Ad Venture Student Competition


Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. The  winning Team will be awarded with tickets to the Cannes Lions Festival.

The Client

❖ This year’s edition is sponsored by the client. Asahi, established in 2017, are the European business of the Asahi Group Holdings. They are custodians of a range of admired local brands, some of which became national icons. With pride, they also manage a portfolio of global brands such as Peroni Nastro Azzurro, Pilsner Urquell and Kozel. With over 9,000 people, they operate 15 breweries across 7 European countries with an annual volume of 42 million hl.

❖ The webinar with the client took place on 8th of October 2020 16h00 CET access the PowerPoint here.


Participants get free access to WARC! Please send us an email for more details.

The 2020-2021 Ad Venture winner is:

Sara Perche Ti Amo

"The Art of Lightness"

Paris 2 University Panthéon-Assas, France



A challenging brief from Edcom with a tough mission: fighting gender stereotyping in the toys industry - to handle with care! I am so proud Sup de Pub participated with 4 teams, out of which 2 made it to the final 10. The winning team Eden had the most long-term outstanding strategy. I could describe them in One word: SPARKS!

S for Self-confident (sometimes over)

P for Professional (getting there)

A for Ambitious (since day 1)

R for Rebellious (when challenged)

K for Kick-ass (oral presentation)

S for Sagacious (acutely wise & insight-ful)

- Gilles Nakhle, Team EDEN's Academic Supervisor, Sup De Pub, France

It was really rewarding to work on a campaign that we felt was worthwhile and important. It definitely gave us a good reason to be motivated about this project. Taking part was an enriching and exciting experience, and we hope that our work will help in moving the cause forward.

- Mohsen El-Sayed, team EDEN, Sup de Pub, France

Running for the EDCOM Ad Venture, and competing with schools from all over the world, was the highlight of my year. Throughout the months, feedbacks and hard work, we managed to design a campaign for a meaningful NGO, which I believe is what drove us and kept us motivated all along. Knowing that our work had a purpose and touched on key issues in our society made us all very proud.

- Adrien Coucaud, team EDEN, Sup de Pub, France

It's really amazing to be the winner of this competition. It's the result of great teamwork and a lot of support. It's also the envy and passion we put into it that makes it great. To be able to work for such a client, and to be surrounded and judged by great professionals in the field is a unique and extremely stimulating opportunity. We are proud of our concept, proud of this competition, proud of our school. Congratulations to all and especially to the top 3. It was a great final.

- Corentin Hernandez, team Square. , École Supérieure de Publicité- France 


We are very proud of our campaign and being able to compete against teams from all over the world ! It was several months of teamwork where we all encouraged each other to give the best of ourselves. I think it was a great adventure for all the participating teams and especially for the Beyond team and Studio Loss who went so far with us !

-Elodie Muguet, Team Square, École Supérieure de Publicité- France

Participating in this adventure gave us the opportunity to have an experience that is both fun and professionally enrichingDespite this unusual periodthis project allowed us to work as a team and to focus our creativity around one goal: find the best way to make the Peroni brand and products shine across the world. Winning the contest was our ultimate goal, but we knew that in any case we had won something just by participating. 

- Ysé Gregoire Sainte Marie, Team Sara Perche Ti Amo, Paris 2 University Panthéon-Assas, France

What an adventure! It is quite difficult to summarize our journeybecause we have experienced so many thingsexchanged with different people and professionalshad the opportunity to imagine and create as a united team, competing with schools from all over the worldWe are really grateful to the client Asahi, but also to Edcom for having given us their trust. Of coursewe are really proud to have won this great competitionbut even more because we truly enjoyed this adventure and working together on a really exciting subject! 

- Emmanuelle Lignon, Team Sara Perche Ti Amo, Paris 2 University Panthéon-Assas, France

Edcom logo no background + no writing

*This is an edcom project. For more information on the edcom network and its initiatives, please click here.