Angel Iskrev, proof., Bulgaria
Angel Iskrev is the creative director at proof., an independent creative agency based in Sofia, Bulgaria. He has more than eight years of experience in advertising, including as a creative director at DDB Sofia. His work for brands such as Telenor Hungary&Bulgaria, Carlsberg Bulgaria, TELUS International Europe, McDonalds, Somersby and many more, has received more than 150 awards at national and international festivals. His new-formed agency proof. won digital agency of the year at IAB MiXX Awards in 2018 and 2020. In 2020, the agency became the first Bulgarian winner of Gold at IAB MiXX Europe. proof.’s work has been recognised at global festivals: gold at IAB MiXX Europe 2020 and Silver at AdStars 2020. Recently the agency got silver and two bronze Crows at Lisbon Ad Festival and 4 platinum and 3 gold awards at MUSE Creative Awards. This year, proof’s campaigns have been recognized at Epica Awards, White Square, The Drum Awards, The Indie Awards and Cresta.
Angel has been part of the Grand Jury at Lisbon Advertising Festival in 2020, chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020, jury member at IAB MiXX Europe 2020, and many national festivals.
Angel is IAB Bulgaria board member and a visiting lecturer at New Bulgarian University. In his spare time he is a sports commentator at Eurosport, with 5 Olympic Games in his commentating resumé.
Audrius Feigelovicius, Ambition DDB, Belarus
Audrius has more than a decade of experience in advertising. Previously a managing director at Y&R Riga and later Y&R Minsk, he is currently a managing director of DDB Minsk agency. Although Audrius has been working in managing positions, he is a strategic planner by trade and was a lecturer in advertising schools on Strategy. Audrius has been a jury member in many international festivals in Lithuania, Latvia, Belarus, Ukraine, and other places. In addition to his numerous awards, some of his work has also been noted in adsoftheworld.com, welovead.com, adforum.com etc.
Benny Brown, Epoch Design, United Kingdom
Benny is Epoch's group account director and oversees all client teams. He joined the agency in 2014, having previously worked at a London-based global brand agency. He has driven growth for two of the agency's biggest clients and has helped trailblaze best-in-class work through brands like Coca-Cola, Fanta, Schweppes and Rexona. He previously studied BA Marketing at Bournemouth University.
Diana Birba, the Coca-Cola Company, Greece
Diana Birba is a marketing professional with 20+ years of experience. She started her career in 2000 in consumer insights, joining Focus-Bari as a research executive and moved 4 years later to marketing, working for leading cosmetics and personal care brands of Greek-owned Sarantis SA. In 2007, she joined Mondelez Hellas (former Kraft Foods / Cadbury) and since then she gradually progressed through a series of roles, including senior brand management, marketing & trade marketing management.
As of 2016, Diana’s current role is marketing manager Greece, Cyprus and Malta at The Coca-Cola Company responsible for crafting the strategy for a portfolio of 9 sparkling and stills brands, delivering highly impactful brand communications, including advertising, experiential promotions and media plans via deep consumer understanding, KBI tracking and following global strategy guidelines.
Having a high sense of responsibility in educating and inspiring the next generation of marketers, Diana has been teaching voluntarily "Marketing theory in practice" as a business instructor at Panteion AD & PR Lab (Dept. of Communication, Media and Culture) during winter semesters since 2011.
Francesco Caccamese, RCA, Belgium
Francesco is an experienced communications strategist with over 16 years of experience in leading Belgian advertising agencies. With a degree in International Marketing and consumer psychology, he soon realized that advertising strategy was his passion. With a solid digital know-how, branding and design thinking skills, he develops strategies that make people do, think or feel things.
During his career he has collaborated several times on award-winning cases of efficiency, activation and creativity. Frencesco has had the great pleasure to work for clients including the Flemish and Belgian Government, BMW, VRT (Flemish television network), Tomorrowland, Studio Brussels, Fiat Chrysler Group, Huawei Europe and many others in b2b, b2c, public and non-profit sectors.
