP)
  • Half day (face to face) £1,200.00 (GBP)
  • 90 min Zoom course £600.00 (GBP)

Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location. These prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. This price has taken into consideration the 20% discount for EACA members.

Discounts:

These prices include a 20% discount for all EACA members! Prices include all development work, electronic copies of all content to delegates and any attendee can contact Paul Burns with follow up questions after the courses. Prices exclude travel, accommodation and subsistence. These additional costs would be a pre agreed fixed price based on location.