Alexandre Duarte, IADE, Portugal
With a PhD in Communication Sciences from University of Minho, a Master's degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre Duarte is the lecturer of several classes in Universidade Católica Portuguesa and in IADE/Universidade Europeia, visiting professor in many other universities, researcher of the I&D Unit CECS from Universidade do Minho, and Course Coordinator of Oficina de Portfolio™.
During his career, Alexandre has worked for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a senior creative copywriter, and between 2012 and 2014, was the tutor of the Eurobest Young Marketers Academy.
Member of the Board of EDCOM for the second time, he’s a Professor in IADE/Universidade Europeia and Universidade Católica Potuguesa, where he now coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design.
Arnoud Versluis, NHTV University, The Netherlands
Arnoud’s career covers more than 15 years and several marketing areas. He started out as marketing manager at De Jong Intra Vakanties (DJIV), a big tour operator in the Netherlands, where he gained experience in all facets of marketing, including sponsorships and advertising campaigns. After leaving DJIV, Arnoud went into the world of advertising and became account manager at Pluspoint & Partners. He was responsible for clients such as Intratuin, Intertoys and Bruna (big retail brands). From the advertising industry, Arnoud jumped into the world of finance. He worked as brand & PR manager for Unirobe Meeùs Group, one of the biggest Dutch financial intermediaries with a portfolio of 12 brands. During this time, he was responsible for all strategic marketing & communicative issues, all internal/external media (including spokesman), several integration programs and he was the initiator of the partnership with Guus Meeuwis, a famous Dutch singer. Before joining NHTV, Arnoud started his own company Arfacom, and advice & consultancy firm in brand strategies, positioning, change- and reputation management.
In addition to his work as lecturer of Marketing at NHTV, Arnoud is also a jury member of the SAN (Stichting Adverteerder jury Netherlands), member of the foundation board of Omroep Brabant (a regional TV, internet and radio company) and a member of Communicatie Netwerk Baronie (CNB), an association of marketing professionals. Arnoud looks forward to sharing real-life industry experience with enthusiastic and motivated students.
Betty Tsakarestou, Panteion University, Greece
Betty Tsakarestou is associate professor and head of ADandPRLAB & Director of Mass Media Division, Department of Communication, Media and Culture of Panteion University. She is Branding Chair & European Research Liaison for International Communication Division at The Association for Education in Journalism and Mass Communication (AEJMC). BoD member of the Institute of Communication. She has been visiting lecturer at Copenhagen Business School, the University of Cyprus and visiting researcher at Tow-Knight Center for Entrepreneurial Journalism, CUNY J- School.
As Head of ADandPRLAB she has initiated cross-sector educational and innovation partnerships with leading communication and business organizations, digital media, startups and social innovators.
Betty has organized several co-creation and design thinking workshops since 2012 in collaboration with Copenhagen Business School (2012, 2014) Syngrou Network for the Environment and Sustainable Development (2019) corporate partners and municipalities (2014, 2018,02020) focusing on Cities as platforms for social innovation. Betty is working in implementing design thinking co-creation workshops in collaboration with Inside Story digital medium, engaging journalists, readers and communities in jointly addressing challenges, prototyping solutions, through co-storytelling.
She served as the Director for Educational Radio-Television at the Ministry of Education focusing on its digital transition (2010-2012) and served at the editorial board of the monthly “Tribute of Ideas” at Lambrakis Press.
Cliff Van Wyk, Bournemouth University, United Kingdom
Cliff van Wyk is a senior lecturer in Marketing Communications at Bournemouth University in the UK, with special emphasis on strategic planning, behavioural economics and applied creativity.
Cliff worked in senior positions in advertising and marketing consulting in various parts of the world prior to joining Bournemouth University in 2007. He has worked for, and with, some of the world's leading agencies and marketers, such as Lintas, Lowe Worldwide, Unilever, Nestlé, Coca-Cola, Dulux, 3M, Mercedes-Benz, HSBC and IBM.
He has delivered presentations and research papers at major international conferences and is actively involved in various industry bodies. Over the past few years, Cliff has given lectures (and directed bootcamps and workshops) in Spain, Argentina, South Africa, Ecuador, France and the Netherlands. He has also served as a judge on several advertising and creative awards programmes.
Cliff is an academic member of IPA, D&AD and AEF (USA), and is a member of the board of EDCOM (the higher education arm of EACA).
