Registrations open: 9th edition of the successful EACA International Advertising Summer School

During the week of 2nd July 2017, EACA and edcom will welcome 70 advertising & commercial communications students and young professionals from across Europe to the EACA International Advertising Summer School in Vienna (Austria).

Participants will be following daily workshops by leading advertising professionals while working in international multidisciplinary teams. At the end of the week, they will present their campaigns to an external jury composed of client representatives and industry professionals.

New this year is a brand new programme with new topics, such as learning how to build the perfect Paid Social Media campaign (Dominika Dworak), discovering how to motivate yourself and be productive at work by mastering different brainstorming techniques and communications skills (Dalia Lourenço), and understanding different personality profiles to ensure a perfect cooperation and communications amongst different agency departments and clients (Elissa Telfer).

We will also be introducing a Specialisation Day: participants will be able to choose between two topics and follow an intensive and highly interactive workshop during one day with an expert in this area. A workshop on ‘Creative Storytelling’ will be given by San Francisco Miami Ad School lecturer John Delacruz, while the other workshop will be on ‘How to make content compelling for video in advertising’ by London based specialist Peter Rudge from Duckrabbit.

In addition to these new courses, participants will also be able to gain an understanding of client-agency relationships (Richard Robinson), discover the future of brands (Dietmar Dahmen), deliver the perfect pitch (Micky Denehy) and master their presentation skills (Siobhan Stanley).

Please visit our webpage to learn more about the programme, application and deadlines fees or contact us at inspire@eaca.eu for more information. Hope to see you in Vienna!

ISCOM receives EACA Accreditation in Commercial Communications Education

Institut Supérieur de Communication et Publicité (ISCOM) in Paris, France, has successfully received the EACA Accreditation in Commercial Communications Education by the European Association of Communications Agencies (EACA). The Accreditation for the International Commercial Communications course (ICC course) will be valid for 3 years from December 2017.

The EACA Accreditation in Commercial Communications Education endorses specialist Bachelor and Master programmes that prepare students for a career in commercial communications. The accreditation is restricted to members of the European Institute for Commercial Communications Education (edcom) and is endorsed by EACA, which brings together the advertising, media and sales promotion agencies across Europe, promoting responsible advertising and high professional standards.

Depending on the scope of their curriculum, applicants can be accredited either for the complete framework curriculum in Commercial Communications or for a specific sub-course or discipline. Applicants are assessed by a Board comprising leading international professionals and educators and through a personal inspection visit.

The EACA Accreditation process is based on the fundamental principle that courses should offer students a balanced mix of theoretical and practical subjects in commercial communications. After a rigorous process of self-assessment, a school visit and a review by the Board, the Creative Design Branding course at ISCOM was given a positive report and received the EACA Accreditation as a result. According to Anne Castermans, Board representative and school inspector, “the course offers the perfect balance between theory and hands-on experience as internships and work experience in agencies play a big role. What’s more, ISCOM proves to have a wide network of industry contacts and partnerships which brings tremendous value to the students”.

ISCOM’s course Creative Design Branding is « an unprecedented branding program that integrates the values ​​and methodology of Design Thinking, with the aim to create or strengthen brands. The creativity of Design Thinking empathises brands, respect for the individual and the environment and allows a new agility in line with current marketing issues. The course offers a pragmatic approach (from field observation to prototyping) and a cross-functional approach to communications (from creative strategic planning to agile and innovative brand management) with the aim to train communicators capable of working in multi-disciplinary teams. » says Sylvie Gillibert, Programme Director at ISCOM.

The EACA Accreditation will also be awarded to students who have passed their final examinations and have earned a diploma or certificate from a nationally accredited edcom member school. The accreditation will thus complement, not replace, their school qualification. The EACA Accreditation in Commercial Communications Education therefore offers benefits for edcom students, academics and schools, who will jointly form the nucleus of experienced forward-looking specialists, helping to advance the standards of commercial communications and marketing proficiency for the ultimate benefit of consumers.

ABOUT EACA

The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from 30 European countries that employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies. EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy. We encourage close co-operation between agencies, advertisers and media in European advertising bodies. EACA works closely with EU institutions to ensure freedom to advertise responsibly and creatively. We are here to share and address international experience and issues on a pan- European basis and provide an important link between agencies, advertisers and the advertising media in Europe and around the world.

ABOUT EDCOM

edcom – the European Institute for Commercial Communications Education – was launched by EACA to promote excellence in commercial communications education and research and to encourage exchanges between the European commercial communications sector and academic partners. Click here for more information.

For more information, please contact:

Pauline De Pelsmacker

Training & Education Manager

Pauline.depelsmacker@eaca.eu

+32 (0) 2 740 07 18

Tamara Daltroff

Director of European Affairs

Tamara.daltroff@eaca.eu

+32 (0) 2 740 07 15

Create a campaign for the European Commission

The European Commission is looking to create a video campaign that will support the “Say No! Stop Violence against women” project as part of the DG Justice agenda and in co-operation with edcom.

