Gresi Sanje
edcom President 2015–2017, Head of the Communications Management Department, Istanbul Bilgi University
“Throughout the past year, we have worked on creating a clear brand map for edcom and successfully defined its vision and core values for the next years to come from which the industry and all its stakeholders will greatly benefit. Looking at what we’ve achieved so far, it is with great confidence that we look towards the future of edcom.”
Dominic Lyle
Director General EACA
“It has truly been a great year for edcom: we have supported our members in the development and implementation of joint international workshops and projects, we have seen record participation rates for our student competitions and we have extended our growing membership with the adhesion of two new members. This can only mean more benefits and opportunities for edcom members, academics and students to grow and progress in our industry.”
30
participantsErasmus Hogeschool Brussels, BelgiumOctober 2015
23
participantsNHTV University Breda, NetherlandsFebruary 2016
39
participantsCollege of Agora Zagreb, CroatiaMay 2016
followers on Twitter
252+ in 2016
likes on Facebook
142+ in 2016
Dublin Institute of Technology
Rosie Hand
At Dublin Institute of Technology (DIT), our mission is to be at the leading edge of marketing communications and research in Ireland. We position ourselves as being close to industry and its practitioners and we value excellence and innovation in learning, teaching and research. For these reasons we are delighted to be part of the edcom family and look forward to collaborating with our fellow members in the future.
The Hague University of Applied Sciences
The Hague University of Applied Sciences (THUAS) has more than 25,000 students and 1,800 staff members who come from over 145 different countries. The vision and ambitions of THUAS evolve from the letters WIN, which stand for: World citizenship, Internationalization and Networking. We are confident that edcom will contribute positively to these aspirations. In particular, we are interested in expanding student and staff mobility and sharing experiences with our new colleagues from the edcom network.
Jantien Belt
Tim Hoppen
September 2015
25 September 2015
Launch of edcom Thesis Competition 2016
7 October 2015
Launch of Ad Venture Student competition 2016
October 2015
20–21 October 2015
EACA 2020 Visionand Euro Effie Awards Gala
edcom meetings in Brussels
10 December 2015
Selection edcom Thesis Competition candidates
December 2015
18 January 2016
Launch EACA International Advertising Summer School
January 2016
February 2016
18–19 February 2016
edcom meetings and AGM
Announcement of edcom Thesis Competition winners in Breda
March 2016
2 March 2016
edTalkDavid Frew
21 April 2016
Announcement of Top 10 Ad Venture campaigns
April 2016
28 April 2016
Announcement of Top 3 Ad Venture campaigns
11 May 2016
edTalkDan Mares
May 2016
19–20 May 2016
edcom meeting in Zagreb
Ad Venture Student Competition final in Zagreb
8 June 2016
edTalkRonald Voorn
18 June 2016
Ad Venture winners attend Cannes Lions International Festival of Advertising
June 2016
July 2016
4–8 July 2016
EACA International Advertising Summer School in Berlin
During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.
The Summer School 2016 took place in Berlin
Inspired by these workshops delivered by leading industry professionals, the participants created a campaign in response to a brief they received from client Deutsche Telekom in co-operation with creative agency DDB Berlin. The challenge was to increase brand preference and brand advocacy by creating an emotional relationship with consumers that goes far beyond rational matters like products and prices.
I would like to say a huge thank you to the EACA for everything they’ve done this week. From the guest speakers they brought in to the workshops and networking activities put on for us, I’ve learnt skills that I couldn’t have got elsewhere (especially from Siobhan) that will no doubt put me in good stead going into my career. I would definitely recommend the summer school to anyone who is serious about advertising, those who want to meet like-minded, passionate people, and finally those determined to get that extra edge going forward.
Jack Goss, Bournemouth University, United Kingdom
We’ll definitely take back some of the ideas and out-of-the-box thinking that the participants have shared with us, especially considering that they came from our target audience, the millennials. The EACA International Advertising Summer School has truly been a wonderful experience and an opportunity to gain new insights, and that’s why Deutsche Telekom is very keen to show its support.
Tamas Kovacs, Marketing Communications Expert at Deutsche Telekom
It’s always inspiring to see how young people deal with the challenges we face every day and it was fantastic to be overwhelmed with the new, fresh and unexpected ideas the teams came up with. Working in the advertising industry, we realise it is crucial to retain the potential that we have witnessed here today.
Matthias Rech, Senior Planner at DDB Berlin
Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own agency in response to a brief from a real client. The student agencies work on an advertising campaign from October to March by incorporating everything they’ve learned in class and putting their skills to test.
For this year’s competition students from across Europe were asked to create a campaign around the topic of ad blocking, which is causing many waves in the advertising industry and continues to be seen as a growing threat to publishers. The brief was to make internet users aware of how ad blocking technology restricts publishers’ ability to display high quality online content. The competition was run in collaboration with a consortium of European media associations covering television, press and digital.
Ad Venture 2016 Winning Team
Ad Venture 2016 Finalists
and Ad Venture 2016 Runners Up
(appearance in no particular order)
The edcom Thesis Competition rewards the best Bachelor and Master theses on advertising or commercial communications among edcom member schools.
In the Bachelor's category Kirsten Van Beuzekom from Hogeschool Utrecht won the first prize with her work “An inspirational story: what marketers can learn from storytelling by sport brands”.
In the Master's category Yvonne Kolen from NHTV Breda University of Applied Sciences won the first prize with her work “Interactive digital narratives and the narrative paradox.”
The European Institute for Commercial Communications Education (edcom) strives to promote excellence in commercial communications education and research.
Its aim is to establish a co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students.
For students
edcom organises the Ad Venture Student Competition, the edcom Thesis Competition, the EACA International Advertising Summer School and a series of edTalks (webinars) on an annual basis.
For academics
edcom promotes excellence in commercial communications education and research and aims to bridge the gap between the European commercial communications sector and academic partners. It also facilitates European exchanges between academics and students.
For schools
For academics
For students
President
Gresi Sanje
Istanbul Bilgi
University, TK
Academics
Yvonne Koert
Avans Hogeschool, NL
Monique Gerritsen
EPHEC, BE
Nenad Bogdanovic
College of Agora, HR
Isabelle Van Tomme
Howest, BE
Alexandre Duarte
IADE, PT
Cliff Van Wyck
Bournemouth University, UK
Agency Representatives
Jan Binar
McCann Prague, CZ
Micky Denehy
EACA School, UK
edcom Secretariat
If you’d like to know more