George Kotionis, Ogilvy, Greece
George is the Deputy CEO of Ogilvy Greece. In his current role, following the merge of Ogilvy operations in Greece, he oversees key business operations, people and ventures. He is a strategist, leading the company to the most profitable direction, implementing its vision, mission and long term goals.
George has been working at Ogilvy Group for 18 years. His various positions in the communications sector have given him a full hands-on experience of the entire industry, enriched by 4 years in the media sector (at Mindshare) and 1 year in account management at Bold Ogilvy & Mather Advertising. In 2007 he joined Asset Ogilvy Public Relations as the director of sports & content management with the responsibility to redefine the department and from 2014 he served as the managing director.
Among his career accomplishments is the establishment of Asset Ogilvy Public Relations as the most award-winning PR agency in Greece, ranked 1st in size for 6 consecutive years, serving a blue chip clientele.
He holds a great set of skills and knowledge across the company’s areas of expertise i.e. advertising, branded experiences, media influence, social engagement and sports marketing
He has studied Mathematics with a degree on Applied Mathematics and Statistics.
In his spare time, he enjoys a nice run, good food with friends and discovering new places with his family.
Giannis Sorotos, The Newtons Laboratory, Greece
I work as a creative director and copywriter at The Newtons Laboratory. Before my current position, I worked for D’ Arcy, JWT, Saatchi & Saatchi and Leo Burnett. During those years, projects I participated in have won awards, distinctions, have been showcased in festivals, in papers and websites worldwide.
While working in advertising I always try to mix things up and play with other work fields as well. This, has led take upon different roles, such as an instructor at the Department of Communication / Advertising and Public Relations Lab at Panteion University, a curator in theatrical plays, music shows on the radio and I deejay in bars if it fits my schedule… but that was before lockdown.
Finally, I enjoy jogging in the streets, playing football and tennis… but never simultaneously.
Goran Marošević, ZOO Agency, Croatia
Studied Marketing at the Faculty of Economics and Business in Zagreb.
At the beginning of my working career, in 2016, I started working as an account manager in the advertising agency EP64. It was love at first sight with the advertising world. In 2018, a few colleagues and I brought ZOO agency to life and still today I breathe, think and live agency life as an account services director/cofounder.
In my 15 years in advertising, I worked with clients including Avon, Rimac automobile company, Konzum (largest retail chain in Croatia), Wuestenrot, Uniqa insurance, Meggle dairy company, Kaufland, Večernji list (Croatian national newspaper), Autonomous women's center (NGO), h1 Telecom and others.
Grant Mackenzie, Asahi, Czechia
After completing a degree in Marketing & Business Law at Strathclyde University in Glasgow and a DipM from the Chartered Institute of Marketing, Grant started his career at MARS Inc. He joined the snack-food unit in the UK as management trainee in 1997 and worked in the UK and abroad in various local and international marketing positions of increasing seniority.
8 years later in 2005, he joined the brewer SABMiller in Budapest as marketing manager in the Europe Hub for 18 months. This was followed by marketing director roles leading the local units in Spain (2yrs), Romania (3yrs), and the flagship European business in Czechia & Slovakia (6years).
In 2018 after ASAHI acquired the SABMiller European units, he was promoted to head of the marketing function in ASAHI CEE. In 2020, Grant became CMO (chief marketing officer) for ASAHI Europe & International, a business that spans the globe excluding Japan and Australia and includes approx. 180 marketers. The role is responsible for the development of all key global brands – Peroni Nastro Azzurro, Asahi SuperDry, Pilsner Urquell, Kozel and Grolsch.