David Alder, Bournemouth University, United Kingdom
David Alder has been a lecturer in Advertising at Bournemouth University for over ten years. During that time he has cultivated particular interests in the use and application of creativity to strategic advertising, behavioural economics and the history of advertising and advertising practices.
It is the history of advertising, particularly the historical advertising and promotion of gin, combining cultural, political and economic perspectives which has dominated much of his more recent research and started to inform a broader perspective on advertising.
Prior to joining the University his background was diverse, including stints in production, education, information technology and publishing but always with a core commitment to promotion and advertising.
Gilles Nakhlé, Sup De Pub, France
Gilles Nakhlé is currently an academic lecturer, a guest speaker and a doctoral student at Paris-Dauphine University. His fields include advertising strategy, international brand management, intercultural marketing, social media marketing, CRM and global consumer trends. He lectures at Sup de Pub advertising schools and other advertising, business, fashion, culture & art schools in France. He is a also an international visiting professor to the USA, the Netherlands, Mexico and Lebanon. He manages workshops in Barcelona and Casablanca in the fields of marketing communications, consumer trends & CRM in luxury and fashion. Gilles is a consultant and a guest speaker with Timlog Solutions-Morocco in Global Marketing Trends mainly CX/UX. He is also a freelancer for trendwatching.com, London, UK and a CRM evaluator for Bare International.
Inge Barkmeijer, The Hague University, The Netherlands
Curious by nature, marketeer by heart, lecturer and creative coach by profession.
Key interests: Branding, marketing and creative thinking.
Typically Inge: Creative, Curious, Creating possibilities and Cheerful. (The 4 C’s 😉 )
After ten years of work experience in the field of Marketing and MarCom, I have been lecturing at The Hague University. You are likely to run into me at conferences where neuromarketing, branding, social media marketing and creative thinking are among the topics. This way I stay up to date with the latest trends and developments and share them with our students. I help students develop into young marketing professionals who can deal with change.
Isabelle Van Tomme, Howest, Belgium
Isabelle Van Tomme is a lecturer and senior course tutor at the Faculty of Communication Management in Howest university college, Kortrijk, Belgium. She holds a MA in applied linguistics (Spanish-English) and a BA in Commercial Organisation and marketing. Academically she focuses on various fields such as English, intercultural communication and sales-marketing.
She is also acting as international relations officer for the faculty of Communication Management and tourism and leisure management.
Prior to full-time lecturing Isabelle worked as a sales consultant and sales communication manager for the advertising department of Corelio, one of the biggest media companies in Flanders. This position allowed her to experience various aspects of the advertising world (agency/advertiser/media).
Jean-Claude Hamilius, Hochschule Mannheim, Germany
Jean-Claude Hamilius graduated as a Diplom Designer from the Hochschule für Gestaltung in Offenbach in Germany. Over the years he has been art-, creative- and executive creative director at Young & Rubicam, Leo Burnett, Saatchi & Saatchi, DMB&B and McCann Erickson in Frankfurt and Düsseldorf, in charge at local, national and international level for e. g. Philip Morris, Procter & Gamble, Canon, Goodyear,Zwilling, Burger King and Yamaha Motors. Laureate of e. g. New York Festival, Art Directors Club, Eurobest and iF Design Award.
He was founder and creative director of Consumers’ in Düsseldorf and started his academic career as lecturer for Graphic Design at the Lycée technique des Arts et Métiers in his home country Luxembourg, before he was named professor at the Faculty of Design of the University of Applied Sciences in Mannheim in October 2007. For several years he was president of the jury at the Communication & Design Awards in Luxembourg, and in 2012 member of the jury at the "Junior Agency“ Students Awards of the GWA (German Association of Communications Agencies). Jean-Claude is also an EDCOM board member.
Jo de Bruyn, University College HoGent, Belgium
A marketing communications-enthusiastic with a passion for creative and effective communications campaigns. Lecturer of Marketing at University College HOGENT in Belgium; specialized in marketing communications, with a focus on direct marketing and marketing events; Director of DM Institute, a Belgian direct marketing community with 650 subscribers, workshops, and a magazine; Founder of In Concreto, a network of marketing communications experts, providing marketing consultancy and functional expertise in direct marketing (focus on creative executions and strict budgeting) and event organisations (focus on congresses & workshops); In the first 10 years of his professional career, he worked as an account manager in Belgian advertising agencies.
