Previous Ad Venture editions & winners

AD VENTURE 2021: PERONI LIGHT BEER

For this years’ edition, students in the field of commercial communications were challenged to create a communications campaign to launch a new Peroni light beer in the Netherlands, Romania and the UK. Their task was to overcome European consumers' suspicion of diet products and convince them that a light beer can be a stylish and great-quality alternative.

WINNER

The 2020-21 Ad Venture Competition has just come to an end. This year we received 63 entries from students all over Europe. 40 jury members evaluated the campaigns, and 10 teams were selected to the second round. These teams created video presentations of their campaigns and were quizzed by our expert jury in a live Q&A session on 4 May. The finalist teams hailed from Artesis Plantijn University College Antwerp, Bournemouth University, ESP Lyon and ESP Paris, Paris 2 University Panthéon-Assas, Sup de Pub in Paris and the University of Bucharest.

The winner of this year's virtual edition of Ad Venture is Team Sara Perche Ti Amo from Paris 2 University Panthéon-Assas. Congratulations!