Heini Maaria Hussam, SOK, Finland
Heini Maaria Hussam is a marketing executive with 13 years of Northern Europe and LatAm experience. As a marketing strategist at SOK, the largest retailer in Finland, Mrs. Hussam oversees the annual marketing planning for their flagship brand Prisma. Before SOK, Mrs. Hussam spent 10 years at one of the top global media agencies IPG Mediabrands working with major FMCG brands in Latin America, the US and Europe. At SOK, Mrs. Hussam has brought global best practices into media planning, marketing procurement and agency cooperation. At IPG Mediabrands, her key achievements included winning a major national account, successfully leading the account transition and hiring a team of 12 staffers, turning around a Fortune 100 global account and winning an award at the festival of media LATAM in the category "Effective use of e-commerce".
Mrs. Hussam currently serves on the Advertising Ethical Board of Finland as well as on a steering committee for digital marketing at Marketing Finland, the national branch of the WFA.
Mrs. Hussam is a graduate of marketing and product development from Haaga-Helia University in Helsinki, Finland, where she won a national award for her thesis on the brand awareness and brand image of a Nordic life insurance company.
Jules de Gaulmyn, Saatchi & Saatchi, France
Jules de Gaulmyn works as a strategic planner at Saatchi & Saatchi in Paris. After completing a BA in Political Science at Concordia University in Montréal, he travelled back to his French homeland to start his planning career at Leo Burnett. Since his arrival at Saatchi & Saatchi in 2018, Jules has worked on some of the agency’s key accounts, including Red by SFR, Burger King, HSBC and VISA.
Having spent most of his life as an expatriate in countries such as Italy, Canada and the US, he loves to dive into his various cultural experiences to find inspiration for his work at the agency.
Julie Frédérickx, Ogilvy Social.Lab, Belgium
After a Master’s in marketing communication & advertising at IHECS, Julie started her career in 2013 at Le Public System Hopscotch in Paris, a digital activation and PR agency. She then quickly joined the Ogilvy family in Paris and worked for brands such as Nestle-Lactalis, Mondelez Prince and the Red Cross.
In 2014, she moved back to her hometown. At Ogilvy Brussels, she witnessed the birth of Ogilvy Social.Lab and developed her skills in social content strategy, CRM and engagement planning. As a strategic planner, she helped create the new strategic offer for global clients such as Nespresso and Hellman’s. This new way of advertising engages audiences through authentic storytelling and sophisticated distribution leveraging social intelligence
For the Belgian market, she specialised in destination marketing and launched two campaigns, one to restore Belgium’s image after the 2016 terrorist attacks and a second one to commemorate the World War I Centennial in Flanders Fields. These two campaigns won 4 Euro Effies and the Grand Prix, helping Ogilvy Social Lab Brussels become Agency of the year in 2018.
In 2019, Julie took a sabbatical year to backpack solo across Central and South America. She then came back to Ogilvy Social.Lab as a senior strategic planner for the Belgian HQ while supporting Social.Lab offices around the network and growing local junior profiles.
In addition to her advertising job, Julie also teaches Brand & Content Strategy at IHECS university.
When she is not at the agency, you’ll probably find Julie molding ceramics or refurbishing old furniture, a passion she inherited from her dad.
Karl Waters, Folk Wunderman Thompson, Ireland
Karl Waters is the Creative Partner at Folk Wunderman Thompson in Dublin, Ireland. As the creative leader in the agency he continues to raise the bar, consistently getting his work recognised globally.
Karl started out his career in publishing before making the switch to another type of writing, taking a job as a copywriter. Since then, he has continued to take his inspiration from outside the world of advertising. Karl is a firm believer that at its best, advertising can be a force for good in the world and entertain the world, as much as any other industry is.
Since taking up the reigns at his current agency, it has experienced unprecedented creative success, being recognised in all the major award shows globally, including Cannes Lions, Clio, D&AD and Eurobest. However, as an eternal optimist, Karl believes there is so much more to come.
