Jury and judging criteria
Judging Panel will be announced in January 2022.
Who: 40 jurors (20 academics, 20 agency professionals and client representatives).
Where: online, each juror judges up to 10 campaigns each.
How: based on all scores, the best ten campaigns go through to the second round and are invited to create a 15-minute video pitch for their campaign.
Who: 10 jurors (3 academics, 7 agency professionals and client representatives).
Where: online and a conference call, each juror judges each campaign.
How: jurors will review the campaigns and video pitches and they will ask questions from the finalist teams in a Q&A session.
At each stage of the competition, campaigns will be scored based on the following criteria with the following point distribution:
- Research and analysis (5 points)
- Strategy (10 points)
- Media (5 points)
- Creative materials (10 points)
For the PDF with detailed judging criteria click here.
The jury may also decide not to choose three finalists if it believes the level to be below the standard. All decisions made by the jury are final and cannot be subject to any appeal.