The University of Economics, Prague (VŠE) is the biggest public university of economics in the Czech Republic. There are aproximately 18,000 students enrolled each year. The university currently cooperates with more than 220 partner universities worldwide and is a member of numerous international organisations and networks such as the international strategic alliance CEMS (Global Alliance in Management Education) and PIM (Partnership in International Management) and edcom.
To be published soon
Milan Postler, Ph.D. (* 1960) lectures as an assistant professor at the Department of International Business at The Prague University of Economics and Business. He is a co-founder and organiser of teaching the minor specialisation Commercial Communication, which is focused on close cooperation with practice in cooperation with professional associations (AKA, ČMS, ČSZV, RPR, etc.). At the school, he is also the guarantor and lecturer of the subject Retail Marketing. Since 2002, he has been a member of the Presidium of the Czech Marketing Society. He has been consulting and advising for various educational and business entities (Business Institute, Cambridge Business School). He has 12 years of experience in the research agency Psyma / Mareco. His expertise focuses on marketing and commercial communications, consumer behavior, market research. He is the author or co-author of several professional publications (e.g. Retail Marketing, Media in Advertising) and articles in professional journals (Marketing and Communication, Marketing & Media, Strategy) dealing with this issue.