Leonard Savage, McCann Prague, Czechia
Leonard Savage has been a creative leader in advertising for over 16 years. He began his career as a designer and art director in Boston working on financial, banking and smaller technology clients, before moving to New York to begin working on large, blue chip brands such as IBM, Dupont, Intel and Mercedes-Benz.
He moved to global leadership as a founding creative director of Leagas Delaney Prague, working as the worldwide creative lead for Skoda Auto. He returned to New York after 6 years in Europe to become an executive creative director within both Grey NY and Grey London. Since 2014 he has led a global group of diverse clients from P&G, BP, NFL, Marriott international, Nokia and British Petroleum.
Most recently, he initiated and partnered with Gillette on the Handle With Care project, which resulted in the creation of the Gillette Treo, which won 7 lions and was recently awarded invention of the year by Time Magazine.
Leo is currently leading team of McCann Prague as Chief Creative Officer, and he still tries to make time to design. Tries being the operative word.
Maxime Tréton, Havas Paris, France
My name is Maxime Tréton, I’m 35 years old and I have been artistic director in advertising for 8 years. I work for Havas Paris.
I won a few prizes like balls at the Artistic Directors Club, Top coms, Cristals and a short list in Cannes lions. I have done campaigns for the National Navy, Autosphere, EDF, l’équipe, d’aucy, Qatar tourism. I do advertising films, prints, activations.
You can see my last campaign here: http://www.packshotmag.com/films/autosphere-autosphere-libere-lautomobile/
I also give lessons in advertising creation at Sup de pub.
Olessia Kozlova, hasan & partners, Finland
Creative Strategist, Head of Planning at hasan & partners
Curiosity, persistence and sisu (google that) have carried me all the way from Siberia down to Finland – the last stop is hasan & partners, the biggest independent creative agency in Finland. As a creative strategist working in a truly engineer-minded country, my responsibility is to make sure that simplicity, originality and creativity runs over those grueling analytical frameworks.
While working with broad range of clients, international and domestic, big and small, I’ve learned that in order to create relevant creative solutions you have to find a real human problem behind the business problem. When you find that deep human insight, you cannot unsee it. When you cannot unsee, you run with it and make a breakthrough.
In this competition, I am looking forward to seeing the passion of young people for unique insight, holistic brand approach and a strategic “on brand” mentality.
Paolo Cesarini, Italy
Expert in EU media policy, digital single market issues and competition law, with a proven ability to steer multi-stakeholders dialogues and develop original solutions for future-oriented policies in a transnational perspective. Former head of media convergence and social media at the European Commission, DG Connect, Paolo has led several policy initiatives in the field of digital media and innovation. In particular, he coordinated the high level expert group on fake news, and chaired the multi-stakeholder forum that led to the adoption of the 2018 code of practice on disinformation. He previously held other management positions at the European Commission, namely in DG Competition. Lecturer at various universities and a frequent speaker at international conferences. Author of various publications on European policies and international law.
Richard Ingram, Asahi, United Kingdom
Stavros Mavraganis, Mindshare, Greece
My career in advertising covers more than thirty years in media as I started in 1988 at the Ogilvy agency. For all these years I have worked as media planner and client lead and managed many international and national accounts in different business sectors. For the last 10 years, my position has also included business planning and I worked on various key projects in the area of audience insights and media trends.
I hold a BA in Economics from the Athens University of Economics and Business (AUEB) and a Master’s degree in Economics from the University of Kent (UKC).
Stefan Teodorescu, Asahi, Romania
Stefan Teodorescu has over 20 years of experience in marketing strategy, communication and training. He is currently the marketing capability manager for Asahi Europe & International, a global beer, spirits, soft drinks and food group with leading positions in European and Asia-Pacific markets. Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel.
Stefan is also an active member of the International Advertising Association in Romania, as professor at the IAA Marketing School and member of the Effie Awards organising team. Stefan co-founded a non-profit organisation called MindfulNester, aiming to bring more balance and wellbeing into the Romanian leadership community.