Ad Venture Student Competition Winner 2018

Vienna, 18 May 2018: The Winner of the Ad Venture Student Competitions 2018 has been selected!

This year’s edition of the Ad Venture Student competition has come to an end an we are really happy to announce the winner: Team LINK from Ecole Supérieure de Publicité (France)! The team has convinced the third round jury with their campaign entitled “In the name of the refugees”.With this campaign, this team aims to give people the power to make a difference. They will be encouraging the target audience to give refugees their dignity back by helping the reclaim their names. All this combined with a great presentation, had the jury impressed.

The winning team, represented by Sabrina Neveu, Fanny Marello, Ksenia Skorik and Raphaël Mochi competed against 90 other teams from 13 countries answering a brief developed in collaboration with the client, Amnesty International, which campaigns for a world where human rights are enjoyed by all, using research and activism to shine a light on abuses.

The three finalists – Team Coquelicot (Pantheon University, France), Team LINK (Ecole Supérieure de Publicité,France) and Team The Oxymorons (Leeds Arts University, UK)– were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the FH Wien University in Vienna, Austria.

The students from the winning team, were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2018.

The final jury, chaired by Sandra Alvarez (Spark Foundry), is composed of Monique Gerritsen (EPHEC), Sieglinde Martin (FH Wien), Barry Ferguson (Carat UK), Istvan Simon (Mama said no) and client representatives Emily Nevins (Director of Campaigns) and Philip Doyle (Communications & Campaigns Director).

Registrations for the next Ad Venture Student Competition will open in autumn 2018.

Organised by European Institute for Commercial Communications Education (edcom) and The European Association of Communications Agencies (EACA), Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client.

For further information, please contact inspire@eaca.eu or visit the webpage of the competition.

The Match: Setting creativity alight by understanding Thinking & Making

The Match is a twelve-month programme aimed at those looking to get into the communications industry. It’s a unique opportunity in which you’ll get the chance to experience three different disciplines across Ogilvy and three different roles. Ogilvy is made up of a range of specialisms, including PR, Content Creation, Video Production, SEO, Customer Engagement & Advertising. There’s opportunity to gain a huge amount of experience across the agency in a variety of different roles.

In short, this program is for anyone and everyone. You need to be 18 or over, but aside from that, there are no education, experience or age restrictions. We just want the best people.
You don’t need to know exactly what role you want to do either. If you know what you enjoy and what type of person you are (Thinker or Maker), we’ll figure out the rest together.
The Match is 12 months long with those selected for the scheme starting in October 2017. Those joining us will be paid an annual salary. Full details of the salary and benefits package will be given at the offer stage. Deadline for applications ends up on 24 July!

NHTV University of Applied Sciences receives EACA Accreditation in Commercial Communications Education

NHTV University of Applied Sciences in Breda, Netherlands, has become the first European higher education institution to be accredited in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Media & Entertainment Management course (IMEM course) will be valid for 3 years from June 2017.

The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.

Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.

The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, NHTV University of Applied Sciences was given a positive report and received the EACA Accreditation with an outstanding result.  According to Anne Castermans, Board representative and schools inspector, the small-scale university offers a valuable combination of management, marketing and digital courses and is open to internationalisation with a high rate of foreign students (30%).

The IMEM course prepares students for a career in the media and entertainment industry. The course aims to train students to become managers in creative concept development, production techniques and marketing strategies in a variety of industries within media and entertainment.

Arnoud Versluis, Lecturer Marketing and Co-ordinator of the IMEM course, commented:

“Being accredited with an outstanding result is a big achievement for our international programme. It proves our qualitative approach within courses, lecturer teams and cooperation with our students coming from all over Europe. It challenges us to keep on focusing and putting the bar on a high level. This accreditation increases the value of our program towards the industry and hopefully creates many more new job opportunities for our students across Europe.”

The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited edcom member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.

ABOUT EACA

The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.

ABOUT EDCOM

edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.

For more information, please contact:

 

Pauline De Pelsmacker
Training & Education Manager

Pauline.depelsmacker@eaca.eu
+32 (0) 2 740 07 18

Tamara Daltroff
Director of European Affairs

Tamara.daltroff@eaca.eu
+32 (0) 2 740 07 15

D-Day for young advertising industry professionals

More than 250 young advertising industry professionals coming from 21 countries faced today D-Day to get the European Advertising Certificate (EAC). Industry professionals with less than three years of experience did this morning the offline exam to get the desired certificate. Only successful participants will be rewarded with it!

The EAC is an excellent opportunity for young professionals to improve their skill set and expand their knowledge of the commercial communications industry. Through engaging with the online learning programme, participants received a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes.

2017 edition participants finished today a process that comprises of 30 hours of online learning, culminating in a 3 hour offline exam where they had to answer 5 out of 10 questions in essay style in English. The programme consisted of 7 key modules: Advertising and Communication in Context; Understanding Clients’ Business; the Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels / Media Planning; Creativity and Creative Development and Effectiveness.

Based on the proven IPA Foundation Certificate, the programme was specifically developed for a European audience with the aid of the European Commission’s Leonardo programme. In 2016, a total of 1000 young professionals from across Europe, the Middle East and Africa undertook the exam in with a pass rate of 95%.

“The European Advertising Certificate course helped me to go back to the basics and acquire a solid and wider knowledge of the procedures and stakeholders involved in the working processes of both clients and agencies”, explained Nagore Mieres, Insights Executive at IPG Mediabrands in Spain and participant of the 2016 EAC edition.

The participants will know the results of the exam by mid-July 2017. All participants will be rewarded with a digital EAC certificate, and in some countries, there will be a festive ceremony to celebrate their success. Good luck to everyone!

Please contact inspire@eaca.eu for more information about the 2018 edition