More than 250 young advertising industry professionals coming from 21 countries faced today D-Day to get the European Advertising Certificate (EAC). Industry professionals with less than three years of experience did this morning the offline exam to get the desired certificate. Only successful participants will be rewarded with it!
The EAC is an excellent opportunity for young professionals to improve their skill set and expand their knowledge of the commercial communications industry. Through engaging with the online learning programme, participants received a comprehensive and up-to-date overview of the essentials of the advertising industry while perfecting their understanding of various brand communications processes.
2017 edition participants finished today a process that comprises of 30 hours of online learning, culminating in a 3 hour offline exam where they had to answer 5 out of 10 questions in essay style in English. The programme consisted of 7 key modules: Advertising and Communication in Context; Understanding Clients’ Business; the Strategic Planner’s Toolkit; Client, Creative and Media Briefs; Understanding Media Channels / Media Planning; Creativity and Creative Development and Effectiveness.
Based on the proven IPA Foundation Certificate, the programme was specifically developed for a European audience with the aid of the European Commission’s Leonardo programme. In 2016, a total of 1000 young professionals from across Europe, the Middle East and Africa undertook the exam in with a pass rate of 95%.
“The European Advertising Certificate course helped me to go back to the basics and acquire a solid and wider knowledge of the procedures and stakeholders involved in the working processes of both clients and agencies”, explained Nagore Mieres, Insights Executive at IPG Mediabrands in Spain and participant of the 2016 EAC edition.
The participants will know the results of the exam by mid-July 2017. All participants will be rewarded with a digital EAC certificate, and in some countries, there will be a festive ceremony to celebrate their success. Good luck to everyone!
Please contact firstname.lastname@example.org for more information about the 2018 edition