The aim of the video is to trigger a reaction to say no to violence against women for those who typically do not know how to respond to such behaviour or do not dare to act.  Violence against women is a form of abuse that takes place at all levels of society and in all EU countries. Often, people in the vicinity remain inactive. Targeting these bystanders, the short video should raise awareness of violence against women and encourage people to speak out against it. The production language is English.

Competition
Submit a creative idea for a 1-2 minute video campaign in response to a brief by the European Commission. The competition is open to everyone who has a creative way of thinking and wants to make a difference. There is no submission fee and entries can be submitted by teams or individually.

Prize

The European Commission will produce the winning entry and grant credit to the winning team or person. The winning entry will be awarded a trip to Brussels (flights and subsistence costs included for up to 4 persons). They will be invited to meet the European Commission team working with gender equality to discuss the project, visit the EU institutions and get a taste of the great cultural scene in the city (details to be confirmed). The prize cannot be exchanged for a financial compensation. The competition is open to EU nationals contestants only. 

Timeline
14 November 2017: Launch call for entries
10 February 2018, 12h00 CET: deadline for submissions
8 March 2018: announcement of winning team

If you are interested in participating in the Say No! Stop violence against women video competition, please familiarise yourself with the full background and briefing information available below (details of the submission process are included).

Click here to access the brief
Click here to visit their website for more information

Celebrating ten years of edcom

Ten years since its launch, edcom can be proud of a high number of successes and a considerable number of members all around Europe. The network celebrated its tenth anniversary during the members’ meetings in Brussels on 18 October 2017, thanking its past presidents and members for all their hard work and contributions.

The European Institute for Commercial Communications Education (edcom) strives to promote excellence in commercial communications education and research. Its aim is to establish a co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students. Since 2007, the institute has changed name and branding, has had 6 presidents and has added a considerable number of members making edcom a European wide network.

Its past presidents are: Micky Denehy (EACA), Barbara Posch (Werbe Akadamie Wien), John Delacruz (Miami Ad School), Frances Illingworth (WPP), Gresi Sanje (Istanbul Bilgi University) and currently Jan Binar (McCann Prague). Each president brought their own perspective and insight to the table and added value to the network. edcom’s current President, Jan Binar, has great plans for the next 2 years of his presidency. His main focus will be on monetising the value of edcom and on creating a long-term strategy that will bring edcom to the next level and will strengthen the relationship with the industry.

We would like to thank all members for their dedication and support to help us make edcom grow into the great institute it is today!

The edcom team

Launch: edcom Thesis Competition 2017-2018

edcom launches the fifth edition of the Thesis Competition, which rewards the best Bachelor and Master theses on Advertising or Commercial Communications among edcom member schools. Each member can nominate one student in each category (Bachelor and Master) to send in their abstract.

The edcom Research Committee will assess the works in three judging rounds and announce the winners on 2nd March 2018. The winners will receive a €400 cash prize and the participating school a €400 EACA voucher, which can be spend on the EACA International Advertising Summer School, additional Ad Venture teams and Evolution Lab.

Interested students should contact their edcom coordinator and send their abstract by 25 October 2017 to inspire@eaca.eu. You can find more details about the competition and requirements here.

McCann Prague CEO Jan Binar elected new President of ‘edcom’ – the EACA Education Institute

 Lisbon, 19 May 2017: Jan Binar, CEO at McCann Prague and president of the Czech Association of Communication Agencies (AKA), has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2017-2019. The new edcom President’s objectives will be to promote a deeper relationship with the industry, understand what drives the value of an edcom membership and create additional income streams.

edcom, celebrating its 10th anniversary this year, was founded in 2007 by EACA, the European Association of Communications Agencies, to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

“I am honoured to have been elected to take on the Presidency of edcom from 2017 to 2019”, said Jan Binar, introducing his programme.  “edcom has so much potential as there is a lot of value in this unique network. Throughout the 10 years of edcom’s existence, hands-on knowledge has been accumulated and many connections have been established.

“Under the past Presidency, a clear vision was developed and I would like to build on that by deepening and increasing regular involvement by the industry. My vision is to amplify the value of the edcom network for academia and the industry especially through promoting and deepening academic and industry co-operations. In addition, as a secondary objective during my Presidency, I intend to analyse current projects to amplify what works, eliminate what has not been very successful and to create new income streams”.

“My intention is to work on a practical agenda with straightforward action plans for academia and industry. I expect the outcome to be a two-way knowledge exchange between both parties which should create a unique edcom value. As a board member, I have already had the pleasure to work successfully with the edcom team and I look forward to unlocking edcom’s value with them and the newly elected edcom Board,” added Jan Binar.

–  ends  –

 

For further information, please contact:

Tamara Daltroff

Director of EU Affairs

EACA

+32 2 740 0715

tamara.daltroff@eaca.eu

 

edcom, The European Institute for Commercial Communications Education was founded to promote excellence in commercial communications education and research, enhance communication and co-operation between the European commercial communication sector and academic partners, to facilitate cross-border education, employment and exchange of commercial communications students and to promote knowledge and understanding of innovative advertising and communication techniques and new use of media and other public platforms.

