Breda University of Applied Sciences(formerly known as NHTV) is an international higher education institution with about 7,700 students from over 60 countries. The university was founded in 1966 as an institute offering management programmes in tourism and leisure and in this field, it is the largest and leading education institution in the world.
Arnoud’s career has covered more than 15 years in several marketing areas. He started out as Marketing manager at De Jong Intra Vakanties (DJIV), a big tour operator in the Netherlands, where he gained experience in all facets of marketing, including sponsorships and advertising campaigns. Before joining NHTV, Arnoud started to work for his own company Arfacom, which offered advice & consultancy in brand strategies, positioning, change- and reputation management. Besides his work as lecturer Marketing at Breda University, Arnoud is also a jury member of the SAN, Stichting Adverteerder jury Netherlands and a member of Communicatie Netwerk Baronie (CNB), association of marketing professionals. Arnoud looks forward to sharing real-life industry experience with enthusiastic and motivated students.