Joanna Desmet, Howest, Belgium
After finishing her studies in Communications and Art History, Joanna Desmet started her career as a market researcher, which she combined with teaching at Howest University College. She coaches students in the fields of Advertising, Internal Communications and Media. She is especially interested in target group definition, strategy and creative thinking because she believes those are the three main ingredients for good communication campaigns. She has been head of the communications department of Howest but returned after three years to the daily school life of teaching and coaching. Together with her students she works in projects for clients who need help in their corporate or marketing communications strategies but do not have the budget to work with professional agencies. She strongly believes in learning by doing and hopes to inspire her students this way.
Joep Peeters, Fontys University of Applied Sciences, Netherlands
After having worked in several marketing and sales positions in the fmcg industry Joep Peeters has been lecturing at Fontys University of Applied Sciences since 2016. He holds a Master’s degree in Imagineering(Business Innovation) and a BA in Marketing from BUAS. Joep strongly believes in creating applied learning experiences for his students where theory is always in the service of application. Joep and his students work closely together with various industry partners towards creating inspiring campaigns, very much like in the Ad Venture competition. As a juror, Joep values teams that are able to turn data into insight that leads to campaigns that inspire and are effective.
Julia Gumhalter, FHWien, Austria
I am currently working as a lecturer for Marketing, Brand- & Product Management and Open Innovation at the University of Applied Sciences for Management & Communication in Vienna (FH Wien der WKW). In addition, I coach students for project assignments with Austrian companies and supervise Bachelor- and Master theses.
After finishing the Master's program in Product Marketing & Innovation Management, I worked in the field of B2C- and B2B-Marketing in several industries around the world.
Kirstie Riedl, FHWien, Austria
Luc Basier, Paris 2 Panthéon-Assas University, France
Paul Springer, Falmouth University, United Kingdom
Professor Paul Springer is the current President of Edcom and Director for the School of Communication at Falmouth University. He is also a writer on pioneering communications for industry and for education. He was an advisor to Havas and The China Advertising Association and was lead consultant for Saudi Arabia's first specialist college of advertising.
Springer has written three books (so far) on pioneering media practices. He is working on projects for Routledge, The History of Advertising Trust and he has given keynote addresses at Advertising Week: Europe, The Marketing Association, Social Media Week and the Branded Content Network Association.
Springer has worked with brands including 02, Universal McCann, RadiumOne, Zee TV and Cheil, and has written on advertising innovation for The Telegraph, Forbes, Newsweek, Admap and various Routledge publications. Springer is currently editing a book called Re-Educating Coms, which concerns the preparation of graduates for a rapidly changing communications landscape, and is working on a pilot broadcast titled Digital Persuaders with Carnaby Media.
Dr. Rosie Hand, Dublin Institute of Technology, Ireland
Rosie Hand is a senior lecturer in Marketing and Marketing Communications in the School of Marketing, Technological University Dublin. She is the Programme Director of the M.Sc. Advertising programme and the Postgraduate Diploma in Creative Commercial Communications at her university. In addition to extensive teaching both nationally and internationally, she supervises research at undergraduate and postgraduate level. Her research interests include emerging hybrid competencies in the creative space, the use of humour as a strategic organisational resource and the role of creativity in marketing communications.
Rosie's industry experience includes areas as diverse as international marketing of textiles and luxury consumer goods; sales and marketing in commercial radio; directorship of a dedicated specialist media consultancy firm; and marketing consultancy in the fields of education and financial services.
Veerle van Goethem, Thomas More, Belgium
Passionate about languages and cultures. Senior lecturer in French, Spanish and Event Management. Founder and coordinator for more than 20 years of the specialisation in Event Management for the bachelor's degree in Communication Management. Member of the association of event managers. Guest lecturer at various European universities. International coordinator for bachelor degrees in Communication Management, International Communication and Media, Interactive Multi Media Design. Member of the board of several cultural and event-based organisations.
Zysla Belliat, Paris 2 Panthéon-Assas University, France
Associate professor in Management Master Degree at Paris 2 Panthéon-Assas University with 25+ years of expertise in marketing, communication and research. Consultancy in media, marketing, communication and research since 2014.
Career began as market research manager, then associate director in research companies.
Strategic planning director in a creative agency (Publicis Group). Head of research and econometrics in media agencies: Interpublic Group, Omnicom Media Group, Dentsu Aegis Network.
Honor President of IREP, member of CEP at ARPP, Scientific Committee at CESP, Académie des Sciences Commerciale and Voxfemina.