Ten student teams from across Europe have been selected to compete in the second round of the 10th annual Ad Venture Student Competition, organised by edcom (European Institute for Commercial Communications Education). The top ten finalists are from the UK (three teams), Belgium (three teams), France (two teams), Romania (one team) and Germany (one team).
This year’s edition, thanks to the collaboration of the European Women’s Lobby, invited participants to create an original and strong advertising campaign which represents the progress for women´s human rights over the last decades. Following the announcement, during the last months more than 60 teams worked hard to submit the most effective and creative campaign to impress a jury formed by experts from the advertising industry, client representative and edcom academics.
The ten finalists’ campaigns will now be examined by a new panel of six judges: two academics, two industry professionals and two client representatives. The jury will choose the top three finalists, who will present their work during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. They will have to justify why they should be the winners of the valuable experience of participating in the Cannes Lions International Festival of Creativity 2017.
The Ad Venture Student Competition was launched in 2008 and has been an invaluable opportunity for young students in commercial communications to gain an understanding of what it is like to work in an agency and working for meaningful clients such as the European Commission, EDAA, ESA or the European Women’s Lobby. In this year´s edition, edcom wants to help to make the European population aware of women´s movement history and to participate in a debate that concerns the whole society.
During the last 6 months, 60 student teams from all over Europe have submitted their advertising campaigns, aiming to be the winners of the tenth edition of this Pan-European competition. The die is cast!
The judging process, to decide which campaigns will advance to the second round of the Ad Venture Student Competition 2017 edition, organised by the European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom), has started.
Students in the field of commercial communications were challenged to create a communications campaign to raise awareness of the progress for women´s human rights. However, despite the advances made in recent decades, gender equality is still not a reality. In this context, EACA, edcom and this year´s client, the European Women’s Lobby, wanted to cooperate together by asking students to create a campaign that aims to make European population aware of women´s movement history – or more correctly, #HERstory.
The jury, consisting of around 20 academics, 20 agency professionals and 20 client representatives will announce the top 10 campaigns on 11 April 2017. The 10 successful campaigns will then be judged in the second round by a panel of 6 jurors -2 academics, 2 agency professionals and 2 client representatives-, who will announce the last three finalists on 29 April. At both stages of the competition, campaigns will be scored based on the following criteria: proposed strategy, key consumer insight and creativity.
The three most successful teams will have the opportunity to present their campaign during the edcom Member’s Meeting on 19 May 2017 in Lisbon, Portugal. In a 20 minutes exposition to a jury chair and the panel of 6 jurors, followed by 10 minutes of questions, teams will have to justify why they should be the winners of competition and be rewarded with the valuable experience of participating in the Cannes Lions International Festival of Creativity.