EACA, the European Association of Communications Agencies represents more than 2500 communications agencies and agency associations from 30 European countries that directly employ more than 120000 people. EACA members include advertising, media, digital, branding and PR agencies.  They create and place adverts and develop brand-building campaigns. EACA brings together the advertising, media and sales promotions agencies across Europe, enabling international experience and issues to be shared and dealt with on a pan-European basis. It provides an important link between agencies, advertisers and the advertising media in Europe and around the world and participates closely in the setting of standards in many aspects of the business across Europe.

And the winner is…

… Team Tortoise!

 

Lisbon, 19 May 2017: Team Tortoise, from Leeds College of Art (UK) is the winner of the Ad Venture Student Competition 2017, organised by the European Institute for Commercial Communications Education (edcom) and EACA. The jury of the third round announced today that the campaign “What are you laughing at?” was the most effective and attractive campaign.

The winners commented: “When we were announced as the winners it was a great feeling, and we felt extremely proud of what we had produced as the standard of the competition is so high. The opportunity to go to Cannes Lions festival is a fantastic prize for our hard work, and we can’t thank all the organisers and jury members enough for this opportunity. The two days that we spent with the edcom members during our time in Lisbon was also enjoyable as everyone was so welcoming. It was a pleasure to be a part of the edcom community for the short period, and we feel as if we made some connections that will last for years to come. The Ad Venture competition has been a great experience all round. To start with the brief was exciting and challenging, and provided us with an interesting campaign for our portfolios. Secondly, the opportunity to go to Lisbon and present our idea in front of academics, industry professionals and the client themselves is an invaluable experience, and something that most other competitions don’t offer.”

The “What Are You Laughing At?” campaign by Team Tortoise focuses on denouncing micro-sexism. The objective of the campaign is to highlight the ever-present inequalities that women have to deal with on a day-to-day basis, which can often seem ‘small’ in comparison to other larger scale wrong doings to women in our society, but which, according to this team, are at “the root of more serious inequalities”. The juxtaposition between the initial light-heartedness of the campaign with the grounding reality of the actual message forces the audience to rethink their stance on gender equality.

The winning team, represented by Caitlin Horrex, Emma Bromley, Jasper McIver and Zebedee Devey Waterhouse competed against 60 other teams from 14 countries answering a brief developed in collaboration with the client European Women’s Lobby, which campaigns for women’s rights and gender equality in Europe.

The three finalists – Team Tortoise (Leeds College of Art, UK), Team Brilas (Bournemouth University, UK) and Team Baguette (Pantheon University, France) –  were selected during two initial judging rounds and were given the opportunity to present their campaign to the final jury and the edcom members during the edcom May meeting at the IADE University in Lisbon, Portugal.

The Leeds College of Art students were rewarded for their hard work with travel, accommodation and tickets to the prestigious Cannes Lions International Festival of Creativity which will take place in June 2017.

The final jury, chaired by Ricardo Monteiro (HAVAS Worldwide), is composed of Sofia Barros (APAP), Susana Carvalho (JWT), Alexandre Duarte (IADE University), Luc Van Dijk (Hogeschool Utrecht) and the client’s members Ana-Sofia Fernandez (Portuguese Platform for women’s rights) and Nora Kiss (Portuguese Network of Young People for Gender Equality).

Ad Venture Jury Chair Ricardo Monteiro commented: “Working in advertising can be tough, but if you do it with a lot of passion, it’s a wonderful business full of beautiful people that can be extremely rewarding. Today, all teams have demonstrated a great combination of dedication, ambition, talent and passion for our industry; they should all be very proud of themselves.”

The Jury Chair further added: “Team Tortoise won with a very brilliant campaign: they used universal elements that everybody understands and that exist in every language. Taking the risk of seeming banal, this campaign appropriates the simplicity of language and that of an emoji, becoming something very easy to empathise with.”

The European Women’s Lobby commented: “EWL wishes to congratulate the team Tortoise for their work. Their proposal is full of creativity and professionalism. They tackle the most subtle and persistent obstacle to equality between women and men, namely everyday sexism, and propose a concrete and through-provoking way to react and engage. We wish them the best for their feminist future!”

Registrations for the next Ad Venture Student Competition will open in autumn 2017.

For further information, please contact inspire@eaca.eu

 

The die is cast!

During the last 6 months, 60 student teams from all over Europe have submitted their advertising campaigns, aiming to be the winners of the tenth edition of this Pan-European competition. The die is cast!

The judging process, to decide which campaigns will advance to the second round of the Ad Venture Student Competition 2017 edition, organised by the European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom), has started.

Students in the field of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.

The jury, consisting of around 20 academics, 20 agency professionals and 20 client representatives will announce the top 10 campaigns on 11 April 2017. The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors -2 academics, 2 agency professionals and 2 client representatives-, who will announce the last three finalists on 29 April. At both stages of the competition, campaigns will be scored based on the following criteria: proposed strategy, key consumer insight and creativity.

The three most successful teams will have the opportunity to present their campaign during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. In a 20 minutes exposition to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions, teams will have to justify why they should be the winners of competition and be rewarded with the valuable experience of participating in the Cannes Lions International Festival of Creativity.