Ad Venture Student Competition

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Ad Venture is the first Pan-European competition that gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.




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For this years’ edition, students in the field of commercial communications were challenged to create a communications campaign to increase the corporate reputation of Coca-Cola Check Republic and Slovakia on the topic of zero waste. Their task was to find innovative solutions to create local behaviour change with the goal to bring about positive environmental impact and position Coca Cola as a pro-active leader of the waste problem solution.


The 2019-20 Ad Venture Competition just came to an end, this year we received 58 entries from students all over Europe. 60 jury members have evaluated the campaigns as a result 11 teams were selected to the second round. On 22 of April 6 jury members had an online meeting to select the top 3 campaigns that would go to the Ad Venture Finals on May 18 the first virtual edition of Ad venture took place to determine a winner.


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This year’s finalists are from two different universities:  Team Beyond from École Supérieure de Publicité- France, Team Square. from the same university and Team Loss from Hogeschool Utrecht- Netherlands.

The winner of this year's virtual edition of Ad Venture is Team Square. Congratulations!


Our 2020 client is Coca-Cola!!! Read their brief and create a campaign!

Every hour, an estimated 900 metric tons of plastic waste remain unsorted and pollute the environment. This fact is the driving force for Coca-Cola global World Without Waste Vision and their ultimate goal to collect and recycle a bottle or a can for every one sold before 2030.

Be a part of the solution by creating a Zero Waste campaign!

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The 2018-2019 Ad Venture winner is:

team EDEN

"You are what you play."

Sup de Pub, France



A challenging brief from Edcom with a tough mission: fighting gender stereotyping in the toys industry - to handle with care! I am so proud Sup de Pub participated with 4 teams, out of which 2 made it to the final 10. The winning team Eden had the most long-term outstanding strategy. I could describe them in One word: SPARKS!

S for Self-confident (sometimes over)

P for Professional (getting there)

A for Ambitious (since day 1)

R for Rebellious (when challenged)

K for Kick-ass (oral presentation)

S for Sagacious (acutely wise & insight-ful)

- Gilles Nakhle, Team EDEN's Academic Supervisor, Sup De Pub, France


"It was really rewarding to work on a campaign that we felt was worthwhile and important. It definitely gave us a good reason to be motivated about this project. Taking part was an enriching and exciting experience, and we hope that our work will help in moving the cause forward.”


- Mohsen El-Sayed, team EDEN, Sup de Pub, France

“Running for the EDCOM Ad Venture, and competing with schools from all over the world, was the highlight of my year. Throughout the months, feedbacks and hard work, we managed to design a campaign for a meaningful NGO, which I believe is what drove us and kept us motivated all along. Knowing that our work had a purpose and touched on key issues in our society made us all very proud.”

- Adrien Coucaud, team EDEN, Sup de Pub, France

It's really amazing to be the winner of this competition. It's the result of great teamwork and a lot of support. It's also the envy and passion we put into it that makes it great. To be able to work for such a client, and to be surrounded and judged by great professionals in the field is a unique and extremely stimulating opportunity. We are proud of our concept, proud of this competition, proud of our school. Congratulations to all and especially to the top 3. It was a great final.

- Corentin Hernandez, team Square. , École Supérieure de Publicité- France 


We are very proud of our campaign and being able to compete against teams from all over the world ! It was several months of teamwork where we all encouraged each other to give the best of ourselves. I think it was a great adventure for all the participating teams and especially for the Beyond team and Studio Loss who went so far with us !

-Elodie Muguet, Team Square, École Supérieure de Publicité- France

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*This is an edcom project. For more information on the edcom network and its initiatives, please click here.